Imani Starling-Brown

Growth Marketing

Digital Marketing

Marketing Strategy

Brand Management

Brand Development

Available for hire fromNegotiable

Contracts

Innovative Marketing Leader Driving Data-Driven Growth and Brand Engagement

I am a dynamic marketing professional with extensive experience in executing strategies for global direct-to-consumer brands. Specializing in leveraging data analytics and creative solutions, I drive brand growth and customer engagement. With a proven track record in enhancing campaign performance through A/B testing, brand partnerships, and cross-channel marketing, I transform insights into impactful actions. Currently, I oversee marketing campaigns and lead a team at The Mayfair Group to drive brand awareness and sales. My previous companies include SEPHORA, McMullen, and FRĒDA SALVADOR, with expertise in digital marketing, social media management, and strategic campaign execution.

Work History

Marketing Manager

The Mayfair GroupFeb 2023 - May 2024 • 1 yr 4 mos- Manage end-to-end execution of integrated brand marketing campaigns via email, SMS, social media, and digital ads, analyzing customer data and buying behavior to implement and test segmentation, re-targeting, and acquisition strategies - Utilized A/B testing to refine SMS content strategies, achieving a 25.12% higher click-through rate and a 12.87% higher conversion rate - Contributed 27.09% of total revenue in 2023 Q2 through personalized messaging strategies - Developed and executed the Mayfair x Kin Euphorics product collaboration with Bella Hadid, expanding audience reach to Gen-Z and Millennial markets

Assistant Marketing Manager

SEPHORASep 2021 - Feb 2023 • 1 yr 6 mos- Led 360 marketing campaigns, coordinating with internal cross-functional teams and external creative agencies. Responsible for campaign briefing, asset review and proofing, calendar management, and reporting - Drove $4.8M in revenue with the March 2022 Oh Snap campaign, surpassing the plan by 32.73% and the previous year by 35.28% - Launched the first integrated marketing campaign during a holiday weekend, generating $11.5M in sales and acquiring 1.5M new clients YoY

Marketing and Digital Associate

McMullenMar 2021 - May 2021 • 3 mos- Developed full-funnel marketing strategies for digital and experiential marketing campaigns by delegating project responsibilities, planning and tracking KPIs, and creating product assortments based on seasonality and trends - Increased subscriber list size by 37.48% in 2 weeks through a strategic website popup integration - Executed virtual shopping events and in-store activations for CFDA award-winning brands, boosting cross-channel sales - Implemented trigger email flows to drive repeat purchases, enhancing customer lifecycle engagement

Marketing Coordinator

FRĒDA SALVADORJul 2020 - Mar 2021 • 9 mos- Launched an Affiliate & Ambassador Marketing Program, increasing social traffic by 137.85% YoY and generating over $34K in revenue - Assisted in launching Attentive, leading to 6300+ new SMS subscribers, accounting for 24.47% of all new subscribers in 2020 - Created and maintained reporting dashboards to track performance against KPIs, optimizing e-commerce and brand marketing strategies

Education

NC State Poole College of Management

Master of Management2019 - 2020

SKEMA Business School

Master of Science - MS, Global Luxury Management2019 - 2020

North Carolina State University

Bachelor of Science - BS, Fashion and Textile Brand Management and Marketing2015 - 2019

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