Top Talent like Joscelyn are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Joscelyn Bivins

Growth Marketing Manager •
Digital Marketing
Brand Management
Growth Marketing
Available for hire fromNegotiable
Contracts
Experienced MBA Candidate | Brand Strategy & Growth Marketing Expert
With a Master of Business Administration from Esade and a Bachelor's degree in Advertising-Public Relations from the University of Central Florida, this professional has a strong educational background. They have gained extensive experience in various roles, including Senior Manager of Client Strategy & Service at January Digital, National Membership Director at ColorComm, Inc., and Strategy Associate at Starcom. Their expertise extends to areas such as brand strategy, growth marketing, client service, and digital investment. They have also demonstrated their commitment to continuous learning by pursuing an MBA while working as a Brand Strategy & Growth Marketing Consultant. This individual's career reflects a dedication to driving client success and campaign performance through strategic planning and innovative marketing initiatives.

Projects

LDJ GTM Proposal

• Collaborated with haute couture fashion house Luis De Javier (LDJ), providing expert consultation to design and execute a Go-To-Market (GTM) strategy for the newly launched Ready to Wear line in 2023. • Led comprehensive consumer market research, analyzing 20+ competitors for LDJ, and strategically positioned thenbrand within the luxury retail market. • Strategically identified key opportunities and target customer segments for LDJ, contributing to an 8% increase in brand engagement on Instagram and established a partnership with Julia Foxx for New York Fashion Week. • Executed the expansion of LDJs’ brand into the East Asia market (Japan, South Korea, & China) by strategically identifying and securing potential investors, resulting in increased brand awareness and market penetration in a growing luxury retail sector.See More

Abbott Primary Care Provider Marketing Recommendation

• Spearheaded the development of a strategic omni-channel marketing campaign, leveraging research insights and competitive analysis to supply tactical recommendations, compelling messaging, and brand positioning. • Collaborated with market intelligence and interviewed Primary Care Providers to gain deep insights into challenges and opportunities faced by providers. • Conducted in-depth research on PCP & Patient behavior within the healthcare system, supplying valuable insights on patient retention and preferences. • Elevated the Marketing teams’ comprehension of PCP digital media consumption behaviors through a comprehensive analysis, fostering data driven strategies aimed at effectively targeting and engaging PCPs. • Presented the final plan to Heart Failure marketing stakeholders, gaining buy-in and support to target a newly identified audience based on my research findings.See More

Work History

E

MBA Candidate

EsadeCurrently pursuing an MBA with a focus on business administration and management.
S

Brand Strategy & Growth Marketing Consultant

Self EmployedProvided strategic brand and growth marketing consulting services to clients.
A

MBA Growth Marketing Intern

AbbottJun 2023 - Sep 2023 • 4 mosInternship focused on applying growth marketing strategies in a corporate setting.
J

Senior Manager, Client Strategy & Service

January DigitalApr 2021 - Sep 2022 • 1 yr 6 mosLed client strategy and service initiatives, ensuring high-quality delivery and client satisfaction.
M

Senior Associate, Digital Investment

MindshareAug 2020 - Apr 2021 • 8 mosManaged digital investment activities to maximize client ROI and campaign effectiveness.
C

National Membership Director

ColorComm, Inc.Nov 2019 - Mar 2021 • 1 yr 5 mosDirected national membership initiatives, fostering community engagement and growth.
M

Senior Associate - Digital Investment

m/SIXAug 2019 - Aug 2020 • 1 yr 1 moManaged digital investment activities to drive client success and campaign performance.
M

Senior Associate - Strategic Planning

m/SIXDec 2018 - Aug 2019 • 9 mosContributed to strategic planning efforts, optimizing media plans and client outcomes.
S

Strategy Associate

StarcomDec 2017 - Nov 2018 • 11 mosEngaged in strategic planning activities to drive effective media campaigns and client success.

Education

E

Esade

Master of Business Administration - MBA, Business Administration and Management, General2022 - 2024
U

University of Central Florida

Bachelors Degree, Advertising-Public Relations2015 - 2017
F

Florida Gulf Coast University

Associates Degree, Public Relations/Image Management2015

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced MBA Candidate | Brand Strategy & Growth Marketing Expert
With a Master of Business Administration from Esade and a Bachelor's degree in Advertising-Public Relations from the University of Central Florida, this professional has a strong educational background. They have gained extensive experience in various roles, including Senior Manager of Client Strategy & Service at January Digital, National Membership Director at ColorComm, Inc., and Strategy Associate at Starcom. Their expertise extends to areas such as brand strategy, growth marketing, client service, and digital investment. They have also demonstrated their commitment to continuous learning by pursuing an MBA while working as a Brand Strategy & Growth Marketing Consultant. This individual's career reflects a dedication to driving client success and campaign performance through strategic planning and innovative marketing initiatives.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Joscelyn are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Joscelyn Bivins

Growth Marketing Manager •
Digital Marketing
Brand Management
Growth Marketing
Available for hire fromNegotiable
Contracts

Projects

LDJ GTM Proposal

• Collaborated with haute couture fashion house Luis De Javier (LDJ), providing expert consultation to design and execute a Go-To-Market (GTM) strategy for the newly launched Ready to Wear line in 2023. • Led comprehensive consumer market research, analyzing 20+ competitors for LDJ, and strategically positioned thenbrand within the luxury retail market. • Strategically identified key opportunities and target customer segments for LDJ, contributing to an 8% increase in brand engagement on Instagram and established a partnership with Julia Foxx for New York Fashion Week. • Executed the expansion of LDJs’ brand into the East Asia market (Japan, South Korea, & China) by strategically identifying and securing potential investors, resulting in increased brand awareness and market penetration in a growing luxury retail sector.

Abbott Primary Care Provider Marketing Recommendation

• Spearheaded the development of a strategic omni-channel marketing campaign, leveraging research insights and competitive analysis to supply tactical recommendations, compelling messaging, and brand positioning. • Collaborated with market intelligence and interviewed Primary Care Providers to gain deep insights into challenges and opportunities faced by providers. • Conducted in-depth research on PCP & Patient behavior within the healthcare system, supplying valuable insights on patient retention and preferences. • Elevated the Marketing teams’ comprehension of PCP digital media consumption behaviors through a comprehensive analysis, fostering data driven strategies aimed at effectively targeting and engaging PCPs. • Presented the final plan to Heart Failure marketing stakeholders, gaining buy-in and support to target a newly identified audience based on my research findings.

Work History

E

MBA Candidate

EsadeCurrently pursuing an MBA with a focus on business administration and management.
S

Brand Strategy & Growth Marketing Consultant

Self EmployedProvided strategic brand and growth marketing consulting services to clients.
A

MBA Growth Marketing Intern

AbbottJun 2023 - Sep 2023 • 4 mosInternship focused on applying growth marketing strategies in a corporate setting.
J

Senior Manager, Client Strategy & Service

January DigitalApr 2021 - Sep 2022 • 1 yr 6 mosLed client strategy and service initiatives, ensuring high-quality delivery and client satisfaction.
M

Senior Associate, Digital Investment

MindshareAug 2020 - Apr 2021 • 8 mosManaged digital investment activities to maximize client ROI and campaign effectiveness.
C

National Membership Director

ColorComm, Inc.Nov 2019 - Mar 2021 • 1 yr 5 mosDirected national membership initiatives, fostering community engagement and growth.
M

Senior Associate - Digital Investment

m/SIXAug 2019 - Aug 2020 • 1 yr 1 moManaged digital investment activities to drive client success and campaign performance.
M

Senior Associate - Strategic Planning

m/SIXDec 2018 - Aug 2019 • 9 mosContributed to strategic planning efforts, optimizing media plans and client outcomes.
S

Strategy Associate

StarcomDec 2017 - Nov 2018 • 11 mosEngaged in strategic planning activities to drive effective media campaigns and client success.

Education

E

Esade

Master of Business Administration - MBA, Business Administration and Management, General2022 - 2024
U

University of Central Florida

Bachelors Degree, Advertising-Public Relations2015 - 2017
F

Florida Gulf Coast University

Associates Degree, Public Relations/Image Management2015

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.