Top Talent like Jacqueline are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Jacqueline Sales

PR and Communications Specialist
Social Media Marketing Specialist
Content Marketing Manager
Denver, CO, US
Later
Google Analytics
LinkedIn Ads
Canva
Hootsuite
Slack
Cision
Asana
Microsoft Office
Sprout Social
Available for hire fromNegotiable
Contracts
Jacqueline Sales | Award-Winning PR and Social Media Specialist
PR should be more direct. I skip the jargon and build narratives people actually want to read. I don’t believe in earned media for vanity metrics. I believe it should do something—drive traffic, close deals, spark conversations with key stakeholders or shift public perception. As a 2023 Ragan & PR Daily Rising Star, that’s what I’ve done across B2B tech, in industries including HR, healthcare, supply chain, and financial services. With 7+ years of experience across global campaigns at SoftServe and Next PR, I’ve led and supported programs that drive real business results.

Projects

2023 Communicator of the Year

Recognized as a Rising Star in PR for achievements across B2B tech, HR, healthcare, and financial services.

Annual Leadership Survey | Media Relations | PR Campaign

TLDR; For over 20 years, DDI has conducted its annual leadership survey – the largest global study on the current and future state of leadership. Next PR amplified media coverage around the survey, elevated DDI company leaders as industry experts and positioned the company as the definitive source for timely leadership statistics. THE CHALLENGE DDI, a global company that develops leaders at all levels and produces some of the world’s top research on leadership, partnered with Next PR to generate buzz for the launch of its 2023 Global Leadership Forecast report series. With so much noise in the workplace research space, Next PR needed to elevate the DDI brand and share its impactful industry insights. HOW WE GOT THERE Next PR and DDI worked together to refine the reports’ contents, with Next PR guiding the client to ensure the highlighted insights were clear, digestible and concise. To maximize survey readership, Next PR advised DDI to publish the reports as ungated resources, enabling any visitor who clicked on a report link to access the survey results. For the launch media strategy, Next PR conducted extensive research to identify relevant HR and business reporters based on prior coverage and the team’s strong media relationships in the HR space. Next PR also collaborated with DDI’s social media team, researching target reporters’ Twitter handles for DDI to follow and engage with prior to the report launch. Ahead of each report launch, the Next PR team worked under embargo to pitch the story and maximize coverage on launch day. Outreach to top-tier/national targets began two weeks prior to eachSee More

FDA News Rapid Response | Media Relations | PR Campaign

TLDR: A top global hearing care provider came to Next PR when a new FDA proposal was introduced that was set to upend the hearing care industry. THE CHALLENGE The provider of medical-grade hearing devices lacked U.S. brand awareness and needed to be positioned at the forefront of conversations as the FDA introduced a proposal on over-the-counter hearing aids. The company wanted to demonstrate its expertise in hearing technologies, as well as provide insights on navigating this shift for both hearing-aid users and the industry as a whole. HOW WE GOT THERE The Next PR team capitalized on trending news around the FDA’s proposal by developing and implementing an aggressive rapid-response campaign. Leveraging the perspective of the company’s leading audiologist, Next PR offered the specialist to speak on the potential benefits and pitfalls of the new proposal and how it will impact the future of hearing care and the hearing aid industry. THE RESULTS Next PR positioned the company as an industry leader in hearing care and hearing technologies, securing four tier-one interviews that highlighted the client’s expertise, credibility and unique insights on the FDA’s proposal. As the company’s brand awareness grew, Next PR managed additional inbound requests from leading media looking for comments. Media placements included interviews with CBS, NBC and HealthDay and resulted in over 117,000 estimated coverage views and 1,800 social media shares.See More

Corporate Profile Building | Crypto Company | Social Media Campaign

TLDR; FalconX, a digital assets and cryptocurrency platform for institutional investors, was eager to elevate its company profile through a strategic corporate social media strategy. THE CHALLENGE FalconX’s corporate Twitter and LinkedIn accounts were underutilized. Content was limited to company announcements, messaging was inconsistent and target audiences weren’t engaging. As a result, follower count and company credibility were stale. Next PR stepped in to organize the brand’s channels and build a social strategy. HOW WE GOT THERE An audit of FalconX’s social media accounts led to the discovery of what was working, what was not and recommendations for improvement. Next PR also conducted an in-depth competitor analysis to understand what kind of messaging, imagery, style and assets other companies in the crypto space were using. The Next PR team created a playbook to reach the company’s aggressive social KPIs – adding FalconX’s social media handles to all marketing materials, leveraging company employees to share content, A/B testing LinkedIn ad messaging and creating a strategic timeline for a steady posting cadence. The team began drafting posts highlighting FalconX’s expertise in institutional trading and cryptocurrency, sourcing third-party articles around industry trends, using branded and compelling imagery to engage audiences and sharing tips to educate financial leaders on institutional trading. See More

Work History

S

Global Public Relations Specialist

SoftServeReported to and assisted the Global Public Relations Manager in building internal PR education and resources while driving external brand awareness, credibility, and thought leadership. Supported, developed, and/or edited written materials such as media pitches, press releases, news commentary, social media copy, speaking and award submissions, bylined articles, or meeting notes as needed. Helped develop recurring or event-driven coverage reports. Assisted the coordination of global campaigns across various regions, including North America, EMEA, Latin America, and APAC. Supported marketing leadership with communication materials and daily PR activities, including building and maintaining up-to-date media lists, drafting creative media pitches, producing briefing materials to prepare spokespeople for media interviews, monitoring news trends, market and industry impacts, and opportunities for proactive and reactive PR, tracking and amplifying media coverage through internal and external channels, handling PR requests as needed through a designated project management system.
N

Account Executive, Next PR

Next PROct 2022 - Jul 2024 • 1 yr 10 mosDrove client media programs with research and targeted media outreach; managed client communications, drafted pitches, notes, proposals, and presentations, and supported coverage reporting and relationship-building with publications and vertical outlets.
N

Assistant Coordinator, Next PR

Next PRJan 2022 - Oct 2022 • 10 mosDeveloped vertical media strategies positioning a hearing aid company as a national leader in 90 unique publications targeting key customer segments.
N

Senior Account Executive, Account Executive, Assistant Coordinator, Public Relations Assistant

Next PRJun 2021 - May 2025 • 4 yrsAs a Senior Account Executive, Account Executive, Assistant Coordinator, and Public Relations Assistant, contributed to client media programs with research and identifying key media targets by closely tracking coverage, industry trends, and breaking news that could be leveraged to generate high-quality coverage. Responsible for client-facing documents such as notes, briefings, proposals, and presentations, ensuring all deadlines were met and appropriate opportunities were pursued. Initiated outreach to develop relationships with targeted publications and vertical outlets. Drafted proactive pitches to secure coverage for clients. Contributed to brainstorming, idea generation, and research for client programs.

Education

Arizona State University

Bachelor of Arts, Mass Communication and Media StudiesJun 2021

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Jacqueline Sales | Award-Winning PR and Social Media Specialist
PR should be more direct. I skip the jargon and build narratives people actually want to read. I don’t believe in earned media for vanity metrics. I believe it should do something—drive traffic, close deals, spark conversations with key stakeholders or shift public perception. As a 2023 Ragan & PR Daily Rising Star, that’s what I’ve done across B2B tech, in industries including HR, healthcare, supply chain, and financial services. With 7+ years of experience across global campaigns at SoftServe and Next PR, I’ve led and supported programs that drive real business results.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Jacqueline are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Jacqueline Sales

PR and Communications Specialist
Social Media Marketing Specialist
Content Marketing Manager
Denver, CO, US
Later
Google Analytics
LinkedIn Ads
Canva
Hootsuite
Slack
Cision
Asana
Microsoft Office
Sprout Social
Available for hire fromNegotiable
Contracts

Projects

2023 Communicator of the Year

Recognized as a Rising Star in PR for achievements across B2B tech, HR, healthcare, and financial services.

Annual Leadership Survey | Media Relations | PR Campaign

TLDR; For over 20 years, DDI has conducted its annual leadership survey – the largest global study on the current and future state of leadership. Next PR amplified media coverage around the survey, elevated DDI company leaders as industry experts and positioned the company as the definitive source for timely leadership statistics. THE CHALLENGE DDI, a global company that develops leaders at all levels and produces some of the world’s top research on leadership, partnered with Next PR to generate buzz for the launch of its 2023 Global Leadership Forecast report series. With so much noise in the workplace research space, Next PR needed to elevate the DDI brand and share its impactful industry insights. HOW WE GOT THERE Next PR and DDI worked together to refine the reports’ contents, with Next PR guiding the client to ensure the highlighted insights were clear, digestible and concise. To maximize survey readership, Next PR advised DDI to publish the reports as ungated resources, enabling any visitor who clicked on a report link to access the survey results. For the launch media strategy, Next PR conducted extensive research to identify relevant HR and business reporters based on prior coverage and the team’s strong media relationships in the HR space. Next PR also collaborated with DDI’s social media team, researching target reporters’ Twitter handles for DDI to follow and engage with prior to the report launch. Ahead of each report launch, the Next PR team worked under embargo to pitch the story and maximize coverage on launch day. Outreach to top-tier/national targets began two weeks prior to each

FDA News Rapid Response | Media Relations | PR Campaign

TLDR: A top global hearing care provider came to Next PR when a new FDA proposal was introduced that was set to upend the hearing care industry. THE CHALLENGE The provider of medical-grade hearing devices lacked U.S. brand awareness and needed to be positioned at the forefront of conversations as the FDA introduced a proposal on over-the-counter hearing aids. The company wanted to demonstrate its expertise in hearing technologies, as well as provide insights on navigating this shift for both hearing-aid users and the industry as a whole. HOW WE GOT THERE The Next PR team capitalized on trending news around the FDA’s proposal by developing and implementing an aggressive rapid-response campaign. Leveraging the perspective of the company’s leading audiologist, Next PR offered the specialist to speak on the potential benefits and pitfalls of the new proposal and how it will impact the future of hearing care and the hearing aid industry. THE RESULTS Next PR positioned the company as an industry leader in hearing care and hearing technologies, securing four tier-one interviews that highlighted the client’s expertise, credibility and unique insights on the FDA’s proposal. As the company’s brand awareness grew, Next PR managed additional inbound requests from leading media looking for comments. Media placements included interviews with CBS, NBC and HealthDay and resulted in over 117,000 estimated coverage views and 1,800 social media shares.

Corporate Profile Building | Crypto Company | Social Media Campaign

TLDR; FalconX, a digital assets and cryptocurrency platform for institutional investors, was eager to elevate its company profile through a strategic corporate social media strategy. THE CHALLENGE FalconX’s corporate Twitter and LinkedIn accounts were underutilized. Content was limited to company announcements, messaging was inconsistent and target audiences weren’t engaging. As a result, follower count and company credibility were stale. Next PR stepped in to organize the brand’s channels and build a social strategy. HOW WE GOT THERE An audit of FalconX’s social media accounts led to the discovery of what was working, what was not and recommendations for improvement. Next PR also conducted an in-depth competitor analysis to understand what kind of messaging, imagery, style and assets other companies in the crypto space were using. The Next PR team created a playbook to reach the company’s aggressive social KPIs – adding FalconX’s social media handles to all marketing materials, leveraging company employees to share content, A/B testing LinkedIn ad messaging and creating a strategic timeline for a steady posting cadence. The team began drafting posts highlighting FalconX’s expertise in institutional trading and cryptocurrency, sourcing third-party articles around industry trends, using branded and compelling imagery to engage audiences and sharing tips to educate financial leaders on institutional trading.

Work History

S

Global Public Relations Specialist

SoftServeReported to and assisted the Global Public Relations Manager in building internal PR education and resources while driving external brand awareness, credibility, and thought leadership. Supported, developed, and/or edited written materials such as media pitches, press releases, news commentary, social media copy, speaking and award submissions, bylined articles, or meeting notes as needed. Helped develop recurring or event-driven coverage reports. Assisted the coordination of global campaigns across various regions, including North America, EMEA, Latin America, and APAC. Supported marketing leadership with communication materials and daily PR activities, including building and maintaining up-to-date media lists, drafting creative media pitches, producing briefing materials to prepare spokespeople for media interviews, monitoring news trends, market and industry impacts, and opportunities for proactive and reactive PR, tracking and amplifying media coverage through internal and external channels, handling PR requests as needed through a designated project management system.
N

Account Executive, Next PR

Next PROct 2022 - Jul 2024 • 1 yr 10 mosDrove client media programs with research and targeted media outreach; managed client communications, drafted pitches, notes, proposals, and presentations, and supported coverage reporting and relationship-building with publications and vertical outlets.
N

Assistant Coordinator, Next PR

Next PRJan 2022 - Oct 2022 • 10 mosDeveloped vertical media strategies positioning a hearing aid company as a national leader in 90 unique publications targeting key customer segments.
N

Senior Account Executive, Account Executive, Assistant Coordinator, Public Relations Assistant

Next PRJun 2021 - May 2025 • 4 yrsAs a Senior Account Executive, Account Executive, Assistant Coordinator, and Public Relations Assistant, contributed to client media programs with research and identifying key media targets by closely tracking coverage, industry trends, and breaking news that could be leveraged to generate high-quality coverage. Responsible for client-facing documents such as notes, briefings, proposals, and presentations, ensuring all deadlines were met and appropriate opportunities were pursued. Initiated outreach to develop relationships with targeted publications and vertical outlets. Drafted proactive pitches to secure coverage for clients. Contributed to brainstorming, idea generation, and research for client programs.

Education

Arizona State University

Bachelor of Arts, Mass Communication and Media StudiesJun 2021

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.