Isabella Lee

Growth Marketing

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Websites

Available for hire fromNegotiable

Contracts

Data driven growth marketer with a knack for getting purpose driven startups new customers & increasing conversion rates

Experienced startup growth marketer with a passion for getting purpose driven brands new customers. With a background in growth at GoogleForStartups, I've helped startups to increase conversion rates by 3%+, build growth strategies that convert & run digital ad campaigns that cause explosive user numbers. When I'm not working with leading startups from YCombinator, Plug & Play + more you can find me swimming in icey lakes or baking my infamous olive oil cake!

Projects

Increased conversion rate by 3.5%

Increased conversion rate for B2B startup landing page by 3.5% What I did: Discovery Workshop - to understand their ideal customer profile, goals and metrics for success Data analysis & review- Reviewed their landing page performance, analysing conversion rates, average time spent on the site, bounce rates, and user engagement metrics, such as click-through rates 400 point CRO audit - I audited their landing page functionality using my proprietary 400 point audit and benchmarked against the 10 Neilson Norman Usability Heuristics (the industry gold standard for usability and conversion on the best performing websites that have ever existed) Live customer behaviour review - I reviewed live customer behaviour to understand where the sticking points were on the website Prioritisation Matrix - I worked with the client to explain what’s working, what’s not, and what’s missing and prioritised these updates to their UX + UI this against their business goals Site optimisation - UX/UI and Dev, I optimise their website by building out new designs on figma and implementing themSee More

Built growth strategy for mental health startup

Built a growth strategy for leading startup, Syndi, resulting in 10,000+ users. Discovery Workshop: I worked with the team to understand their growth goals, KPIs and budget, plus their customer motivators and barriers Market analysis & review: I deeply researched their market, looking at the growth channels being used by their competitors and their metrics Growth strategy & report presentation: I built a 5 page growth strategy & report delivered with insight on precise Cost of Customer Acquisition (CAC), Return on Ad Spend (ROAS), & Return on investment (ROI) metrics for each growth channel and ideal customer profile Optimisation, Testing, Learning, Scaling: Once set up we tested, test again, iterated and learnt which parts of the site were performing best and converting the target customer, before scalingSee More

Increased conversion rate from 0.5% > 3%

Increased an e-commerce startups conversion rate by 2.5% What I did: Discovery Workshop - to understand their ideal customer profile, goals and metrics for success Data analysis & review- Reviewed their website performance, analysing conversion rates, average time spent on the site, bounce rates, and user engagement metrics, such as click-through rates 400 point CRO audit - I audited their site functionality using my proprietary 400 point audit and benchmarked against the 10 Neilson Norman Usability Heuristics (the industry gold standard for usability and conversion on the best performing websites that have ever existed) Live customer behaviour review - I reviewed live customer behaviour to understand where the sticking points were on the website Prioritisation Matrix - I worked with the client to explain what’s working, what’s not, and what’s missing and prioritised these updates to their UX + UI this against their business goals Site optimisation - UX/UI and Dev, I optimise their website by building out new designs on figma and implementing themSee More

Growth Strategy + CRO website build

Built a growth strategy & conversion rate optimised website for leading new tech startup, Sondr, resulting in 4000+ users at launch Discovery Workshop: I worked with the team to understand their growth goals, KPIs and budget, plus their customer motivators and barriers Market analysis & review: I deeply researched their market, looking at the growth channels being used by their competitors and their metrics Growth strategy & report presentation I built a 5 page growth strategy & report delivered with insight on precise Cost of Customer Acquisition (CAC), Return on Ad Spend (ROAS), & Return on investment (ROI) metrics for each growth channel and ideal customer profile Website Build Once we agree on the growth strategy I built the website, optimised for high conversion rates Optimisation, Testing, Learning, Scaling Once set up we tested, test again, iterated and learnt which parts of the site were performing best and converting the target customer, before scalingSee More

Work History

Founder

Let's Fearlessly GrowPurpose driven startups and scale-ups come to us to get to the moon. We help them to optimise each part of their growth rocket to ensure they scale the fastest and win the customers in their market. Working with leading startups from YCombinator, GoogleForStartups, Plug & Play + more.

Growth Marketing

Google for StartupsJul 2019 - Jul 2020 • 1 yr 1 moBuilding growth strategies, running ads, optimising landing pages to increase conversion rates

Growth Marketing

Founders Factory Accelerator May 2021 - May 2022 • 1 yr 1 moBuild growth strategies with leading funded startups in one of Londons top accelerators

Paid Social Exec

McCann EricksonAug 2016 - Aug 2016 • 1 moBuilding Paid Social Strategies and campaigns at leading advertising agency, McCann Erickson

Education

University of York

Bachelor's Degree, Business Management

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