Top Talent like Hetal are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Hetal Ajmeri

UX Designer •
Usability Testing
UX Writing
User Flows
Design Thinking
Heuristic Evaluation
User Research
User Personas
UI/UX Design
Available for hire fromNegotiable
Contracts
Full-Time Roles
Freelance UX Designer | Visual Merchandiser
With a diverse background in user experience design and visual merchandising, I bring a unique blend of creativity and analytical skills to my work. I hold a UX Design Full-time Immersive degree from General Assembly (2022), an M.Sc. in Visual Merchandising and Communication Design from FDDI (2014), and a BCom in Accounting and Finance from The Maharaja Sayajirao University of Baroda (2010). As a Freelance UX Designer since 2023, I have successfully combined design and research to create user-centric solutions, utilizing tools like Figma, FigJam, and Notion. My previous roles include User Experience Designer at Tikler, where I improved sales qualified leads by 10%, and Visual Merchandiser at Shoppers Stop, where I enhanced customer experiences and increased sales by 30%. I thrive in agile environments, collaborating with cross-functional teams to deliver impactful and timely outcomes.

Work History

F

UX Designer

FreelanceEffectively combined design and research to create user-centric solutions, balancing user needs with business goals and timelines, resulting in timely and impactful outcomes. Engaged with clients through user interviews to understand their needs and pain points, defined problem statements, and employed UX methodologies such as affinity mapping, user personas, MoSCoW prioritization, and competitive and comparative analysis to ensure designs were aligned with real-world requirements. Utilized FigJam and Notion to facilitate these processes. Designed wireframes and prototypes using Figma, incorporating storyboarding and user flow mapping to better understand product needs and establish product requirements. Leveraged research insights and user testing with Maze to inform and iterate these designs, leading to more effective and data-driven design decisions. Created cohesive and elegant user experiences across digital platforms, enhancing overall user satisfaction. Collaborated with data analysts, technical engineers, software developers, and product managers throughout the development process to ensure design feasibility within project constraints. Actively sought and incorporated feedback from end users and cross-functional teams, fostering a constructive approach to iteration and design improvements. Led design reviews, communicated design concepts to key stakeholders, contributed to roadmap planning, and participated in sprint planning. Thrived in an agile team environment, managing multiple priorities and timelines simultaneously.
T

User Experience Designer

TiklerNov 2022 - Dec 2022 • 2 mosTeamed with 5 UX designers to collaborate with a client of a SaaS-based company and gain insights into business and customer needs. Conducted user research, 2 rounds of user feedback interviews, and data analysis. Developed personas, affinity mapping, and information architecture. Designed user task flows and sitemaps. Created Design Systems, Mid Fidelity, and High-Fidelity wireframes and prototypes. Tracked usage metrics to validate design decisions and iterate wireframes and prototypes to convert 10% of current sales qualified leads to prospective subscribers.
G

UX Design Fellow

General AssemblySep 2022 - Dec 2022 • 4 mosCompleted 450 hours + of expert-led instruction in understanding users and solving problems and hands-on learning of UX fundamentals and the industry's most in-demand technologies.
S

Visual Merchandiser

Shoppers StopAug 2014 - Dec 2015 • 1 yr 5 mosDesigned engaging customer experiences for 500+ daily visitors, leading to a 30% rise in sales. Collaborated with the store operations team to design communication for 450+ brands in the store. Collaborated with vendors for seasonal displays and store communication to facilitate the implementation process.

Education

G

General Assembly

UX Design Full time Immersive, User experience design2022
F

FDDI

Master of Science (M.Sc.), Visual Merchandising and Communication Design2012 - 2014
T

The Maharaja Sayajirao University of Baroda

Bachelor of Commerce - BCom, Accounting and Finance2007 - 2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Freelance UX Designer | Visual Merchandiser
With a diverse background in user experience design and visual merchandising, I bring a unique blend of creativity and analytical skills to my work. I hold a UX Design Full-time Immersive degree from General Assembly (2022), an M.Sc. in Visual Merchandising and Communication Design from FDDI (2014), and a BCom in Accounting and Finance from The Maharaja Sayajirao University of Baroda (2010). As a Freelance UX Designer since 2023, I have successfully combined design and research to create user-centric solutions, utilizing tools like Figma, FigJam, and Notion. My previous roles include User Experience Designer at Tikler, where I improved sales qualified leads by 10%, and Visual Merchandiser at Shoppers Stop, where I enhanced customer experiences and increased sales by 30%. I thrive in agile environments, collaborating with cross-functional teams to deliver impactful and timely outcomes.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Hetal are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Hetal Ajmeri

UX Designer •
Usability Testing
UX Writing
User Flows
Design Thinking
Heuristic Evaluation
User Research
User Personas
UI/UX Design
Available for hire fromNegotiable
Contracts
Full-Time Roles

Work History

F

UX Designer

FreelanceEffectively combined design and research to create user-centric solutions, balancing user needs with business goals and timelines, resulting in timely and impactful outcomes. Engaged with clients through user interviews to understand their needs and pain points, defined problem statements, and employed UX methodologies such as affinity mapping, user personas, MoSCoW prioritization, and competitive and comparative analysis to ensure designs were aligned with real-world requirements. Utilized FigJam and Notion to facilitate these processes. Designed wireframes and prototypes using Figma, incorporating storyboarding and user flow mapping to better understand product needs and establish product requirements. Leveraged research insights and user testing with Maze to inform and iterate these designs, leading to more effective and data-driven design decisions. Created cohesive and elegant user experiences across digital platforms, enhancing overall user satisfaction. Collaborated with data analysts, technical engineers, software developers, and product managers throughout the development process to ensure design feasibility within project constraints. Actively sought and incorporated feedback from end users and cross-functional teams, fostering a constructive approach to iteration and design improvements. Led design reviews, communicated design concepts to key stakeholders, contributed to roadmap planning, and participated in sprint planning. Thrived in an agile team environment, managing multiple priorities and timelines simultaneously.
T

User Experience Designer

TiklerNov 2022 - Dec 2022 • 2 mosTeamed with 5 UX designers to collaborate with a client of a SaaS-based company and gain insights into business and customer needs. Conducted user research, 2 rounds of user feedback interviews, and data analysis. Developed personas, affinity mapping, and information architecture. Designed user task flows and sitemaps. Created Design Systems, Mid Fidelity, and High-Fidelity wireframes and prototypes. Tracked usage metrics to validate design decisions and iterate wireframes and prototypes to convert 10% of current sales qualified leads to prospective subscribers.
G

UX Design Fellow

General AssemblySep 2022 - Dec 2022 • 4 mosCompleted 450 hours + of expert-led instruction in understanding users and solving problems and hands-on learning of UX fundamentals and the industry's most in-demand technologies.
S

Visual Merchandiser

Shoppers StopAug 2014 - Dec 2015 • 1 yr 5 mosDesigned engaging customer experiences for 500+ daily visitors, leading to a 30% rise in sales. Collaborated with the store operations team to design communication for 450+ brands in the store. Collaborated with vendors for seasonal displays and store communication to facilitate the implementation process.

Education

G

General Assembly

UX Design Full time Immersive, User experience design2022
F

FDDI

Master of Science (M.Sc.), Visual Merchandising and Communication Design2012 - 2014
T

The Maharaja Sayajirao University of Baroda

Bachelor of Commerce - BCom, Accounting and Finance2007 - 2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.