Jazmine Alexander

I’m Jazmine Alexander, a creative strategist and project manager passionate about helping founders and organizations bring ideas to life through intentional design, smart systems, and human-centered strategy. With over 4 years of cross-industry experience, I’ve led visual campaigns, managed creative teams, and guided early-stage branding for clients in education, wellness, fashion, and the public sector. I specialize in turning abstract concepts into clear, aligned strategies that support long-term brand growth. Whether it’s rethinking a community initiative, launching a new product, or aligning a brand’s identity with its mission, I thrive in the space where vision meets structure.

Projects

Sewcially Inspired

Sewcially Inspired is a fashion brand committed to sustainability through the use of recycled materials and slow-fashion practices. As the brand prepared to relaunch its online presence and expand its audience, I was brought in to lead a strategic rebrand and website relaunch that aligned their mission with a refined, cohesive visual identity.See More

Work History

Graphic Designer

District of Columbia Public Schools (DCPS)Nov 2021 - Aug 2025 • 3 yrs 10 mosCollaborated with stakeholders to shape brand strategy and design execution for early childhood programs across D.C. Developed and launched five major campaigns contributing to 5–8% increases in enrollment in key wards. Repositioned the Ready for Pre-K brand to focus on family connection and child-centered visuals, resulting in a 15% engagement boost. Streamlined print production through eco-conscious digital assets and QR-based publications, cutting costs by 20%.

Creative Lead → Project Manager → Account Coordinator

BrandkynAug 2024 - Apr 2025 • 9 mosGuided 6+ clients across education, wellness, and retail through branding and marketing concept development. Managed timelines, creative workflows, and team accountability to achieve a 90% on-time delivery rate. Facilitated discovery sessions and weekly strategy meetings to translate ideas into 20+ finalized brand assets. Identified RFP opportunities and aligned client goals with deliverable timelines and budgets.

Brand Consultant & Designer

Sewcially InspiredMar 2023 - Feb 2024 • 1 yrDirected a full brand refresh and Shopify website relaunch, aligning brand messaging with sustainability values. Strategized content, product positioning, and brand visuals to increase website traffic by 25%. Styled and art-directed photo shoots to reinforce brand storytelling.

Education

Stevenson University

Bachelor of Science - BS, Graphic Design2021

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