Abhishek Khetwal

I’m a digital marketing & growth strategist with 4+ years of experience helping YC-backed startup scale through full-funnel marketing strategies - across paid, organic, and product-led growth. I take a hands-on, data-driven approach to growth and love turning user insights into scalable, compounding results.

Projects

5x Increase in Lead Acquisition for online Webinar – Full Funnel Campaign Execution

I spearheaded the end-to-end growth strategy for a high-converting online workshop targeting UK & US audiences. The campaign centered around this landing page and leveraged a multi-touch funnel to maximize registrations, show-up rate, and follow-up conversions. Key achievements: 📢 Ran Meta Ads to acquire high-intent leads at CPA under £4.50. 🧲 Optimized the landing page for conversions using A/B tested headlines, trust signals, and urgency-driven CTAs. 📆 Managed the entire live webinar funnel — from registration to live attendance, content coordination, and engagement. 📬 Built an automated lead nurturing sequence using drip campaigns and personalized follow-ups, improving post-event conversions by 40%. 🧪 Analyzed webinar funnel performance using UTM tracking, Google Analytics, and CRM insights to fine-tune future campaigns.See More

Face Yoga Landing Page CRO – 2.5x Boost in Conversions via A/B Testing

I led the strategy, design optimization, and copy experimentation for the Face Yoga program landing page at Nirva — a wellness brand focused on natural healing. Key achievements: 🧪 Ran structured A/B tests on headline copy, CTA placement, testimonials, and image/video assets, leading to a 2.5x increase in sign-up conversion rate. 💻 Redesigned the page layout using persuasive UX patterns (F-shaped layout, scroll triggers, sticky CTAs). ✍️ Crafted SEO-rich copy targeting keywords like face yoga for glowing skin, natural facelift, and anti-aging exercises to improve search visibility. 🔍 Used Hotjar and Google Optimize to track scroll depth, clicks, and heatmaps — directly informing test hypotheses. 📈 Integrated conversion tracking with Google Analytics and Mixpanel to monitor cohort behavior and optimize further.See More

Hit 10K Downloads Without Ads – App growth strategies

Authored a high-performing ASO guide on Growthlity that helps indie developers and app marketers set up their apps for long-term visibility and downloads. The blog dives deep into core ASO principles and real-world strategies, including: 🔍 Choosing a high-demand niche, not just broad categories. 🧠 Optimizing title, subtitle & keyword fields for max algorithmic impact. 🚀 Launch traction strategies to boost early rankings. 🌍 Leveraging localization to expand into new geographies. 📲 Maintaining high retention and ratings for sustainable growth. 📈 Emphasizing continuous testing—because ASO is never one-and-done. This piece ranks well for long-tail keywords like how to do iOS ASO, app store optimization tutorial, and basic ASO checklist — and continues to attract organic traffic from growth-focused founders.See More

Launched & Scaled Breathwork App for Lung Health

Pulmo is a wellness app designed to help users improve lung capacity and respiratory health through guided breathwork and mindfulness sessions. As the founder and growth marketer, I led the entire go-to-market and growth strategy, from product positioning to user acquisition. Key achievements: 🚀 Launched Pulmo across Android and iOS, driving 2k+ installs organically within the first week. 📈 Developed an ASO strategy that ranked the app in top positions for keywords like lung exercise app, breathwork, and improve breathing. 🧪 Built retention loops using in-app reminders, onboarding personalization, and habit-building push campaigns — improving Day 7 retention by 40%. 📊 Implemented Firebase + Mixpanel to track cohort behavior and optimize onboarding flows. 🔸 Buildspace Launch Day Video - https://www.linkedin.com/posts/abhisheksinghkhetwal_we-just-launched-pulmo-an-app-to-boost-activity-7224485218240380929-Vzha 🔸 AppStore Link - https://apps.apple.com/us/app/pulmo-improve-lung-health/id6511192725 🔸Google Play Store - https://play.google.com/store/apps/details?id=com.pulmoSee More

High-Converting Landing Page Framework - CRO Growth Marketing Tactics

Wrote an in-depth playbook on Growthlity that breaks down everything you need to create a landing page that actually converts. The guide covers the full stack of CRO tactics, design principles, persuasive copywriting frameworks, and growth hacks used by top-performing landing pages. Inside the blog, I share: 🎯 How to define the right KPI for your page — not just traffic, but business outcomes. ✍️ How to write copy using the AIDA framework, in a tone that resonates with your audience. 🎨 UI/UX tactics like sticky CTAs, optimized form design, load speed hacks, and mobile responsiveness. 🧠 Behavioral triggers: urgency, incentives, social proof, and user psychology for better engagement. 📈 Advanced tactics to improve submission rate — like pre-filled forms using URL parameters and IP detection. 🔬 How to run landing page experiments using a hypothesis-led testing framework, RICE prioritization, and heatmap tools. This guide ranks for terms like high-converting landing page tips, CRO landing page best practices, and how to increase form submissions — and serves as a reference for growth teams and founders building lead-gen pages.See More

Scaled Organic Traffic 3x for BikeSquadron – Bike Reviews Blog

BikeSquadron is a niche content platform focused on bike reviews, news, and launches. I led the end-to-end digital growth strategy — including SEO, content marketing, and audience retention — to grow the blog from scratch. Key achievements: 📈 Grew monthly organic traffic by 300% within 6 months through targeted keyword clustering and technical SEO improvements. ✍️ Created a scalable content strategy based on bike launches, long-tail keywords, and affiliate opportunities. 🔧 Optimized site speed and Core Web Vitals, resulting in improved rankings and reduced bounce rates. 🤝 Built affiliate monetization partnerships with bike gear and accessory brands.See More

Work History

Digital Marketing Strategist

Freelance ContractFreelancerWorking as a freelance Digital Marketing & Growth Consultant, with amazing solo founders and early-stage startups across the globe 🌍 About me - https://growthlity.com/about

Digital Marketing Lead

Nirva Health (YC W21)Full-time EmployeeDec 2021 - Nov 2024 • 3 yrsLed GTM strategy for US & UK launch, driving early adoption by identifying ideal customer profiles, market gap & acquisition channels. Led a 5-member team across marketing, content, and design to execute growth campaigns. Generated 2K+ downloads and $10K+ in app purchase within the first week through a focused App Store launch strategy. Increased free-to-paid trial conversions by 15% through onboarding and paywall experiments. Boosted app downloads by 40% through ASO initiatives on Google Play and the App Store by doing keyword optimization, localization, in-app events, and A/B testing of screenshots. Managed a $60K/month ad budget across Google and Meta, achieving a 7x ROAS and reducing CPA by 20% through continuous creative testing and sales-funnel optimization. Scaled website traffic from 0 to 12K/month in 7 months through content strategy & SEO best practices, bringing in additional $6K in MRR. Conducted CRO experiments on landing pages through content audits, A/B testing of CTAs and design elements, resulting in a 60% increase in signup conversion rate. Launched a viral referral and giveaway campaign for online workshops, resulting in over 4K leads generated in a single day.

Digital Marketing Strategist

PrescribeFull-time EmployeeAug 2020 - Nov 2021 • 1 yr 4 mosExecuted targeted LinkedIn Ads to acquire B2B clients, contributing to 80% of sales qualified leads and driving early enterprise pipeline growth. Built and launched a viral WhatsApp skin assessment chatbot for a dermatology clinic, generating 5K+ inbound inquiries in 7 days. Conducted CRO experiments across onboarding and pricing flows, increasing trial-to-paid conversion rate by 60%. Built targeted email drip campaigns for churn-risk users, reducing churn rate by 30% through timely touchpoints and personalized messaging.

Digital Marketing

STEP from The Hindu GroupInternMay 2019 - Aug 2019 • 4 mosWorked on in-app marketing automation using Gamooga (Marketing automation tool) to improve user engagement. Worked on email marketing and increased open rates by 40% through segmented, interest-based weekly newsletters.

Education

Google Play Academy

Google Play Store Listing Certification , Mobile Marketing, App Growth Marketing, Google Play

Madras University

Bachelor of Commerce - BCom (Honours), Financial Accounting, Business Management and Marketing2017 - 2020

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