Top Talent like Henok (Henny) are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Henok (Henny) Yeshanew
Top Earner
Growth Marketing
Digital Advertising
Go-to-market Strategy
Growth
Competitive Analysis
Growth Hacking
Copywriting
Influencer Outreach
Podcast Marketing
Influencer Marketing
Social Media Marketing
Entrepreneurship
Market Analysis
Marketing
Marketing Analytics
Market Research
Marketing Expert, Growth Strategist, Podcast Host
A dynamic marketing leader with a proven track record of success in scaling businesses and crafting effective marketing strategies. Expertise in driving brand narrative, building high-performing marketing teams, and delivering exceptional ROI. Recognized as a Top 40 under 40 Award recipient. Keynote speaker and contributor to leading publications. Currently providing consulting services to start-up brands and medium-sized businesses.
Key Achievements:
- Spent over $50 million in Ad Spend in 5 years with an Award Winning Marketing Agency
- Saved Clients an Average of 30% of Cost by Automation & Reduction of Ineffective Strategies
- Launched The Fastest Growing Motorsport Podcast in North America in Under 2 Years
Projects
Scaled A Diabetic DTC Brand To $18M Revenue
Led the successful launch and scaling of a diabetic e-commerce brand, achieving $18 million in revenue and maintaining a 41% profit margin within three years. ● Orchestrated multi-channel marketing campaigns across Shopping Channel ad slots, Roku/Android TV commercials, influencers and social media platforms, achieving exceptional ROAS of up to 15X. ● Directed a cross-functional team of 15 professionals, collaborating with executive leadership to implement high-impact marketing strategies and drive business growth.See MoreBoosted Social Engagement By 150% & Reduced COA by 5.7%
At Simply For Life, I achieved a 4.0x return on investment through our paid advertising campaigns, significantly enhancing our marketing efficiency. Not only that, but I also managed to increase social media engagement by an impressive 150%, creating a vibrant and interactive online community around our brand. Additionally, I streamlined our marketing strategies to reduce customer acquisition costs by 5.7%, making our growth more sustainable and cost-effective. These efforts have not only strengthened our brand presence but also driven substantial business growth.See More$100,000 in REVENUE with $4000 in Ad Spend for our client in TWO Months!
With the power of Facebook Ads, Instagram Ads, Video Marketing, and Branded Content, we were able to build a strong marketing campaign for a client of ours. We streamlined the marketing campaign with a video ad, a landing page funnel, and retargeting ads to capture qualified ads for White Willow Designs. Full case study document available upon request.See MoreRevamp & Launch Of Mental Wellness Company
They offer one-of-a-kind, science-based programs and counseling services tailored to individuals of all ages. We completely overhauled their marketing strategy, starting with a fresh branding update, refined messaging, and a clearly defined target audience. This transformation was complemented by a sleek new website design, featuring innovative functionalities and programs. Additionally, we crafted a content strategy centered around education and raising awareness, ensuring that their message reaches and resonates with the right people.See MoreFastest Growing Motorsport Podcast In North America
Track Limits podcast will provide behind-the-scenes content on drivers, engineers, staff, and everything in between. With a diverse team, we will showcase a unique experience for any new and long-time Formula Racing fans. With over a million downloads and over 10 million views across social media, the Track Limits podcast is one of the most loved and highly rated shows in the space. See MoreWork History
Y
Marketing Consultant/Fractional CMO
Yeshanew Consulting- Restructured and relaunched the full marketing strategy for Super Fast ($7.2 million in ARR); within six months, generated over 22,000 newsletter readers, over 100k followers across social media and raised LTV from $28 to $43 by cultivating brand partnerships/ influencers, UGC expansion, and increased content production - Spearheaded strategic acquisition initiatives for Future Ready Minds ($4.5 million in ARR); delivering a 43% growth in CTR, a 5.6% conversion rate from paid media, and increased LTV by 15% through a multi-step funnel sequence. - Coordinated end-to-end marketing strategy and sales funnel system for Enriched Academy ($278k in MRR); resulting in a 28% reduction in CPC, a 15% decline in churn rate, and over 50% rise in social impressionsV
Head of Growth
Viasox LimitedFull-time EmployeeJan 2021 - Feb 2023 • 2 yrs 2 mosViasox is a prominent North American brand focused on supporting individuals with diabetes by offering premium products designed to meet their daily diabetic needs effectively. ● Led the successful launch and scaling of a diabetic e-commerce brand, achieving $18 million in revenue and maintaining a 41% profit margin within three years. ● Orchestrated multi-channel marketing campaigns across Shopping Channel ad slots, Roku/Android TV commercials, influencers and social media platforms, achieving exceptional ROAS of up to 15X. ● Directed a cross-functional team of 15 professionals, collaborating with executive leadership to implement high-impact marketing strategies and drive business growth.T
Co-Founder & Podcast Host
Track LimitsLaunched a successful motorsport podcast, generating over 1,000,000 downloads and 15 million views on social media. Reached over 25 million people worldwide and peaked in the Top 10 in USA Sports and Top 100 globally.E
Contributor
Entrepreneur MediaAs a Contributor, likely involved in writing articles, providing insights, and sharing expertise on various entrepreneurial topics.L
Founder/CEO
LION Marketing AgencyNov 2016 - Jan 2023 • 6 yrs 3 mosLion Marketing Agency is a performance-driven digital marketing company that creates long-term partnerships with its clients. They have been named Top Marketing Agency in Ontario in 2018 by Canadian CV Business Awards and Top Digital Marketing Agency in 2019 by Clutch Magazine. The agency is comprised of 8 team members who work together day in and day out to deliver results far better than the industry average. They have delivered an average return of 6.14x ROI for their clients for all marketing campaigns.M
Head of Growth
Mission LifestyleAug 2019 - Dec 2020 • 1 yr 5 mosBrand Management of Julius Dein. The Mission team are specialists in lifestyle production, viral video creation, influencer relations and aerial photography/videography. Our social-first, action-led campaigns blend powerful imagery, emotive music and engaging personalities to tell stories and captivate desired audiences.Reviews
Top EarnerHas earned $1k+ on Pangea.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Education
M
McMaster University
Bachelor of Arts (B.A.), Combined Honours in Economics and Political Science2013 - 2017M
Mohawk College
Business Certificate, Business/Commerce, General2015 - 2017How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Marketing Expert, Growth Strategist, Podcast Host
A dynamic marketing leader with a proven track record of success in scaling businesses and crafting effective marketing strategies. Expertise in driving brand narrative, building high-performing marketing teams, and delivering exceptional ROI. Recognized as a Top 40 under 40 Award recipient. Keynote speaker and contributor to leading publications. Currently providing consulting services to start-up brands and medium-sized businesses.
Key Achievements:
- Spent over $50 million in Ad Spend in 5 years with an Award Winning Marketing Agency
- Saved Clients an Average of 30% of Cost by Automation & Reduction of Ineffective Strategies
- Launched The Fastest Growing Motorsport Podcast in North America in Under 2 Years
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Henok (Henny) are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Henok (Henny) Yeshanew
Top Earner
Growth Marketing
Digital Advertising
Go-to-market Strategy
Growth
Competitive Analysis
Growth Hacking
Copywriting
Influencer Outreach
Podcast Marketing
Influencer Marketing
Social Media Marketing
Entrepreneurship
Market Analysis
Marketing
Marketing Analytics
Market Research
Projects
Scaled A Diabetic DTC Brand To $18M Revenue
Led the successful launch and scaling of a diabetic e-commerce brand, achieving $18 million in revenue and maintaining a 41% profit margin within three years. ● Orchestrated multi-channel marketing campaigns across Shopping Channel ad slots, Roku/Android TV commercials, influencers and social media platforms, achieving exceptional ROAS of up to 15X. ● Directed a cross-functional team of 15 professionals, collaborating with executive leadership to implement high-impact marketing strategies and drive business growth.Boosted Social Engagement By 150% & Reduced COA by 5.7%
At Simply For Life, I achieved a 4.0x return on investment through our paid advertising campaigns, significantly enhancing our marketing efficiency. Not only that, but I also managed to increase social media engagement by an impressive 150%, creating a vibrant and interactive online community around our brand. Additionally, I streamlined our marketing strategies to reduce customer acquisition costs by 5.7%, making our growth more sustainable and cost-effective. These efforts have not only strengthened our brand presence but also driven substantial business growth.$100,000 in REVENUE with $4000 in Ad Spend for our client in TWO Months!
With the power of Facebook Ads, Instagram Ads, Video Marketing, and Branded Content, we were able to build a strong marketing campaign for a client of ours. We streamlined the marketing campaign with a video ad, a landing page funnel, and retargeting ads to capture qualified ads for White Willow Designs. Full case study document available upon request.Revamp & Launch Of Mental Wellness Company
They offer one-of-a-kind, science-based programs and counseling services tailored to individuals of all ages. We completely overhauled their marketing strategy, starting with a fresh branding update, refined messaging, and a clearly defined target audience. This transformation was complemented by a sleek new website design, featuring innovative functionalities and programs. Additionally, we crafted a content strategy centered around education and raising awareness, ensuring that their message reaches and resonates with the right people.Fastest Growing Motorsport Podcast In North America
Track Limits podcast will provide behind-the-scenes content on drivers, engineers, staff, and everything in between. With a diverse team, we will showcase a unique experience for any new and long-time Formula Racing fans. With over a million downloads and over 10 million views across social media, the Track Limits podcast is one of the most loved and highly rated shows in the space.Work History
Y
Marketing Consultant/Fractional CMO
Yeshanew Consulting- Restructured and relaunched the full marketing strategy for Super Fast ($7.2 million in ARR); within six months, generated over 22,000 newsletter readers, over 100k followers across social media and raised LTV from $28 to $43 by cultivating brand partnerships/ influencers, UGC expansion, and increased content production - Spearheaded strategic acquisition initiatives for Future Ready Minds ($4.5 million in ARR); delivering a 43% growth in CTR, a 5.6% conversion rate from paid media, and increased LTV by 15% through a multi-step funnel sequence. - Coordinated end-to-end marketing strategy and sales funnel system for Enriched Academy ($278k in MRR); resulting in a 28% reduction in CPC, a 15% decline in churn rate, and over 50% rise in social impressionsV
Head of Growth
Viasox LimitedFull-time EmployeeJan 2021 - Feb 2023 • 2 yrs 2 mosViasox is a prominent North American brand focused on supporting individuals with diabetes by offering premium products designed to meet their daily diabetic needs effectively. ● Led the successful launch and scaling of a diabetic e-commerce brand, achieving $18 million in revenue and maintaining a 41% profit margin within three years. ● Orchestrated multi-channel marketing campaigns across Shopping Channel ad slots, Roku/Android TV commercials, influencers and social media platforms, achieving exceptional ROAS of up to 15X. ● Directed a cross-functional team of 15 professionals, collaborating with executive leadership to implement high-impact marketing strategies and drive business growth.T
Co-Founder & Podcast Host
Track LimitsLaunched a successful motorsport podcast, generating over 1,000,000 downloads and 15 million views on social media. Reached over 25 million people worldwide and peaked in the Top 10 in USA Sports and Top 100 globally.E
Contributor
Entrepreneur MediaAs a Contributor, likely involved in writing articles, providing insights, and sharing expertise on various entrepreneurial topics.L
Founder/CEO
LION Marketing AgencyNov 2016 - Jan 2023 • 6 yrs 3 mosLion Marketing Agency is a performance-driven digital marketing company that creates long-term partnerships with its clients. They have been named Top Marketing Agency in Ontario in 2018 by Canadian CV Business Awards and Top Digital Marketing Agency in 2019 by Clutch Magazine. The agency is comprised of 8 team members who work together day in and day out to deliver results far better than the industry average. They have delivered an average return of 6.14x ROI for their clients for all marketing campaigns.M
Head of Growth
Mission LifestyleAug 2019 - Dec 2020 • 1 yr 5 mosBrand Management of Julius Dein. The Mission team are specialists in lifestyle production, viral video creation, influencer relations and aerial photography/videography. Our social-first, action-led campaigns blend powerful imagery, emotive music and engaging personalities to tell stories and captivate desired audiences.Reviews
Top EarnerHas earned $1k+ on Pangea.
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Education
M
McMaster University
Bachelor of Arts (B.A.), Combined Honours in Economics and Political Science2013 - 2017M
Mohawk College
Business Certificate, Business/Commerce, General2015 - 2017How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.