Top Talent like Het are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Het Mehta

Growth Marketing Manager •
Available for hire fromNegotiable
Contracts
Experienced Media Specialist and Marketing Manager
With an MBA in Strategic Marketing and Communication from MICA, and a Bachelor's in Mass Media, this professional has a strong educational background. They have a proven track record in media and marketing roles, having worked at Google as a Media Specialist, where they led revenue growth strategies and conducted Diversity, Equity, and Inclusion activities. They also served as a Manager at Pocket Aces, surpassing sales targets and driving revenue growth for the Gobble platform. Additionally, they gained experience at Disney Star, contributing to the successful relaunch of Star Plus and leading programming strategy and insights. Their expertise extends to research and content strategy, as seen during their internship at Terribly Tiny Tales. With a focus on innovative sales strategies and client outreach, this professional has consistently delivered results in the media and marketing industry.

Work History

G

Media Specialist

GoogleApr 2022 - May 2023 • 1 yr 2 mos-Led revenue growth strategies for Google's Tech B2B partner clients with significant annual revenues across North America -Leveraged expertise in DV360 (programmatic) and Google Ads (display & video) for deep client consulting; used relationship management skills to increase product adoption, refine workflows, and improve capabilities -Collaborated with the Sales team to help them achieve their pipeline -Led a team of Marketing Analysts to provide best in class media strategy -Awarded 4 peer and spot bonuses in the first 8 months for exceptional performance & creative thought leadership -Conducted 10+ Diversity, Equity, and Inclusion (DEI) activities, fostering team morale and productivity -Improved the on-ground readiness of 13 new Googlers by developing a structured onboarding experience
P

Manager- Brand Solutions and Sales

Pocket AcesJun 2019 - Aug 2021 • 2 yrs 3 mos-Surpassed the optimistic individual sales target allocated with a 50%+ conversion rate in a challenging COVID year through refined sales and relationship management capabilities -Spearheaded the product teams efforts to create successful product GTM roadmaps & customer retention plans for Gobble (a lifestyle social media platform with 5 Mn+ subscribers) -Drove the revenue growth (>100%) & improved profitability for Gobble by pioneering unique sales strategy (including strategic pricing, production deals etc.) & innovative branded content marketing formats -Delivered end to end content marketing solutions for 30+ brands in collaboration with the creative teams -Delivered a 10% improvement in teams sales lead conversions by creating targeted client outreach plans and through focused mentorship & management of Sales Associates
D

Senior Executive- Programming Strategy and Insights (Star Plus)

Disney StarMay 2017 - Nov 2018 • 1 yr 7 mosKey Projects: 1) Contributed to a comprehensive plan for Star Plus successful brand relaunch which propelled it to leadership position 2) First Point of Contact on end to end strategy planning for new launches including fiction, non-fiction, award shows, special programming and world TV premieres 3) Helped set rating targets for launches and strategised with Marketing and Media Planning to achieve it 4) Developed sharper consumer profiling and targeting to help grow channel viewership 5) Planned and executed multiple qualitative and quantitative research projects across India Initiatives: 1) Automated and streamlined MIS across different data sources facilitating reduction in decision making time 2) Created Weekly Podcasts for dissemination of critical channel information which was also accessed by Senior leaders across the STAR network
T

Research and Content Strategy Intern

Terribly Tiny TalesJun 2016 - Jul 2016 • 2 mos1. Increased the consumer engagement of TTT across digital platforms by analyzing its social media presence. 2. Optimized the content curation process and automated content outreach by creating key frameworks. 3. Conducted qualitative research for TTT which involved planning and executing a meet-up with the target audience.
D

Summer Trainee - Channel Marketing

Disney StarApr 2016 - Jun 2016 • 3 mos1. Gave insights to the content team of Star Plus to help them optimize TV content by making it socially more relevant. 2. Conducted extensive primary qualitative research including Multiple Focus group discussions and expert interviews for the same across multiple cities.

Education

M

MICA | The School of Ideas

Master of Business Administration (M.B.A.), Strategic Marketing and Communication.2015 - 2017
H

H.R. College of Commerce and Economics

Bachelors Degree, Mass Media (Advertising)2012 - 2015
P

Podar College of Commerce and Economics

High School, Specialization in Marketing and Salesmanship2010 - 2012
H

Holy family high school

High School1999 - 2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced Media Specialist and Marketing Manager
With an MBA in Strategic Marketing and Communication from MICA, and a Bachelor's in Mass Media, this professional has a strong educational background. They have a proven track record in media and marketing roles, having worked at Google as a Media Specialist, where they led revenue growth strategies and conducted Diversity, Equity, and Inclusion activities. They also served as a Manager at Pocket Aces, surpassing sales targets and driving revenue growth for the Gobble platform. Additionally, they gained experience at Disney Star, contributing to the successful relaunch of Star Plus and leading programming strategy and insights. Their expertise extends to research and content strategy, as seen during their internship at Terribly Tiny Tales. With a focus on innovative sales strategies and client outreach, this professional has consistently delivered results in the media and marketing industry.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Het are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Het Mehta

Growth Marketing Manager •
Available for hire fromNegotiable
Contracts

Work History

G

Media Specialist

GoogleApr 2022 - May 2023 • 1 yr 2 mos-Led revenue growth strategies for Google's Tech B2B partner clients with significant annual revenues across North America -Leveraged expertise in DV360 (programmatic) and Google Ads (display & video) for deep client consulting; used relationship management skills to increase product adoption, refine workflows, and improve capabilities -Collaborated with the Sales team to help them achieve their pipeline -Led a team of Marketing Analysts to provide best in class media strategy -Awarded 4 peer and spot bonuses in the first 8 months for exceptional performance & creative thought leadership -Conducted 10+ Diversity, Equity, and Inclusion (DEI) activities, fostering team morale and productivity -Improved the on-ground readiness of 13 new Googlers by developing a structured onboarding experience
P

Manager- Brand Solutions and Sales

Pocket AcesJun 2019 - Aug 2021 • 2 yrs 3 mos-Surpassed the optimistic individual sales target allocated with a 50%+ conversion rate in a challenging COVID year through refined sales and relationship management capabilities -Spearheaded the product teams efforts to create successful product GTM roadmaps & customer retention plans for Gobble (a lifestyle social media platform with 5 Mn+ subscribers) -Drove the revenue growth (>100%) & improved profitability for Gobble by pioneering unique sales strategy (including strategic pricing, production deals etc.) & innovative branded content marketing formats -Delivered end to end content marketing solutions for 30+ brands in collaboration with the creative teams -Delivered a 10% improvement in teams sales lead conversions by creating targeted client outreach plans and through focused mentorship & management of Sales Associates
D

Senior Executive- Programming Strategy and Insights (Star Plus)

Disney StarMay 2017 - Nov 2018 • 1 yr 7 mosKey Projects: 1) Contributed to a comprehensive plan for Star Plus successful brand relaunch which propelled it to leadership position 2) First Point of Contact on end to end strategy planning for new launches including fiction, non-fiction, award shows, special programming and world TV premieres 3) Helped set rating targets for launches and strategised with Marketing and Media Planning to achieve it 4) Developed sharper consumer profiling and targeting to help grow channel viewership 5) Planned and executed multiple qualitative and quantitative research projects across India Initiatives: 1) Automated and streamlined MIS across different data sources facilitating reduction in decision making time 2) Created Weekly Podcasts for dissemination of critical channel information which was also accessed by Senior leaders across the STAR network
T

Research and Content Strategy Intern

Terribly Tiny TalesJun 2016 - Jul 2016 • 2 mos1. Increased the consumer engagement of TTT across digital platforms by analyzing its social media presence. 2. Optimized the content curation process and automated content outreach by creating key frameworks. 3. Conducted qualitative research for TTT which involved planning and executing a meet-up with the target audience.
D

Summer Trainee - Channel Marketing

Disney StarApr 2016 - Jun 2016 • 3 mos1. Gave insights to the content team of Star Plus to help them optimize TV content by making it socially more relevant. 2. Conducted extensive primary qualitative research including Multiple Focus group discussions and expert interviews for the same across multiple cities.

Education

M

MICA | The School of Ideas

Master of Business Administration (M.B.A.), Strategic Marketing and Communication.2015 - 2017
H

H.R. College of Commerce and Economics

Bachelors Degree, Mass Media (Advertising)2012 - 2015
P

Podar College of Commerce and Economics

High School, Specialization in Marketing and Salesmanship2010 - 2012
H

Holy family high school

High School1999 - 2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.