Jenna Xu

Product Designer • Brand Designer • UI Designer • New York, NY, US

Product Design

UI/UX Design

Product Development

Brand Identity

Design Systems

Product Strategy

User-Centered Design

Javascript

User Flows

Figma

Prototyping

Adobe Creative Cloud

Adobe Creative Suite

User Interface Design

Graphic UI

Design

Sketch

Graphic Design

Brand Strategy

Brand Design

Available for hire fromNegotiable

Contracts

Freelance product designer, art director, and full-stack creative.

Freelance/founding creative generalist with 13 years of experience building products and brands from the ground up. Specializes in early-stage product design while covering other creative needs such as: -brand design -web design -frontend development -marketing assets -user research -user testing -copy writing

Projects

Mindstrong Brand Refresh and App Redesign

-Teamed with the V.P. of Marketing to define and develop brand persona and voice -Redrew logo and reset logotype with new fonts and colors -Redesigned the website and collateral -Integrated new brand guidelines and helped create a component library and design system -Simplified user flows and UI to better suit our SMI population -Refocused and simplified the IA to improve engagement with our services -Created a modular platform for rapid content piloting and iterationSee More

Brand Refresh and App Redesign

Modernized branding, improved accessibility, and redesigned mobile, web, and tablet experiences in 1 month as their sole designer working part-time.See More

Design System (Figma)

Codified brand refresh into a comprehensive Design System, including brand guidelines, component library, and type styles.

Work History

Freelance product designer

Various startupsFreelancerMar 2021 - Present • 3 yrs 7 mosCommonly the first product design hire for early-stage startups, I specialize in the 0-to-1 phase, transforming lofty founder visions into MVPs, brand experiences, and development processes while balancing user needs with business goals. -Led the design process from concept to MVP and beyond, developing user journeys, designing user interviews, creating prototypes for testing, and iterating -Created mockups that closed multiple B2B contracts worth millions of dollars, coming with hundreds of thousands of users -Leveraged user interview data and usage analytics to iterate on features, improving engagement and satisfaction -Created comprehensive design systems from scratch, including Figma components, type styles, color palettes, and brand guidelines -Spearheaded brand refreshes and app redesigns to improve useability, accessibility, aesthetics, and brand cohesion -Worked closely with founders/CEOs, product managers, engineers, and clinical stakeholders to develop new features, responsive designs and detailed specs

Senior Product Designer

MindstrongFull-time EmployeeSep 2019 - Jun 2021 • 1 yr 10 mosRefreshed Mindstrong’s brand identity: -Teamed with the V.P. of Marketing to define and develop brand persona and voice ʝ Redrew the logo and reset the logotype with new fonts and colors -Redesigned the website and collateral Led a redesign of Mindstrong’s research-oriented mobile app: -Integrated new brand guidelines and helped create a component library and design system -Simplified user flows and UI to better suit our SMI population -Refocused and simplified the IA to improve engagement with our services -Created a modular platform for rapid content piloting and iteration Helped to redesign and develop new features for the clinical web platform: -Conducted ethnographic research with our in-house clinicians to identify pain points and opportunities -Streamlined the UI and UX to scale for larger caseloads and complex cases -Developed new features to facilitate clinical protocols and reduce burnout Collaborated with other departments for exploratory projects: -Worked with data science on experimental nlp explorations with therapy transcripts -Worked with data science and product to identify potential areas for machine learning application -Worked with clinicians and researchers to create interactive web-based content for psychoeducation

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