Ilaria Piccato

PR and Communications Specialist • Copywriter • Social Media Marketing Specialist • London, England, GB

Publicity

Manuscript writing

Newsletters

Editing

Article Writing

Proofreading

Media Writing

Media Relations

Writing

Media Communications

Interviewing

Communication

Campaigning

Public Relations

Available for hire fromNegotiable

Contracts

Bilingual PR advisor with 6 years of experience driving company goals through advanced communications strategies and thought leadership.

Creative, data-driven bilingual Media Relations and PR Specialist with six years of experience in global communications, public affairs, and crisis management. Proven track record of securing top-tier media coverage and leading high-profile strategic communications campaigns for brands like Uber, Nike & Meta. Adept at storytelling that drives action, stakeholder engagement, and positioning executives as thought leaders. Passionate about leveraging PR strategies to shape public perception and drive business growth.

Projects

Coverage for my client (Nike Swim) in Hypebae

For Nike Swim’s SS24 collection coverage in Hypebae, my role focused on strategic media outreach and positioning to align the collection with trend-forward, fashion-conscious audiences. Role & Contributions: Media Targeting & Pitching: Identified Hypebae as a key outlet for reaching style-driven, Gen Z and millennial consumers and crafted a tailored pitch that highlighted the Sneakerkini and modest swimwear designs as innovative and culturally relevant. Messaging & Narrative Development: Positioned the collection as a fusion of performance and fashion, emphasizing inclusivity and the evolution of swimwear trends. Media Coordination: Facilitated journalist engagement, ensuring access to high-quality visuals and brand insights to shape a compelling editorial piece. Through this work, I helped secure prime media placement that reinforced Nike Swim’s presence in the fashion and lifestyle space, aligning it with contemporary swimwear conversations.See More

Thought leadership in Inc.

For this Inc. op-ed, my role was ghostwriting and editorial guidance to ensure a compelling, well-structured narrative that resonated with the publication’s entrepreneurial audience. Role & Contributions: Ghostwriting & Content Development: Collaborated closely with the credited author to shape key arguments, refine messaging, and ensure a confident, authoritative tone throughout the piece. Research & Data Integration: Strengthened the article with relevant insights and examples, reinforcing why women excel in leadership. Editorial & Media Strategy: Ensured the op-ed aligned with Inc.’s style and audience, increasing its impact and engagement. My work helped deliver a polished, persuasive op-ed that positioned the author as a thought leader while advancing the conversation on gender and leadership in business.See More

Work History

Freelance Media Relations and PR Specialist

Self-employedFreelancer• Delivered media and communications plans for diverse clients, creating consistent messaging tailored to global audiences. • Drafted compelling narratives that connect stakeholders and support advocacy, fundraising, and awareness-raising campaigns. Provided on-the-ground storytelling and insights. • Crafted and implemented thought leadership strategies to raise the profile of senior leadership. • Delivered timely responses to press inquiries, developing reactive & proactive quotes to maintain brand reputation.

Senior PR Manager – Integrated Corporate & Consumer Communications

PR AgencyFull-time EmployeeJan 2024 - Jan 2023 • 1 mo• Secured media coverage in high-profile outlets for global brands including Nike, Coca-Cola, Monster Energy. • Managed and coached a team of three junior publicists, improving campaign efficiency and securing promotions for two team members. • Authored compelling speeches, op-eds, and commentaries to enhance engagement with diverse audiences. • Drove business growth by leading proposals, pitches and client onboarding.

Senior Consultant – Corporate Communications & Public Affairs

PR AgencyFull-time EmployeeJan 2021 - Jan 2023 • 2 yrs 1 mo• Directed strategic communications campaigns for clients such as Pfizer, Merck, UNDRR, Uber, Meta, enhancing their visibility through advanced project management expertise. • Enhanced spokesperson performance through media training, and developed tailored key messages, talking points, and statements for media appearances. • Led multiple crisis accounts, ensuring timely response to mitigate reputational risk. • Planned and executed high-profile events, achieving maximum media attention.

PR Manager

Sky GroupFull-time EmployeeJan 2022 - Jan 2022 • 1 mo• Secured a leadership secondment to lead the planning and execution of the Sky Tech Summit 2022, hosting 500+ attendees in person and 1,500+ virtually. • Collaborated with cross-functional teams to develop event assets aligned with company objectives.

Public Information & Strategic Communications

United NationsFull-time EmployeeJan 2018 - Jan 2019 • 1 yr 1 mo

Education

University of Strathclyde

Bachelor of Arts , Journalism and Creative Writing

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