Top Talent like Heather are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Heather Horner

Product Marketing Manager •
Brand Identity
Brand Management
Brand Development
Messaging Strategy
Global Marketing
Marketing Strategy
Data Analysis
Marketing Analytics
Marketing
Available for hire fromNegotiable
Contracts
Strategic Marketing Leader | Brand Innovator
With 15+ years of experience driving growth in a variety of categories including skincare and wellness, I am confident in my ability to lead product innovation, develop meaningful consumer insights from data to inform brand decisions, and build collaborative, cross-functional relationships and rally teams behind a common vision to execute initiatives. Over the course of my career, I have served in U.S and global leadership positions for Clorox, Sanofi, and Johnson & Johnson (Kenvue). In my recent role as Head of Marketing for Natural Vitality® and NeoCell® at Clorox, I led the U.S. strategy for a $139MM portfolio, overseeing brand equity development, leading the 0-5 year innovation pipeline, and developing go-to-market activation plans.

Work History

T

Head of Marketing - Natural Vitality & NeoCell

The Clorox CompanyApr 2024 - Sep 2024 • 6 mosLead short and long-term U.S. strategy for $139MM VMS Mental Wellness & Collagen portfolio including brand equity and architecture development, 0-5 year innovation pipeline, and 18 month integrated and tactical business plan. Act as key advisor to US Leadership Team. Accountable for brand health, marketing efficiency & effectiveness, and alignment and submission of monthly and annual forecasts. Served as Chief-of-Staff for Mental Health Champions Employee Resource Group. Managed & mentored 2 direct reports.
S

Global Senior Marketing Director, Mental Wellness

SanofiMar 2021 - Sep 2023 • 2 yrs 7 mosLed short and long-term global strategy for $260MM Mental Wellness portfolio (vitamins, minerals, supplements, and OTC) including brand equity and architecture development, 0-10 year innovation pipeline, geo-expansion strategy, and go-to-market strategy. Partnered with lead markets to develop global marketing campaigns and ensure pipeline sufficiency. Provided global support for the deployment of the annual brand plan, adoption of playbooks, and adjustments to the marketing mix to achieve objectives on market share, growth, and brand health. Created the Early Career Talent Program, the first structured Co-Op and Intern program for Consumer Health Care.
S

Senior Global Brand Manager

SanofiJun 2020 - Mar 2021 • 10 mosLed development of China and international expansion plan, including portfolio strategy, business, and support model. Collaborated with lead markets to strengthen the digital footprint of sleep brands and deliver against short-term innovation objectives. Developed a comprehensive mobility brand architecture, penetration strategy, and pipeline validation for China's Domestic market entry, to deliver a strategic plan of $198MM by 2030. Utilized existing formulations within global portfolio to reduce cost and timing of entry into China market. Collaborated with the US team to optimize the holistic digital strategy for UNISOM®, and influenced an integrated experience plan. Proposed an innovative 'beyond the bottle' approach for Unisom, identifying new ways to stretch the brand, delivering differentiated value versus competition, while increasing brand share and category size.
S

Freelance Marketing Consultant

Self-employedJun 2019 - Jun 2020 • 1 yr 1 moProvide strategic and tactical freelance marketing and consultancy services for brand and reputation management, communications, public relations, media (paid, owned, and earned), trade and consumer promotions, forecasting, new product development, and digital marketing.
J

J&J Consumer Strategic Partnership Lead - Soccer

Johnson & JohnsonJul 2018 - Jun 2019 • 1 yrDeveloped unprecedented proposal for $5MM (over 10x spend vs prior years) 2019 Soccer United Marketing plan pioneering the unification of Johnson & Johnson Consumer under a single activation with a charitable contribution tie-in and influencer strategy; sold plan in to 10+ retail accounts; delivered over 3x ROI topline sales. Led partnerships with US Soccer Federation, US Soccer Foundation, MLS, athlete & micro-influencers, & agencies. Led cross-functional & cross-agency team to develop all creative assets, retail and category growth story.

Education

D

Drexel University

B.S. Business Administration, Marketing2007 - 2011

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Strategic Marketing Leader | Brand Innovator
With 15+ years of experience driving growth in a variety of categories including skincare and wellness, I am confident in my ability to lead product innovation, develop meaningful consumer insights from data to inform brand decisions, and build collaborative, cross-functional relationships and rally teams behind a common vision to execute initiatives. Over the course of my career, I have served in U.S and global leadership positions for Clorox, Sanofi, and Johnson & Johnson (Kenvue). In my recent role as Head of Marketing for Natural Vitality® and NeoCell® at Clorox, I led the U.S. strategy for a $139MM portfolio, overseeing brand equity development, leading the 0-5 year innovation pipeline, and developing go-to-market activation plans.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Heather are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Heather Horner

Product Marketing Manager •
Brand Identity
Brand Management
Brand Development
Messaging Strategy
Global Marketing
Marketing Strategy
Data Analysis
Marketing Analytics
Marketing
Available for hire fromNegotiable
Contracts

Work History

T

Head of Marketing - Natural Vitality & NeoCell

The Clorox CompanyApr 2024 - Sep 2024 • 6 mosLead short and long-term U.S. strategy for $139MM VMS Mental Wellness & Collagen portfolio including brand equity and architecture development, 0-5 year innovation pipeline, and 18 month integrated and tactical business plan. Act as key advisor to US Leadership Team. Accountable for brand health, marketing efficiency & effectiveness, and alignment and submission of monthly and annual forecasts. Served as Chief-of-Staff for Mental Health Champions Employee Resource Group. Managed & mentored 2 direct reports.
S

Global Senior Marketing Director, Mental Wellness

SanofiMar 2021 - Sep 2023 • 2 yrs 7 mosLed short and long-term global strategy for $260MM Mental Wellness portfolio (vitamins, minerals, supplements, and OTC) including brand equity and architecture development, 0-10 year innovation pipeline, geo-expansion strategy, and go-to-market strategy. Partnered with lead markets to develop global marketing campaigns and ensure pipeline sufficiency. Provided global support for the deployment of the annual brand plan, adoption of playbooks, and adjustments to the marketing mix to achieve objectives on market share, growth, and brand health. Created the Early Career Talent Program, the first structured Co-Op and Intern program for Consumer Health Care.
S

Senior Global Brand Manager

SanofiJun 2020 - Mar 2021 • 10 mosLed development of China and international expansion plan, including portfolio strategy, business, and support model. Collaborated with lead markets to strengthen the digital footprint of sleep brands and deliver against short-term innovation objectives. Developed a comprehensive mobility brand architecture, penetration strategy, and pipeline validation for China's Domestic market entry, to deliver a strategic plan of $198MM by 2030. Utilized existing formulations within global portfolio to reduce cost and timing of entry into China market. Collaborated with the US team to optimize the holistic digital strategy for UNISOM®, and influenced an integrated experience plan. Proposed an innovative 'beyond the bottle' approach for Unisom, identifying new ways to stretch the brand, delivering differentiated value versus competition, while increasing brand share and category size.
S

Freelance Marketing Consultant

Self-employedJun 2019 - Jun 2020 • 1 yr 1 moProvide strategic and tactical freelance marketing and consultancy services for brand and reputation management, communications, public relations, media (paid, owned, and earned), trade and consumer promotions, forecasting, new product development, and digital marketing.
J

J&J Consumer Strategic Partnership Lead - Soccer

Johnson & JohnsonJul 2018 - Jun 2019 • 1 yrDeveloped unprecedented proposal for $5MM (over 10x spend vs prior years) 2019 Soccer United Marketing plan pioneering the unification of Johnson & Johnson Consumer under a single activation with a charitable contribution tie-in and influencer strategy; sold plan in to 10+ retail accounts; delivered over 3x ROI topline sales. Led partnerships with US Soccer Federation, US Soccer Foundation, MLS, athlete & micro-influencers, & agencies. Led cross-functional & cross-agency team to develop all creative assets, retail and category growth story.

Education

D

Drexel University

B.S. Business Administration, Marketing2007 - 2011

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.