Henok (Henny) Yeshanew

Top Earner

Growth Marketing

Digital Advertising

Go-to-market Strategy

Growth

Competitive Analysis

Growth Hacking

Copywriting

Influencer Outreach

Podcast Marketing

Influencer Marketing

Entrepreneurship

Market Analysis

Marketing

Marketing Analytics

Market Research

Available for hire fromNegotiable

Contracts

Marketing Expert, Growth Strategist, Podcast Host

A dynamic marketing leader with a proven track record of success in scaling businesses and crafting effective marketing strategies. Expertise in driving brand narrative, building high-performing marketing teams, and delivering exceptional ROI. Recognized as a Top 40 under 40 Award recipient. Keynote speaker and contributor to leading publications. Currently providing consulting services to start-up brands and medium-sized businesses. Key Achievements: - Spent over $50 million in Ad Spend with an Award Winning Marketing Agency - Saved Clients an Average of 30% of Cost by Automation & Reduction of Ineffective Strategies - Launched The Fastest Growing Motorsport Podcast in North America in Under 2 Years

Projects

Scaled A Diabetic DTC Brand To $18M Revenue

Led the successful launch and scaling of a diabetic e-commerce brand, achieving $18 million in revenue and maintaining a 41% profit margin within three years. ● Orchestrated multi-channel marketing campaigns across Shopping Channel ad slots, Roku/Android TV commercials, influencers and social media platforms, achieving exceptional ROAS of up to 15X. ● Directed a cross-functional team of 15 professionals, collaborating with executive leadership to implement high-impact marketing strategies and drive business growth.See More

Boosted Social Engagement By 150% & Reduced COA by 5.7%

At Simply For Life, I achieved a 4.0x return on investment through our paid advertising campaigns, significantly enhancing our marketing efficiency. Not only that, but I also managed to increase social media engagement by an impressive 150%, creating a vibrant and interactive online community around our brand. Additionally, I streamlined our marketing strategies to reduce customer acquisition costs by 5.7%, making our growth more sustainable and cost-effective. These efforts have not only strengthened our brand presence but also driven substantial business growth.See More

$100,000 in REVENUE with $4000 in Ad Spend for our client in TWO Months!

With the power of Facebook Ads, Instagram Ads, Video Marketing, and Branded Content, we were able to build a strong marketing campaign for a client of ours. We streamlined the marketing campaign with a video ad, a landing page funnel, and retargeting ads to capture qualified ads for White Willow Designs. Full case study document available upon request.See More

Revamp & Launch Of Mental Wellness Company

They offer one-of-a-kind, science-based programs and counseling services tailored to individuals of all ages. We completely overhauled their marketing strategy, starting with a fresh branding update, refined messaging, and a clearly defined target audience. This transformation was complemented by a sleek new website design, featuring innovative functionalities and programs. Additionally, we crafted a content strategy centered around education and raising awareness, ensuring that their message reaches and resonates with the right people.See More

Fastest Growing Motorsport Podcast In North America

Track Limits podcast will provide behind-the-scenes content on drivers, engineers, staff, and everything in between. With a diverse team, we will showcase a unique experience for any new and long-time Formula Racing fans. With over a million downloads and over 10 million views across social media, the Track Limits podcast is one of the most loved and highly rated shows in the space. See More

Work History

Marketing Consultant/Fractional CMO

Yeshanew Consulting- Restructured and relaunched the full marketing strategy for Super Fast ($7.2 million in ARR); within six months, generated over 22,000 newsletter readers, over 100k followers across social media and raised LTV from $28 to $43 by cultivating brand partnerships/ influencers, UGC expansion, and increased content production - Spearheaded strategic acquisition initiatives for Future Ready Minds ($4.5 million in ARR); delivering a 43% growth in CTR, a 5.6% conversion rate from paid media, and increased LTV by 15% through a multi-step funnel sequence. - Coordinated end-to-end marketing strategy and sales funnel system for Enriched Academy ($278k in MRR); resulting in a 28% reduction in CPC, a 15% decline in churn rate, and over 50% rise in social impressions

Head of Growth

Viasox LimitedFull-time EmployeeJan 2021 - Feb 2023 • 2 yrs 2 mosViasox is a prominent North American brand focused on supporting individuals with diabetes by offering premium products designed to meet their daily diabetic needs effectively. ● Led the successful launch and scaling of a diabetic e-commerce brand, achieving $18 million in revenue and maintaining a 41% profit margin within three years. ● Orchestrated multi-channel marketing campaigns across Shopping Channel ad slots, Roku/Android TV commercials, influencers and social media platforms, achieving exceptional ROAS of up to 15X. ● Directed a cross-functional team of 15 professionals, collaborating with executive leadership to implement high-impact marketing strategies and drive business growth.

Co-Founder & Podcast Host

Track LimitsLaunched a successful motorsport podcast, generating over 1,000,000 downloads and 15 million views on social media. Reached over 25 million people worldwide and peaked in the Top 10 in USA Sports and Top 100 globally.

Contributor

Entrepreneur MediaAs a Contributor, likely involved in writing articles, providing insights, and sharing expertise on various entrepreneurial topics.

Founder/CEO

LION Marketing AgencyNov 2016 - Jan 2023 • 6 yrs 3 mosLion Marketing Agency is a performance-driven digital marketing company that creates long-term partnerships with its clients. They have been named Top Marketing Agency in Ontario in 2018 by Canadian CV Business Awards and Top Digital Marketing Agency in 2019 by Clutch Magazine. The agency is comprised of 8 team members who work together day in and day out to deliver results far better than the industry average. They have delivered an average return of 6.14x ROI for their clients for all marketing campaigns.

Head of Growth

Mission LifestyleAug 2019 - Dec 2020 • 1 yr 5 mosBrand Management of Julius Dein. The Mission team are specialists in lifestyle production, viral video creation, influencer relations and aerial photography/videography. Our social-first, action-led campaigns blend powerful imagery, emotive music and engaging personalities to tell stories and captivate desired audiences.

Reviews

Exceeds ExpectationsRecommended by clients 1 times.

Top EarnerHas earned $10k+ on Pangea.

Henok (Henny) has received Kudos for:

Reliability (2)

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Education

McMaster University

Bachelor of Arts (B.A.), Combined Honours in Economics and Political Science2013 - 2017

Mohawk College

Business Certificate, Business/Commerce, General2015 - 2017

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