JD Davis

Content Marketing Manager • Social Media Marketing Specialist • Chicago, IL, US

Marketing

Video Production

Creative Direction

Project Management

Hosting

YouTube

Video Editing

Figma

Adobe Illustrator

Leadership

Final Cut Pro

Adobe Premiere Pro

Adobe After Effects

Adobe Creative Cloud

Photography

Graphic Design

Motion Graphics

Available for hire fromNegotiable

Full-Time Roles

Contracts

Storyteller, video creator, graphic designer, marketer and project manager with experience building a team from scratch.

Hi, I'm JD. I have over a decade of experience in creative marketing telling stories through video, design, social media, and community outreach. A majority of my career has been spent in the fast paced world of professional sports where I built and led a marketing team from scratch. In my time away from the office, my wife and I enjoy riding bikes around the neighborhood, playing board games, and exploring state and national parks.

Projects

Bright Trip - Road-Trip Checklist

I worked with the Bright Trip YouTube Channel (82k subscribers) to produce 3 videos for their travel based channel. This video highlighted the most important things to do before heading out on your next road trip. I wrote, recorded, hosted, and edited this project.See More

Corpus Christi Hooks - Honey Butter Chicken Biscuits

Corpus Christi is the birthplace of Whataburger, and the Hooks play at Whataburger Field so it was only a matter of time before the two were combined for an on-field uniform for the Hooks. The challenge to create a new, completely separate identity from the iconic Whataburger brand was a difficult task, but I'm very proud of the end product. I lead this project from it's infancy to merchandise release in the fall of 2020. The first order of merchandise sold out within minutes, earning over 1 million social media impressions in the first month after the announcement.See More

Corpus Christi Hooks - Homestand Details

Working for the Hooks, we created these videos for each homestand to highlight upcoming promotions. The goal was to make them fun and informative for social media. I served as writer, on-camera talent, and editor.See More

Work History

Video Editor and Motion Graphics Designer

Lightswitch VideoNov 2021 - Present • 2 yrs 11 mos• Serve as video editor and motion graphic designer for clients nationwide • Produce video content for web, social media, and TV • 2022 Telly Award Winner - Silver

Director of Marketing

Corpus Christi HooksAug 2016 - Dec 2020 • 4 yrs 5 mos• Directed a team of 30 that performed creative services, social media, ballpark entertainment, and community outreach • Established brand strategy, creative art direction and annual marketing campaigns • Implemented large scale theme night initiatives with a focus on retail sales, giveaway items, and the fan experience • Coordinated the production of TV and radio spots, along with digital and print advertising • 3-time MiLB Golden Bobblehead Promotion of the Year finalist

Director of Ballpark Entertainment

Corpus Christi HooksDec 2012 - Aug 2016 • 3 yrs 8 mos• Oversaw all elements of ballpark entertainment. • Shaped promotional calendar of events for all games. • Spearheaded theme night initiatives including Dia de los Hooks and Blue Ghosts weekend • Managed the annual budget and procurement of promotional items and ballpark signage. • Revitalized the ballpark entertainment team and Hooks mascot program. • Created video and designed graphics for social media, website, stadium signage, and print marketing. • Supervised the installation project of new HD video board and control room in 2013.

Video Production Coordinator

Quad Cities River BanditsJan 2011 - Nov 2012 • 1 yr 11 mos• Developed all in-game elements and online video content. • Hired, Trained, and managed video production staff.

Education

McMurry University

Bachelor's Degree, Fine Arts, TheatreSep 2006 - May 2009

MediaTech Institute

Associate Degree, Digital Video ProductionSep 2009 - Dec 2010

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