Top Talent like Imani are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Imani Starling-Brown

Growth Marketing Manager • Social Media Marketing Specialist • Content Marketing Manager • Los Angeles, CA, US
Growth Marketing
Digital Marketing
Marketing Strategy
Brand Management
Brand Development
Social Media Marketing
Available for hire fromNegotiable
Contracts
Innovative Marketing Leader Driving Data-Driven Growth and Brand Engagement
I am a dynamic marketing professional with extensive experience in executing strategies for global direct-to-consumer brands. Specializing in leveraging data analytics and creative solutions, I drive brand growth and customer engagement. With a proven track record in enhancing campaign performance through A/B testing, brand partnerships, and cross-channel marketing, I transform insights into impactful actions. Currently, I oversee marketing campaigns and lead a team at The Mayfair Group to drive brand awareness and sales. My previous companies include SEPHORA, McMullen, and FRĒDA SALVADOR, with expertise in digital marketing, social media management, and strategic campaign execution.

Work History

T

Marketing Manager

The Mayfair GroupFeb 2023 - May 2024 • 1 yr 4 mos- Manage end-to-end execution of integrated brand marketing campaigns via email, SMS, social media, and digital ads, analyzing customer data and buying behavior to implement and test segmentation, re-targeting, and acquisition strategies - Utilized A/B testing to refine SMS content strategies, achieving a 25.12% higher click-through rate and a 12.87% higher conversion rate - Contributed 27.09% of total revenue in 2023 Q2 through personalized messaging strategies - Developed and executed the Mayfair x Kin Euphorics product collaboration with Bella Hadid, expanding audience reach to Gen-Z and Millennial markets
S

Assistant Marketing Manager

SEPHORASep 2021 - Feb 2023 • 1 yr 6 mos- Led 360 marketing campaigns, coordinating with internal cross-functional teams and external creative agencies. Responsible for campaign briefing, asset review and proofing, calendar management, and reporting - Drove $4.8M in revenue with the March 2022 Oh Snap campaign, surpassing the plan by 32.73% and the previous year by 35.28% - Launched the first integrated marketing campaign during a holiday weekend, generating $11.5M in sales and acquiring 1.5M new clients YoY
M

Marketing and Digital Associate

McMullenMar 2021 - May 2021 • 3 mos- Developed full-funnel marketing strategies for digital and experiential marketing campaigns by delegating project responsibilities, planning and tracking KPIs, and creating product assortments based on seasonality and trends - Increased subscriber list size by 37.48% in 2 weeks through a strategic website popup integration - Executed virtual shopping events and in-store activations for CFDA award-winning brands, boosting cross-channel sales - Implemented trigger email flows to drive repeat purchases, enhancing customer lifecycle engagement
F

Marketing Coordinator

FRĒDA SALVADORJul 2020 - Mar 2021 • 9 mos- Launched an Affiliate & Ambassador Marketing Program, increasing social traffic by 137.85% YoY and generating over $34K in revenue - Assisted in launching Attentive, leading to 6300+ new SMS subscribers, accounting for 24.47% of all new subscribers in 2020 - Created and maintained reporting dashboards to track performance against KPIs, optimizing e-commerce and brand marketing strategies

Education

N

NC State Poole College of Management

Master of Management2019 - 2020
S

SKEMA Business School

Master of Science - MS, Global Luxury Management2019 - 2020
N

North Carolina State University

Bachelor of Science - BS, Fashion and Textile Brand Management and Marketing2015 - 2019

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Innovative Marketing Leader Driving Data-Driven Growth and Brand Engagement
I am a dynamic marketing professional with extensive experience in executing strategies for global direct-to-consumer brands. Specializing in leveraging data analytics and creative solutions, I drive brand growth and customer engagement. With a proven track record in enhancing campaign performance through A/B testing, brand partnerships, and cross-channel marketing, I transform insights into impactful actions. Currently, I oversee marketing campaigns and lead a team at The Mayfair Group to drive brand awareness and sales. My previous companies include SEPHORA, McMullen, and FRĒDA SALVADOR, with expertise in digital marketing, social media management, and strategic campaign execution.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Imani are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Imani Starling-Brown

Growth Marketing Manager • Social Media Marketing Specialist • Content Marketing Manager • Los Angeles, CA, US
Growth Marketing
Digital Marketing
Marketing Strategy
Brand Management
Brand Development
Social Media Marketing
Available for hire fromNegotiable
Contracts

Work History

T

Marketing Manager

The Mayfair GroupFeb 2023 - May 2024 • 1 yr 4 mos- Manage end-to-end execution of integrated brand marketing campaigns via email, SMS, social media, and digital ads, analyzing customer data and buying behavior to implement and test segmentation, re-targeting, and acquisition strategies - Utilized A/B testing to refine SMS content strategies, achieving a 25.12% higher click-through rate and a 12.87% higher conversion rate - Contributed 27.09% of total revenue in 2023 Q2 through personalized messaging strategies - Developed and executed the Mayfair x Kin Euphorics product collaboration with Bella Hadid, expanding audience reach to Gen-Z and Millennial markets
S

Assistant Marketing Manager

SEPHORASep 2021 - Feb 2023 • 1 yr 6 mos- Led 360 marketing campaigns, coordinating with internal cross-functional teams and external creative agencies. Responsible for campaign briefing, asset review and proofing, calendar management, and reporting - Drove $4.8M in revenue with the March 2022 Oh Snap campaign, surpassing the plan by 32.73% and the previous year by 35.28% - Launched the first integrated marketing campaign during a holiday weekend, generating $11.5M in sales and acquiring 1.5M new clients YoY
M

Marketing and Digital Associate

McMullenMar 2021 - May 2021 • 3 mos- Developed full-funnel marketing strategies for digital and experiential marketing campaigns by delegating project responsibilities, planning and tracking KPIs, and creating product assortments based on seasonality and trends - Increased subscriber list size by 37.48% in 2 weeks through a strategic website popup integration - Executed virtual shopping events and in-store activations for CFDA award-winning brands, boosting cross-channel sales - Implemented trigger email flows to drive repeat purchases, enhancing customer lifecycle engagement
F

Marketing Coordinator

FRĒDA SALVADORJul 2020 - Mar 2021 • 9 mos- Launched an Affiliate & Ambassador Marketing Program, increasing social traffic by 137.85% YoY and generating over $34K in revenue - Assisted in launching Attentive, leading to 6300+ new SMS subscribers, accounting for 24.47% of all new subscribers in 2020 - Created and maintained reporting dashboards to track performance against KPIs, optimizing e-commerce and brand marketing strategies

Education

N

NC State Poole College of Management

Master of Management2019 - 2020
S

SKEMA Business School

Master of Science - MS, Global Luxury Management2019 - 2020
N

North Carolina State University

Bachelor of Science - BS, Fashion and Textile Brand Management and Marketing2015 - 2019

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.