Top talent is on Pangea
You are viewing Jasmine's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Jasmine Wilson
Growth Marketing Manager • Durham, NC, US
Top Earner
Content Strategy
Data Analysis
Growth Marketing
Product Marketer
Product Marketing Associate with 4+ years of experience specializing in brand development and campaign management. Recognized as a trusted resource for senior leadership, owning various projects across cross functional teams, quickly adapting to new environments. Proficient in leveraging a Gen-Z brand identity to consistently achieve high MoM growth.
Projects
Growing a Gen-Z Newsletter From Scratch: Case Study
Sidepiece was launched in June 2023 as a media asset and core GTM tactic for an early-stage fintech company, Boost. It’s taken off a life of its own as one of very few newsletters addressing the financial and career landscape for young, creative multi-hyphenates and next generation workers. Crafting aesthetically pleasing content that resonates with Boost’s target audience, coupled with a strategic marketing approach geared towards rapid and sustainable growth, is my main mission. Within my realm of responsibilities at Sidepiece, I curate and optimize all landing pages, oversee our referral programs, design and manage paid ad campaigns, and create engaging organic content. Through these efforts, we successfully garnered a dedicated subscriber base of over 30,000 individuals within the initial 5 months of operation.See MoreLeap Fund Website UI Design
Leap Fund works to create products that empower optimism, financial and career growth, future planning, and security for working families that need it most. I worked with them to update their website nad additional branding assets with their new branding and style guide. See MoreLeap Fund Calculator UI Design
I was tasked to update the branding and improve the design of Leap Fund’s calculator that predicts if a person receiving public benefits will hit a benefits cliff, and when they can expect to clear that cliff. The current calculator did not match their new branding, nor did it satisfy the needs of current users. See MoreWork History
S
Product Marketing Associate
SidepieceMay 2023 - Present • 1 yr 5 mos▪ Developed the company’s brand identity by integrating their vision with a contemporary Gen Z aesthetic ▪ Created comprehensive guidelines for creative assets, target demographics, and content strategy ▪ Established the company's marketing framework, leading implementation of referral programs, partnership protocols, and guidelines for sponsorship arrangements ▪ Increased awareness and engagement of the newsletter through end-to-end execution of multi-channel campaigns, both organic and paid strategies, driving an average MoM growth rate of 103.2 % ▪ Optimized ad campaign performance based on marketing goals and data insights, achieving a competitive average CPA of $2.36 for personal finance newsletters ▪ Improved conversion rates by ~35% through strategic alterations to messaging and positioning across landing pages ▪ Owned performance tracking and data measurement of all acquisition channels, helping budget maintenanceB
Marketing Associate
BoostMay 2021 - May 2023 • 2 yrs 1 mo▪ Co-designed the app's GTM (Go-to-Market) strategy, closely collaborating with cross-functional teams in engineering, design, and third-party agencies to ensure seamless alignment with future product release cycles. ▪ Conducted in-depth qualitative and quantitative market and user research studies, yielding valuable insights into product features, UX, GTM user personas, and enhanced brand recognition through strategic messaging, visual identity, and positioning refinements ▪ Maintained up-to-date marketing documentation and presentations for internal departments ▪ Researched and selected influencers in alignment with the brand mission, overseeing end-to-end influencer collaboration processes including offer management, contract negotiations, timelines, and content submissions ▪ Hired and assigned intern responsibilities and deadlinesV
Content Creator
Violet CalendarNov 2021 - Apr 2022 • 6 mos Filmed and edited content for Tiktok and Instagram Reels while ensuring engagement is consistent and rising Strategized new ways to reach a new target market by shifting our content language and hashtagsW
Influencer Marketing Manager
WeaveAug 2021 - Nov 2021 • 4 mos▪ Managed multiple brand ambassador programs, notably for Walmart brands, employing comprehensive research to identify micro and macro influencers who best aligned with brand objectivesL
Design Intern
Leap FundJun 2021 - Sep 2021 • 3 mosRebranded the current website with a new style guide. Created new assets to fit the new mood and style of the company. Designed new illustrations to visualize complicated subject matter and make it more digestible to the public. Rebranded existing assets such as presentation decks, one pagers, and business cards.S
Graphic Designer and Video Editor Freelancer
SOAR MinistriesJan 2021 - Apr 2021 • 4 mosDesigned the logo and business card for the Church Ministry with Adobe Illustrator. Edited sermon videos with Adobe Premiere Pro for proper uploading.S
Marketing Support Specialist
Spartan BrandingMay 2019 - Apr 2021 • 1 yr 11 mosGraphic Design Created and edited graphics, brochures, and lead generators for internal and clientele projects using Adobe Creative Suites Manipulated imagery using Adobe Photoshop Website Design and Development Built wireframes using Adobe XD Assisted in website design and development using WordPress Social Media Management Managed social media sites including Facebook, Twitter, Instagram, and LinkedIn for multiple clients by engaging with their target audience and scheduling various content Created social media marketing strategies for B2B and B2C clientele Scheduled quarterly content through Sprout Social Copywrote post captions while finding trending hashtags to support engagement Branding Utilized the StoryBrand framework to provide clear brand messaging for clientsF
Media Chair
Filipino American Student AssociationAug 2017 - May 2018 • 9 mosProvided and created original graphics based on specific needs for a diverse organization Updated social media accounts (Facebook, Instagram, Twitter) weekly to coincide with current and future events Managed campus and community events through flyers and social media using Adobe Photoshop and InDesign Communicated with events chairs and other team members to convey their visionReviews
Exceeds ExpectationsRecommended by clients 2 times.
Top EarnerHas earned $10k+ on Pangea.
Independence (1)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Education
University of North Carolina At Greensboro
Bachelor's Degree, International BusinessSep 2017 - May 2021How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Product Marketer
Product Marketing Associate with 4+ years of experience specializing in brand development and campaign management. Recognized as a trusted resource for senior leadership, owning various projects across cross functional teams, quickly adapting to new environments. Proficient in leveraging a Gen-Z brand identity to consistently achieve high MoM growth.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top talent is on Pangea
You are viewing Jasmine's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.Jasmine Wilson
Growth Marketing Manager • Durham, NC, US
Top Earner
Content Strategy
Data Analysis
Growth Marketing
Projects
Growing a Gen-Z Newsletter From Scratch: Case Study
Sidepiece was launched in June 2023 as a media asset and core GTM tactic for an early-stage fintech company, Boost. It’s taken off a life of its own as one of very few newsletters addressing the financial and career landscape for young, creative multi-hyphenates and next generation workers. Crafting aesthetically pleasing content that resonates with Boost’s target audience, coupled with a strategic marketing approach geared towards rapid and sustainable growth, is my main mission. Within my realm of responsibilities at Sidepiece, I curate and optimize all landing pages, oversee our referral programs, design and manage paid ad campaigns, and create engaging organic content. Through these efforts, we successfully garnered a dedicated subscriber base of over 30,000 individuals within the initial 5 months of operation.Leap Fund Calculator UI Design
I was tasked to update the branding and improve the design of Leap Fund’s calculator that predicts if a person receiving public benefits will hit a benefits cliff, and when they can expect to clear that cliff. The current calculator did not match their new branding, nor did it satisfy the needs of current users.Work History
S
Product Marketing Associate
SidepieceMay 2023 - Present • 1 yr 5 mos▪ Developed the company’s brand identity by integrating their vision with a contemporary Gen Z aesthetic ▪ Created comprehensive guidelines for creative assets, target demographics, and content strategy ▪ Established the company's marketing framework, leading implementation of referral programs, partnership protocols, and guidelines for sponsorship arrangements ▪ Increased awareness and engagement of the newsletter through end-to-end execution of multi-channel campaigns, both organic and paid strategies, driving an average MoM growth rate of 103.2 % ▪ Optimized ad campaign performance based on marketing goals and data insights, achieving a competitive average CPA of $2.36 for personal finance newsletters ▪ Improved conversion rates by ~35% through strategic alterations to messaging and positioning across landing pages ▪ Owned performance tracking and data measurement of all acquisition channels, helping budget maintenanceB
Marketing Associate
BoostMay 2021 - May 2023 • 2 yrs 1 mo▪ Co-designed the app's GTM (Go-to-Market) strategy, closely collaborating with cross-functional teams in engineering, design, and third-party agencies to ensure seamless alignment with future product release cycles. ▪ Conducted in-depth qualitative and quantitative market and user research studies, yielding valuable insights into product features, UX, GTM user personas, and enhanced brand recognition through strategic messaging, visual identity, and positioning refinements ▪ Maintained up-to-date marketing documentation and presentations for internal departments ▪ Researched and selected influencers in alignment with the brand mission, overseeing end-to-end influencer collaboration processes including offer management, contract negotiations, timelines, and content submissions ▪ Hired and assigned intern responsibilities and deadlinesV
Content Creator
Violet CalendarNov 2021 - Apr 2022 • 6 mos Filmed and edited content for Tiktok and Instagram Reels while ensuring engagement is consistent and rising Strategized new ways to reach a new target market by shifting our content language and hashtagsW
Influencer Marketing Manager
WeaveAug 2021 - Nov 2021 • 4 mos▪ Managed multiple brand ambassador programs, notably for Walmart brands, employing comprehensive research to identify micro and macro influencers who best aligned with brand objectivesL
Design Intern
Leap FundJun 2021 - Sep 2021 • 3 mosRebranded the current website with a new style guide. Created new assets to fit the new mood and style of the company. Designed new illustrations to visualize complicated subject matter and make it more digestible to the public. Rebranded existing assets such as presentation decks, one pagers, and business cards.S
Graphic Designer and Video Editor Freelancer
SOAR MinistriesJan 2021 - Apr 2021 • 4 mosDesigned the logo and business card for the Church Ministry with Adobe Illustrator. Edited sermon videos with Adobe Premiere Pro for proper uploading.S
Marketing Support Specialist
Spartan BrandingMay 2019 - Apr 2021 • 1 yr 11 mosGraphic Design Created and edited graphics, brochures, and lead generators for internal and clientele projects using Adobe Creative Suites Manipulated imagery using Adobe Photoshop Website Design and Development Built wireframes using Adobe XD Assisted in website design and development using WordPress Social Media Management Managed social media sites including Facebook, Twitter, Instagram, and LinkedIn for multiple clients by engaging with their target audience and scheduling various content Created social media marketing strategies for B2B and B2C clientele Scheduled quarterly content through Sprout Social Copywrote post captions while finding trending hashtags to support engagement Branding Utilized the StoryBrand framework to provide clear brand messaging for clientsF
Media Chair
Filipino American Student AssociationAug 2017 - May 2018 • 9 mosProvided and created original graphics based on specific needs for a diverse organization Updated social media accounts (Facebook, Instagram, Twitter) weekly to coincide with current and future events Managed campus and community events through flyers and social media using Adobe Photoshop and InDesign Communicated with events chairs and other team members to convey their visionReviews
Exceeds ExpectationsRecommended by clients 2 times.
Top EarnerHas earned $10k+ on Pangea.
Independence (1)
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Education
University of North Carolina At Greensboro
Bachelor's Degree, International BusinessSep 2017 - May 2021How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
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