Heather Hernandez

Spanish

Instagram Reels

Instagram Ads

Instagram

TikTok

TikTok Management

Facebook Business Pages

Facebook Ads

Facebook

Content Creation

Available for hire fromNegotiable

Confident young professional with a passion for digital marketing. Eager to leverage experience and education to support the growth and success.

Hello, My name is Heather and I love social media marketing! I personally believe helping companies grow their social media following by creating engaging content is very rewarding. It's amazing to see your work making an impact almost instantly.

Projects

Hibachi Truck Flyer

Promotional social media post created to advertise basketball game and food truck.

Brunch promo

Weekend brunch promotional post

Work History

Social Media Manager

Doe Nation Inc.Oct 2022 - Jan 2023 • 3 mosIncreased follower count by 19.5% over 90 days using trends, relevant hashtags, consistent posting, and eye-catching graphics. Simultaneously decreased ad spending and increased ad performance by analyzing data and identifying business opportunities Managed 7 Facebook pages (~18,600 fans) and 3 Instagram Accounts (~45,000 fans). Responded to all customer inquiries on social media platforms, Google Reviews, and Yelp; resolved 90% of issues through these channels

Social Media Manager

Heather Nykole MediaResearch current trends to increase social media optimization. Grew clients' Instagram following by 100% in 6 weeks. Analyze data to create content themes which resulted in 300% increase in reach over 6 weeks.

Marketing Director

Brummel Property Apr 2018 - Oct 2022 • 4 yrs 7 mosExecuted all agency social media strategy: scheduled content, content creation, copywriting and community management resulting in 20% follow growth in one month. Created and implemented a digital marketing strategy and delivered a full redesign of the company website increasing website traffic by 40% over a year. Planned and executed traditional marketing campaigns.

Education

DePaul University

Bachelor's Degree, Marketing Sep 2007 - May 2009

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