Namita Vijay

As a UX Designer with a unique background in fashion, I bring a distinctive blend of creativity, user-centric thinking, and design expertise to every project. My journey from fashion design to user experience design has equipped me with a keen eye for aesthetics, a deep understanding of human behavior, and the ability to create compelling and intuitive digital experiences. With a solid foundation in fashion design and formal training in UX design, I excel at crafting visually stunning interfaces that resonate with users on an emotional level. I am passionate about merging the worlds of fashion and technology to create digital products that are not only functional but also visually appealing. My experience in the fashion industry has honed my skills in trend analysis, color theory, and visual storytelling, which I now apply to UX projects. I am actively seeking opportunities where I can leverage my dual expertise to create innovative and engaging user experiences.

Work History

UX Designer

Freelance (Self employed)Mar 2024 - Aug 2024 • 6 mosProject: Health Monitoring App (Student project for CareerFoundry) • Led the design of a responsive web app for tracking health and nutrition, applying user-centered design principles and a mobile-first approach. • Conducted extensive user interviews to uncover and address the specific health and nutrition needs of diverse user groups. • Developed detailed user personas, customer journey maps, and sitemaps, guiding informed design decisions to meet user needs and goals. • Created and iterated high-fidelity screens, refining the user experience based on usability testing and user feedback. • Designed a comprehensive style guide to maintain visual consistency and ensure cohesive brand representation. • Integrated accessibility standards to create an inclusive design, ensuring the app is accessible to users with various abilities.

UX Designer

Freelance (Self employed)Jan 2024 - Mar 2024 • 3 mosProject: Research for New Vocabulary App (Student project for CareerFoundry) • Led a research-focused UX project to develop a vocabulary app designed to simplify and enhance the language learning experience. • Conducted a comprehensive competitive analysis of existing vocabulary and language learning apps to assess features, identify strengths, and uncover areas for improvement. • Created detailed user personas and user flows, ensuring the design process was aligned with user needs and behaviors. • Developed low-fidelity wireframes and prototypes, iterating on designs based on usability testing and user feedback. • Addressed key user pain points, resulting in a more intuitive and user-friendly learning experience.

Senior Fashion Designer

WINGS (INDIA) FASHIONS PRIVATE LIMITEDJun 2016 - Sep 2017 • 1 yr 4 mos• Created exclusive women's wear collections fusing contemporary and traditional elements. • Conducted comprehensive trend research and market analysis to inform seasonal designs. • Developed cohesive collection concepts for multiple brands, including Fab India, Suti, and an international client. • Identified emerging trends and market opportunities to drive design innovation.

Senior Fashion Designer

INDUS GARTEX PRIVATE LIMITEDDec 2013 - Jan 2016 • 2 yrs 2 mosResponsible for the end-to-end development of women's wear collections. Key duties encompassed trend analysis, design concept creation, material sourcing, and technical design. Specifically, this role involved: • Identified emerging fashion trends, translated them into design concepts, and created compelling presentations for internal and external stakeholders. • Managed the product development lifecycle, including style selection, fabric sourcing, color palette development, and technical design specification creation. • Worked closely with the sourcing team to build fabric libraries and ensured all design details were accurately communicated through tech packs.

Fashion Designer

PEARL GLOBAL INDUSTRIES LTD (PGIL)Dec 2009 - Sep 2013 • 3 yrs 10 mosProven experience designing women's apparel for major retailers including JC Penney, Macy's, Belk, Kohl's, and JLo by Jennifer Lopez. Demonstrated expertise in creating on-trend designs from concept to production. Key responsibilities included: • Conducted extensive trend research to gather inspiration aligned with brand directions, seasonal needs, and market trends. • Translated design concepts into detailed development sheets, specifying materials, colors, and construction techniques for each garment. • Created flat sketches to visualize design ideas and guide the development process. • Developed comprehensive line sheets to showcase collections, including all relevant product details. • Focused on embroidery, embellishment, and fabric detail work to enhance garment aesthetics and align with brand identity. • Sourced high-quality fabrics and trims, ensuring materials met both design and functional requirements. • Prepared and managed tech packs for sampling, ensuring accurate communication of design specifications to production teams.

Education

CareerFoundry

Certification, UX/UI Design2024

Coursera

Google UX design certificate, UX Design2021 - 2022

Pearl Academy

Master's degree, Fashion/Apparel Design2007 - 2009

LDT Akademie Fashion Management

Certificate in Business Management in Retail, Business Administration and Management, General2008

University of Rajasthan

Bachelor of Commerce - BCom2004 - 2007

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