Jeff Silcock

Creative & Brand Strategist • Growth Marketing Manager • Product Marketing Manager • Houston, TX, US

Creative Direction

Product Management

Content Strategy

Project Management

Go-to-market Strategy

Marketing Strategy

Available for hire fromNegotiable

Contracts

Full-Time Roles

Experienced Marketing Leader Driving Brand Growth

I am a marketing, brand, and product strategist with 20+ years of DTC and B2B experience in a diversity of sectors and categories including; soft goods, CPG, and resorts & travel. Passionate about the full marketing process, leadership, and continuous improvement. Expert knowledge in marketing strategy, leading teams, brand management, digital marketing, analytics, product development, content production, project management, go-to-market, customer experience, and operations. I’m known by my co-workers as being well organized, having steadfast patience, being a trustworthy sounding board, having a big empathetic heart with open ears, and always ready to work hard and play hard.

Projects

Integrated Marketing Excellence

As the Director of Integrated Marketing for AlgaeCal, a nutritional supplements company, Jeff owned and executed the integrated marketing calendar across multiple channels (DTC, marketplace, B2B, HCP, specialty partnerships) that included project launches, campaigns, content production, and projects. In this role Jeff directly led the creative, studio, marketing operations, social media, and influencer teams. He also worked with key cross functional departments to deliver best in class marketing output, customer experience, internal communications, and led his team toward achieving personal, departmental and company OKRs. During his time at AlgaeCal, he contributed to back to back years of 20+% revenue growth and achieving EBITA targets. His contribution included the development of a unified marketing calendar, development of campaigns to support full funnel components, implementing content ideation and production workflows, establishment of technology, processes, and systems for more efficient communication, project management, execution, measurement, and reporting across all sales channels. Topline results: - Achieved back to back years of 20+% growth in revenue (both were the revenue targets). - Achieved 2023 EBITA target. - Integrated Mira and confluence company-wide to organize, schedule, and track projects and work flow. - Achieved 3X increase in CRO through improved UI/UX, funnel audits, sales page re-designs. - Increased LTV by ~15%(increased AOV and purchase frequency) through implementation of cross sell and upsell tactics, re-development of loyalty strategy, email campaigns. - Launched 1 new product: D3 Complete.See More

Work History

Director of Integrated Marketing

AlgaeCal Inc.Jan 2022 - Sep 2023 • 1 yr 9 mosAbout AlgaeCal Inc.: Natural supplements company with $35M+ in annual sales through DTC, marketplaces, healthcare professionals. Specializes in improving bone health through supplements, education, and service. 20%+ YOY growth. About Role: Owned and executed the integrated marketing calendar that includes campaigns, channel/ content/ internal initiatives and projects. Led the creative, studio, marketing operations, and social teams to deliver high quality, high output work. Worked with key cross functional partners to deliver best in class marketing output, customer experience, and achieving personal, departmental and company OKRs. - Responsible for the execution of company marketing plan through campaigns, initiatives, projects for all channels including: DTC, marketplaces, B2B wholesale, HCP, partnerships. - Led 7 marketing biz units: Creative, Content Production, Social, Influencers, Copy, Community, and Loyalty. Scaled teams to achieve company and biz unit OKRs. - Managed large-scale projects including seasonal campaigns, new product launch, annual content calendar. - Introduced new systems, tools, and processes to improve efficiency, cross channel communication and alignment, spend, and speed to market. - Achieved 30% revenue growth target in 2022, on target to achieve 25% growth in 2023, growth in AOV, LTV, 3X web conversion rate growth.

Marketing Director

RC PetsJun 2020 - Jan 2022 • 1 yr 8 mosAbout RC Pet Products: Pet supplies brand that designs premium and innovative products for dogs and cats and any weather condition. Product sold through brick and mortar retailers, e-tailers, DTC, and marketplaces across North America. About Role: Led marketing strategy for North America in partnership with sales and product teams. Exceeded annual revenue targets. Member of the executive leadership team who defined annual and long term strategic plans. Cross-departmental leadership to execute go-to-market planning of seasonal product launches, sales force initiatives, key account support. Project management of Big Commerce website build from scope to launch. - Achieved double digit annual revenue growth and EBITDA targets. - Influential leader contributing to creation of hybrid work model, evolving new company culture. - Re-platformed website overseeing front-end design, content development, UAT and launch. - Development of new product packaging and in-store brand experience strategy. - Established new go-to-market process to align marketing, product, sales, and sourcing timelines. - Content production for seasonal product launches, website social, trade shows, POP.

Senior Manager, Marketing Operations

STORMTECH Performance ApparelNov 2013 - Jun 2020 • 6 yrs 8 mosAbout STORMTECH Performance Apparel: $100M+ brand that designs and distributes technical apparel, bags, and accessories for the promotional products, teamwear, specialty retail, and DTC markets through a network of 10,000+ distributors and retailers around the world. About Role: Managed the global marketing plan for both the B2B and B2C channels. Collaborated with key stakeholders across the organization to strategize, plan, and execute seasonal marketing campaigns and sales initiatives. The key areas I was responsible for included: team leadership, consumer insights, GTM planning, creative direction, photo studio management, digital marketing, merchandising, trade shows, sponsorships, donations, community relations. Led a marketing team of 7. - 300% growth in B2B online revenue over 5 years. - Introduced digital-first strategy. Reduced print budget by $700K. - Partnership activations with Vancouver Canucks, South Sydney Rabbitohs, Super Bowl Champion Luke Willson, film productions with Russell Crowe and Matt Damon. - Multiple promotional product industry awards for best branding, print, and digital. - Managed global tradeshow operations which included 5 simultaneous show circuits. - Created give-back initiative that supports at-risk youth organizations across North America.

Education

Capilano University

BBA, General Management2000 - 2005

University of Houston

MBAAug 2024 - Present

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