Jasmine Wilson

Growth Marketing Manager • Durham, NC, US

Top Earner

Content Strategy

Data Analysis

Growth Marketing

Available for hire fromNegotiable

Product Marketer

Product Marketing Associate with 4+ years of experience specializing in brand development and campaign management. Recognized as a trusted resource for senior leadership, owning various projects across cross functional teams, quickly adapting to new environments. Proficient in leveraging a Gen-Z brand identity to consistently achieve high MoM growth.

Projects

Growing a Gen-Z Newsletter From Scratch: Case Study

Sidepiece was launched in June 2023 as a media asset and core GTM tactic for an early-stage fintech company, Boost. It’s taken off a life of its own as one of very few newsletters addressing the financial and career landscape for young, creative multi-hyphenates and next generation workers. Crafting aesthetically pleasing content that resonates with Boost’s target audience, coupled with a strategic marketing approach geared towards rapid and sustainable growth, is my main mission. Within my realm of responsibilities at Sidepiece, I curate and optimize all landing pages, oversee our referral programs, design and manage paid ad campaigns, and create engaging organic content. Through these efforts, we successfully garnered a dedicated subscriber base of over 30,000 individuals within the initial 5 months of operation.See More

Social Media Content Creation

During my time at Sidepiece and Boost, I created and managed the content alongside another content creator to grow the account to over 19,000 followers.See More

Work History

HR Operations Specialist

WolfspeedSupports multiple HR functions, including benefits, leaves, payroll and timekeeping, compensation, talent acquisition, employee communications, talent management, and reporting. Manages HRIS transactions in Workday, ensuring accuracy and compliance. Manages high level volumes of 150+ monthly cases in ServiceNow, providing strategic employee support. Partners with business leaders to streamline HR processes and improve employee engagement.

Global Onboarding HR Solution Specialist

WolfspeedMay 2024 - Dec 2024 • 8 mosOnboarded an average of 30 hires each week, processing background checks and I-9 documentation. Managed work authorization for foreign visa workers, ensuring compliance with U.S. immigration updates. Created a background check framework for Northern Ireland hires. Conducted local and global orientations, ensuring payroll and legal compliance for ROW teams. Supported reduction in force operations, ensuring accurate payroll updates for terminated employees. Designed comprehensive onboarding guides, enhancing training efficiency for new hires.

Product Marketing Associate

Sidepiece▪ Developed the company’s brand identity by integrating their vision with a contemporary Gen Z aesthetic ▪ Created comprehensive guidelines for creative assets, target demographics, and content strategy ▪ Established the company's marketing framework, leading implementation of referral programs, partnership protocols, and guidelines for sponsorship arrangements ▪ Increased awareness and engagement of the newsletter through end-to-end execution of multi-channel campaigns, both organic and paid strategies, driving an average MoM growth rate of 103.2 % ▪ Optimized ad campaign performance based on marketing goals and data insights, achieving a competitive average CPA of $2.36 for personal finance newsletters ▪ Improved conversion rates by ~35% through strategic alterations to messaging and positioning across landing pages ▪ Owned performance tracking and data measurement of all acquisition channels, helping budget maintenance

Marketing Associate

BoostMay 2021 - May 2023 • 2 yrs 1 mo▪ Co-designed the app's GTM (Go-to-Market) strategy, closely collaborating with cross-functional teams in engineering, design, and third-party agencies to ensure seamless alignment with future product release cycles. ▪ Conducted in-depth qualitative and quantitative market and user research studies, yielding valuable insights into product features, UX, GTM user personas, and enhanced brand recognition through strategic messaging, visual identity, and positioning refinements ▪ Maintained up-to-date marketing documentation and presentations for internal departments ▪ Researched and selected influencers in alignment with the brand mission, overseeing end-to-end influencer collaboration processes including offer management, contract negotiations, timelines, and content submissions ▪ Hired and assigned intern responsibilities and deadlines

Content Creator

Violet CalendarNov 2021 - Apr 2022 • 6 mos Filmed and edited content for Tiktok and Instagram Reels while ensuring engagement is consistent and rising Strategized new ways to reach a new target market by shifting our content language and hashtags

Influencer Marketing Manager

WeaveAug 2021 - Nov 2021 • 4 mos▪ Managed multiple brand ambassador programs, notably for Walmart brands, employing comprehensive research to identify micro and macro influencers who best aligned with brand objectives

Design Intern

Leap FundJun 2021 - Sep 2021 • 3 mosRebranded the current website with a new style guide. Created new assets to fit the new mood and style of the company. Designed new illustrations to visualize complicated subject matter and make it more digestible to the public. Rebranded existing assets such as presentation decks, one pagers, and business cards.

Graphic Designer and Video Editor Freelancer

SOAR MinistriesJan 2021 - Apr 2021 • 4 mosDesigned the logo and business card for the Church Ministry with Adobe Illustrator. Edited sermon videos with Adobe Premiere Pro for proper uploading.

Marketing Support Specialist

Spartan BrandingMay 2019 - Apr 2021 • 1 yr 11 mosGraphic Design Created and edited graphics, brochures, and lead generators for internal and clientele projects using Adobe Creative Suites Manipulated imagery using Adobe Photoshop Website Design and Development Built wireframes using Adobe XD Assisted in website design and development using WordPress Social Media Management Managed social media sites including Facebook, Twitter, Instagram, and LinkedIn for multiple clients by engaging with their target audience and scheduling various content Created social media marketing strategies for B2B and B2C clientele Scheduled quarterly content through Sprout Social Copywrote post captions while finding trending hashtags to support engagement Branding Utilized the StoryBrand framework to provide clear brand messaging for clients

Media Chair

Filipino American Student AssociationAug 2017 - May 2018 • 9 mosProvided and created original graphics based on specific needs for a diverse organization Updated social media accounts (Facebook, Instagram, Twitter) weekly to coincide with current and future events Managed campus and community events through flyers and social media using Adobe Photoshop and InDesign Communicated with events chairs and other team members to convey their vision

Reviews

Exceeds ExpectationsRecommended by clients 2 times.

Top EarnerHas earned $10k+ on Pangea.

Jasmine has received Kudos for:

Independence (1)

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Education

University of North Carolina At Greensboro

Bachelor's Degree, International BusinessSep 2017 - May 2021

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Product Marketer

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