Huck Gee

Brand Strategy

Community Building

Content Strategy

Available for hire fromNegotiable

Contracts

Creative Director & Brand Builder | Creator Culture × Product Innovation × AI | Former Head of Creative @ Superplastic | MoMA-Exhibited Artist

Cross-disciplinary creative leader with 20+ years building worlds, brands, products, and teams at the intersection of art, technology, and culture. I started as a self-taught artist and built a career that spans fine art, consumer products, digital IP, and venture-backed startups. My work has taken me from underground flyer design to releasing hundreds of collectible art toys and sculptures, exhibiting at MoMA, being featured at Christie’s, and collaborating with brands like Nike, Sony, Microsoft, and Barneys New York. I ran a globally recognized art studio whose releases sold out worldwide and built a long-standing community of collectors and fans. In 2018, I co-founded Superplastic and served as Head of Creative, helping scale the company from two people into a 60-person creative powerhouse with $70M raised. I led world-building, design, and brand storytelling for digital characters that partnered with Gucci, Mercedes-Benz, and Fortnite—proving that authentic creative vision can scale into real cultural impact. Along the way, I’ve launched multiple successful Kickstarters, released an iOS game, and led global campaigns that connect art, technology, and community. What I do best is build worlds people want to belong to—whether that’s a brand, a product, or a story—and translate creative energy into business growth. I’m now exploring leadership roles where creativity and technology meet, particularly in creative strategy, product storytelling, and brand innovation within the AI and creator tools space.

Projects

SUPERPLASTIC

Co-founded Superplastic and scaled it from a two-person startup into a globally recognized creative IP company with 60+ employees and $70M raised. Built the brand’s visual identity, characters, voice, and multi-platform storytelling from the ground up. • Defined the creative vision behind Janky, Guggimon, and Dayzee, shaping one of the most influential virtual-character brands of the decade. • Led creative, brand, visual, toy, and apparel design; oversaw animation, content, marketing, and cross-functional creative operations. • Directed collaborations with Gucci, Gorillaz, Mercedes-Benz, Post Malone, Fortnite, BAYC • Built a high-performing creative team across animation, character design, fashion, & content. • Launched two Kickstarter campaigns raising over $1M and defining global community engagement. • Several IPs created under my direction were later licensed by Amazon for TV and film.See More

Crowdfunded IP & Product Launches ($1.5M+)

Led four successful Kickstarter campaigns generating over $1.5M in funding by combining world-building, visual storytelling, and direct-to-consumer strategy. Owned the full lifecycle, from concept development and narrative framing to product design, marketing assets, campaign execution, and community engagement. Proving that strong creative vision can translate directly into revenue and long-term audience loyalty.See More

Inworld.AI - Visual World-Building for AI Characters

Provided creative consulting on character and environment design for AI-driven interactive experiences. Developed a visual bible defining character aesthetics, tone, and environmental context to help ensure consistency, coherence, and emotional readability across AI-driven characters and use cases.See More

LivingCities.xyz - Character & Environment Design (AR / VR / AI)

Provided creative consulting on character and environment design for an immersive AR, VR, and AI-driven world. Created a visual bible defining aesthetic language, tone, and environmental context to support cohesive storytelling and visual consistency across interactive experiences.See More

BattleTails

Extended an original character-driven IP into an iOS game, translating world-building, visual identity, and tone into an interactive experience. Led creative direction, visual design, and narrative framing while collaborating with developers to bring the world to life in a playable format.See More

The Art of Huck Gee - Retrospective Art & IP Publication

Authored a retrospective art book documenting over a decade of original IP, character development, and product design. The book captures the evolution of a globally recognized creative brand and serves as a reference point for long-term world-building, visual consistency, and audience growth.See More

Work History

Independent Artist, Author & Creative Strategist

Continuing solo creative practice across art, writing, and brand storytelling. Authoring a five-act memoir series (F*cked Up, Funny, Humiliating, Beautiful, Chaotic). Developing new IP, directing fine-art print series, and consulting on creative strategy and brand development. Launched a Kickstarter campaign ($250K) reintroducing original artwork and limited-edition releases while rebuilding direct-to-fan infrastructure. Exploring creative leadership roles at the intersection of design, storytelling, and emerging creative technology.

Creative Director & Brand Strategist (Consultant)

Oct 2022 - Dec 2023 • 1 yr 3 mosProvided creative consulting, character development, and brand strategy for emerging companies in the AI and virtual experience space. Projects included creative direction, IP development, world-building, and visual identity systems. Clients included: LivingCities.xyz — Character design, narrative development, brand storytelling; Inworld AI — Virtual character concepts, world-building, persona design, and creative strategy for AI-driven platforms. Work focused on exploring how next-generation AI tools, digital personas, and immersive environments shape future creative workflows and audience engagement.

Founder, Director of Art & Production

SUPERPLASTICOct 2017 - Sep 2022 • 5 yrsFounded Superplastic in a borrowed conference room and helped grow it from a two-person idea into a global entertainment and character brand valued in the hundreds of millions. Defined the creative vision that shaped its iconic identity — from world-building and character design to toy lines, apparel, social storytelling, and the virtual superstars Janky, Guggimon, and Dayzee. Led all creative, brand, visual, toy, and apparel design, while building and mentoring a provocative, multidisciplinary creative team. Oversaw marketing, shaped product strategy, and helped develop scalable pipelines across design, animation, content, and production. Collaborated directly with partners like Gucci, Gorillaz, Post Malone, Bored Ape Yacht Club, Mercedes-Benz, and Fortnite, bringing Superplastic’s IP into fashion, music, gaming, and culture. Launched and directed two successful Kickstarter campaigns, raising over $1M in combined pledges and building an early global fan community. Several character creations have been licensed by Amazon for exclusive TV and film development.

Owner, Creative Director, Artist

Huck Gee IncJan 2002 - Aug 2017 • 15 yrs 8 mosFounded and led a globally recognized art and design studio specializing in limited-edition collectibles, character design, and world-building. Built one of the most influential voices in the designer toy movement, releasing hundreds of collectible products and art pieces that consistently sold out and established a worldwide fan community. Directed every phase of product creation — concept, sculpting, prototyping, factory production, packaging, marketing, and distribution. Work has been exhibited at the Museum of Modern Art (MoMA), featured at Christie’s, published in international design books, and showcased at conventions and galleries across Europe, Asia, and North America. Collaborated with major global brands including Nike, Sony PlayStation, Microsoft, Peugeot, Kidrobot, Barneys New York, and leading pop-culture publications. Designed and released a successful iOS game (Battletails) that extended original characters and storytelling into interactive media. Built and managed a multi-person studio team; oversaw operations, international manufacturing, client relations, and high-end collector engagement. Developed a direct-to-fan ecosystem long before it was mainstream, nurturing VIP collectors, cultivating community, and consistently driving sellout product launches.

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