Samia Uddin

Product Marketing Manager • Email Marketing Specialist • Social Media Marketing Specialist • New York, NY, US

Business Administration

Digital Advertising

Brand Development

Critical Thinking

Paid Ads

Discord

Business Strategy

Growth

Instagram

Mobile Marketing

Business Development

Community Building

Websites

Go-to-market Strategy

Career Advice

Financial Analysis

Blog Writing

CRM

Salesforce

Digital Marketing

Strategic Planning

Competitive Analysis

Prospecting

Communication

Account Management

Email Marketing

Emails

Wordpress

Marketing

Market Research

MailChimp

Available for hire fromNegotiable

Contracts

Full-Time Roles

Marketing Fanatic combining analytical thinking with bold creativity!

Product Marketer with 3+ years of experience. Graduate of Baruch College, Zicklin School of Business where I majored in Marketing and minored in Communications. Knowledgeable in innovative marketing to aid brands in connecting with their desired audience. My work at reputable global companies like Morgan Stanley, Adidas & more, has given me the insight to target, connect, and meet the needs of diverse audiences everywhere. I have supported the launch of new products & features within the software industry through GTM plans, developed sales & marketing assets, & aided in viable product roadmap planning to ensure that products meet user needs and are highly marketable.

Projects

Portfolio

Portfolio including email marketing, marketing content, blogs, ebooks, LP/ website copy, events, & social media marketing examples. See More

Website Building

- Developed and designed website layouts, features, and functionality. - Wrote and edited website content, including text, images, and multimedia. - Ensured website compatibility with different devices and browsers. - Tested website performance, functionality, and user experience. - Troubleshooted technical issues and providing support to users. - Integrated website with third-party tools and services, such as payment gateways or social media platforms. - Managed website hosting, domains, and security. - Ensured website compliance with legal regulations, such as data protection laws or accessibility standards. - Analyzed website metrics and user behavior to inform website design and optimization. - Collaborated with clients and stakeholders to understand their requirements and preferences. - Keeping up-to-date with industry trends and new technologies to enhance website features and functionality.See More

RFP Proposal

Demonstrated understanding of the project requirements and scope for million dollar client. Proposed project approach and methodology, including timelines and milestones. Proposed team composition and qualifications, including relevant experience and expertise. Examples of similar projects or work that demonstrate the proposer's capability to perform the work. Proposed project budget and cost breakdown, including any assumptions and potential risks. Proposed project management and communication plan, including how progress will be reported and how issues will be addressed. Proposed quality assurance plan, including how quality will be monitored and ensured. Proposed approach for addressing potential risks and challenges. Compliance with any legal or regulatory requirements. Proposed warranty and support terms, including how issues will be resolved after the project is completed. References and testimonials from previous clients or customers. Any additional relevant information that may differentiate the proposal from others.See More

Work History

Marketing Manager

Training and Consulting Consortium Aug 2021 - Jun 2022 • 11 mos• Launch, analyze, and adjust highly impactful integrated marketing strategies through email, social media, digital campaigns and events, resulting in a 19% increase in prospect and customer engagement • Spearhead partnerships with 25+ institutions to drive product awareness on a newly launched AI solution • Conduct detailed competitive analysis researching competitors in the B2B financial sector, communicating key findings to C-suite executives for informed decision- making - Update social media, create content, and manage the website according to the organizations portfolio - Manage and plan all events and activations (Webinars, panels, etc.)

Business Information Analyst

Morgan Stanley Jun 2021 - Aug 2021 • 3 mos• Streamline 20+ investment banking transactions through internal and external market intelligence research • Leverage data sources and advanced analytics capabilities to calculate anticipated ROI for global projects • Deliver compelling content on internal platforms to educate 60k+ employees on current financial developments • Effective cross-regional communication with stakeholders to meet deadlines & drive operational efficiency

Business Development Manager/ Digital Marketing Intern

Taktical Digital Marketing Agency Feb 2020 - May 2021 • 1 yr 4 mos- Handle all business administration including providing office support including customer and employee support, keeping well organized files and records of business activity, researching company data and archived reports, keeping computer databases up to date, and controlling calendar administration. - Automate CRM system to acquire and generate leads through outreach, increasing pipeline movement by 21% - Maintain a client database of over 8,000 individuals for marketing and outreach efforts - Ideate, scope, and launch 30+ campaigns through paid social, SEM, SEO, SMS, and email across various industries, managing over $2M in client spend using platforms such as Mailchimp, Google Suite, Zapier, Airtable and more.

Strategy and Business Development Intern

AdidasSep 2019 - Dec 2019 • 4 mos- Roll out new advanced technological solutions through the mobile app to drive efficiency of all Adidas brands - Partner with strategy team to test and launch innovations that increase customer conversion & platform adoption

Associate Product Marketing Manager

Amplify Apr 2022 - May 2023 • 1 yr 2 mos• Conduct comprehensive competitive research for a leading national digital curriculum provider, analyze market trends, and execute targeted campaigns resulting in 4.5% growth in market share • Deliver quarterly sales training sessions and sales enablement material contributing to increase in revenue growth • Facilitate the season launch and execution of an industry leading podcast with over 3M+ downloads globally • Leverage market insights and data driven analysis to identify, evaluate, and deliver pricing recommendations

Associate Product Marketing Manager

WorkWave May 2023 - Present • 1 yr 4 mos• Support the launch of new product features within the field services SaaS industry through go to market tactics including product positioning, messaging, differentiation, pricing, packaging, and demos • Increase active users by 12% and drive adoption initiatives through coordination with the product team in H2 • Create compelling sales and marketing assets including blogs, webinars, website content, videos, thought leadership, infographics and more to strategically communicate the product advantages within the B2B landscape • Equip the sales team with resources, trainings, & frameworks to generate 300+ MQL’s quarterly • Capture and develop case studies and user stories from customers, along with impact metrics and ROI, to support evidence based marketing and story-telling internally and externally • Cross-collaboration amongst product, engineering, implementation, legal, and finance teams to streamline product releases and enhance operational efficiency

Education

CUNY Baruch College

Bachelor's Degree, Marketing Sep 2017 - May 2021

Brooklyn Technical HS

High School, Business Sep 2014 - Jun 2017

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