Sonja Marinkovic

Copywriter • Growth Marketing Manager • Content Marketing Manager • Niš, Serbia

Drupal

Wix

Squarespace

Website Management

Copywriting

Content Creation

Content Writing

Content Planning

Content Strategy

Content Management

Google Tag Manager

Advertising

Elementor

Divi

WooCommerce

Wordpress

Google Analyics

Google Data Studio

Analytical Thinking

Optimization

Web Copy

Web Analytics

Available for hire fromNegotiable

Contracts

Full-service SEO consultant, content strategist and website manager with over 7+ years of experience

Sonja Marinković is a European SEO freelancer and web support specialist. With 7+ years of diverse SEO and copywriting experience across different industries, she delivers results through comprehensive website audits, data-driven SEO & content strategy, and hands-on implementation. As your one-stop SEO consultant, she crafts and executes tailored SEO strategies for your unique business needs.

Projects

Improving YoY Website Traffic through Monthly SEO Services

The Problem The client, in the quantity surveying niche targeting Australia, encountered low organic performance and rankings despite prior SEO efforts yielding minimal results. The Solution With no backlink budget, focus remained on content optimization, SEO copywriting, and strategy to prove relevance, expertise, authority, and trustworthiness to Google for key niche keywords. Monthly retainer of 10 hours limited rapid changes, prompting consistent small adjustments. The focus of my activities was: Content gap and competitor analysis Keyword research Building topical authority through relevant blog posts Conversion optimization and enhancing user experience Regular on-page SEO checks, content edits, and expansion SEO copywriting and new page creation Internal linking strategy enhancements Implementation of schema markup Improving website E-E-A-T. The Outcome (1 Year After) One year after taking over the client's SEO efforts, here are the measurable results for the Australian target market: Organic traffic surged by 977% (from 26/month to 280/month). The website began ranking for 1,503% more keywords (from 31 to 497 ranking keywords). Keywords on the first page increased by 3,200% (from 2 to 66 keywords). Conversions soared by up to 200%.See More

Restoring Rankings After AI Page Penalty & Site Hacking

The Problem The general contractor website was thriving in rankings and traffic until a WordPress hack occurred. In an attempt to recover from thousands of spammy URLs, the owner published numerous low-quality AI-generated Point of Interest pages unrelated to their core business, resulting in over 100 such pages. This led to a significant decline in traffic for their key keywords. Following the hack, the website's installation resulted in mixed-up permalinks, leading to unclear canonicals, page duplicates, and accidental removal of certain pages. The Solution After setting up the fresh installation, I conducted a technical SEO audit to identify errors, including broken internal links, duplicate pages, accidental page removals, Elementor page design issues, accidental no-indexing of pages, and mixed-up permalinks. To address the penalty due to AI spammy pages, I opted to retain only a select few local service pages showcasing the client's expertise and past projects. I removed all Point of Interest pages to prevent dilution of topical authority. The Result After a few months, once Google reevaluated the website's quality and content, rankings returned to their pre-issue levels, and traffic regained its former levels. See More

Boosting Sales and Conversions on a Small Digital Assets Shop

The Problem As the owner of Upbeat Impulse blog, I aimed to launch a shop section leveraging SEO for marketing. My goals were to boost sales and ranking for the shop, and to rank blog posts while growing subscribers with a lead magnet. The Process I focused on optimizing existing blog posts related to the products in my shop and occasionally added new posts based on keyword research. For instance, I linked my Self-Esteem Workbook product to a blog post on self-esteem that ranked well previously. Similarly, I connected my Narcissistic Abuse Recovery Program to another post on dealing with narcissists. Later, I developed Positive Affirmation Cards and linked them to a post about affirmations. Additionally, I created and optimized product pages for the digital products I intended to sell. I ensured they contained all pertinent information and aimed to address any user questions promptly. The Results The first blog post linked to "Self-Esteem Worksheets PDF" ranks for 100+ keywords after 4 years. The second post, "How to Tell a Narcissist Goodbye," now ranks for 150+ keywords after 3 years. The product page for Narcissistic Abuse Recovery PDF started ranking immediately and maintains stable traffic. Despite halting work on the project, I continue to receive traffic, conversions, and sales of my digital products even four years after implementing the strategy, with no effort to maintain rankings. See More

Copywriting for Service Page- Postpartum Depression

The client, operating in the mental health niche with a consulting practice, asked me to create copy for her service page about Postpartum Depression.See More

Work History

Freelance SEO Consultant

Digital Search HeroSEO Copywriting: Creating unique and well-research landing pages, blog posts, case studies and other content formats for clients Full & Technical SEO Audits: Diagnose website issues hindering performance and provide actionable improvement plans. On-Page SEO, Content Strategy & Creation: Craft high-quality and helpful content, boost your E-E-A-T, and topical authority.-

SEO Analyst

Better CollectiveApr 2020 - Mar 2021 • 1 yrOn-page SEO: defining possible on-page optimizations to improve rankings for desired keywords, identifying search intent, required topics and subtopics, and content gaps in comparison to competitors Off-page SEO: identifying bad and low-quality backlinks in our portfolio sites, disavowing bad backlinks, analyzing and optimizing backlinks profiles Site Audits: conducting technical, content, and link analysis of our portfolio sites, and sites that our company plans to acquire to identify threads and opportunities.

Optimization Coordinator

Better CollectiveMar 2018 - Apr 2020 • 2 yrs 2 mosSEO -Taking care of content and updates, optimizing title tags, subheadings, content, images, MT, MD, internal and external linking, developing internal linking strategies Keyword research, identifying keyword potential, placing keywords strategically in our content WordPress Webmaster Tasks - website maintenance: choosing the right plugins and themes, theme edits, weekly and monthly health checks, backups, migrations, troubleshooting and fixing issues with content and plugins, database management, managing SSL certificates, website maintenance and updates, content updates, landing pages redesign and optimization Content Compliance – taking care of the legal compliance standards for different markets, following up latest legal changes and implementing them

Content Marketing Manager and Founder

Upbeat ImpulseJul 2017 - Jan 2020 • 2 yrs 7 mosMarketing Strategy: identifying the target audience, main competitors, defining mission, niche, content strategy, and SEO goals. Content Writer: writing SEO-optimized content for the blog with an in-depth topic cover. On-Page SEO: Keyword research and optimizing the content for desired keywords Blog Webmaster: Creating landing pages, managing content, fixing backend issues, choosing the best plugins and themes, theme edits, troubleshooting issues, fixing website issues in cPanel, installing SSL certificate, managing WooCommerce store, integrating payment methods.

Freelance Content Writer & Digital Marketing Assistant

FreelanceJul 2016 - Mar 2018 • 1 yr 9 mosContent Writing: writing optimized blog posts for clients in different niches, such as mental health, private medical practice, fitness, beauty, yoga, tourism, interior design, marketing, IT, and professional services Copywriting: writing converting landing pages, service pages, product descriptions, newsletters, and other promotional content Social Media Content Writing: Writing engaging captions for social media profiles

Education

University of Economics Nis

MA, MarketingOct 2012 - Oct 2013

University of Economics Nis

BBA, MarketingOct 2008 - Oct 2012

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