Ella Padilla Mitchell

Growth Marketing

Content Strategy

TikTok

Digital Marketing

Marketing

Influencer Marketing

Buffer

Instagram

Instagram Reels

Content Creation

Available for hire fromNegotiable

Contracts

Social Media Director & Content Strategist | 1.5M Followers Grown | TikTok, Instagram, Brand Building

I'm a bilingual (English/Spanish) social media director and content strategist with 9+ years of experience building audiences that actually convert. I grew a medspa's Instagram and TikTok to 1.5 million combined followers, built my own food and lifestyle brand Eatin With Ella to 130,000 TikTok followers from scratch, and produced a viral video for Dang Fine Rentals that crossed 1 million views, growing their social by 10,000 followers in under two months. I've worked across wellness, lifestyle, hospitality, SaaS, and entertainment, including helping launch actress Drea De Matteo's Gangster Goddess wine brand and a Bar Pita opening in Mexico City that landed on Shark Tank Mexico. I secured a Mind Pump Media partnership that 3x'd a wellness startup's user count in two months. Currently serving as Director of Marketing at Dang Fine Rentals (remote). Relocating to NYC in July 2026. Available for remote or NYC hybrid projects in social strategy, content marketing, and brand growth.

Projects

Multi-Platform Social Growth: 1M+ Followers Driven

Grew combined social media followings to over 1 million across Instagram, TikTok, YouTube, and Facebook through organic content strategy, trend analysis, and consistent brand voice. Drove measurable results across accounts reached, engagement rate, and audience growth with no paid budget behind the content. The data shown reflects real platform analytics across multiple client accounts, demonstrating the ability to build audiences at scale across every major social channel.See More

Plastic Surgeon Brand Awareness Growth

Grew Dr. Repta Plastic Surgery's Instagram to 148K followers through a content strategy built around patient education, transformation content, and community engagement. Increased engagement rate by over 35% through educational reels, side by side transformations, and weekly live Q&As. Developed a content calendar that balanced medical credibility with approachable storytelling, converting social followers into booked consultations. Managed all content creation, posting cadence, and performance analysis end to end.See More

Eatin With Ella – Food & Travel Brand

Built a food and lifestyle brand from zero to 130,000 TikTok followers entirely through organic content, with individual videos reaching 200K+ views. Manages a cross-platform presence across TikTok, Instagram, and EatinWithElla.com, producing all content, copy, and creative direction independently. Secured paid partnerships with restaurants and tourism brands by leveraging organic reach, and developed a distinct brand voice blending humor, storytelling, and food expertise that keeps audiences coming back. A living proof of concept for what strategic, consistent content creation can do without a paid budget.See More

Organic LinkedIn Content Strategy

Created organic thought leadership content on LinkedIn that consistently reached tens of thousands of readers with no paid promotion. Two posts alone generated over 88,000 combined impressions, with one reaching 56,885 and another 32,024. Topics centered on career strategy and the job market, resonating with a broad professional audience and demonstrating an ability to write copy that stops the scroll and drives engagement at scale.See More

Viral Reel — Dang Fine Rentals

Produced and strategized a single Instagram Reel for Dang Fine Rentals that crossed 1 million views organically, reaching over 532,000 unique accounts and generating 52,000 likes and 4,469 new followers directly from the post. The video was crossposted to Facebook and maintained strong retention with an average watch time of 17 seconds. This single piece of content drove one of the brand's largest organic growth spikes to date.See More

Work History

Marketing Coordinator

Repta Plastic SurgeryIncreased Instagram engagement by 15% in 3 months. Launched Referral Program that attracted 10% more new clients.

Director of Marketing

Dang Fine Rentals & DesignsFull-time EmployeeServe as Director of Marketing for a vacation rental brand, owning all content strategy and social media. Produced a viral video that crossed 1 million views and grew the company's social following by 10,000 in under two months. Led campaigns spanning TikTok, Instagram, and Pinterest that drove measurable increases in lead generation and brand visibility.

Growth Marketing

UpworkFreelancerApr 2021 - Jul 2025 • 4 yrs 4 mosDelivered social media strategy and content marketing for 12+ clients across real estate, business coaching, wellness, and lifestyle verticals. Managed organic growth, content calendars, and platform strategy for brands at various stages, consistently growing follower counts and engagement through audience-first content.

Assistant/Social Media Manager

Drea De Matteo (Actress)Aug 2017 - Mar 2020 • 2 yrs 8 mosSupported the launch and growth of actress Drea De Matteo's Gangster Goddess wine brand and podcast. Managed social media strategy and content across platforms, growing the brand's following by 23% in the first year. Contributed to brand positioning, content creation, and audience development from the ground up.

Marketing Director

Repta Plastic Surgery Mar 2024 - Feb 2026 • 2 yrsLed all marketing for a plastic surgery practice, growing the brand's Instagram and TikTok to 1.5 million combined followers through organic content strategy and consistent brand voice. Managed social media, email campaigns, website content, and digital advertising end to end. Developed data-driven strategies that expanded the patient base while deepening engagement with the existing client community.

Education

Louisiana State University

Bachelor's degree, Journalism2015 - 2019

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