Mariana Herrera

UI Designer • UX Designer • User Researcher • New York, NY, US

Product Design

UI/UX Design

UX research

Journey Mapping

Visual Design

User-Centered Design

User Flows

Wireframing

Prototyping

Web Design

Adobe Creative Suite

Miro

Figma

Available for hire fromNegotiable

Contracts

product designer at concepto.studio

With nearly a decade of experience, I have helped early-stage startups and established companies transform their visions into user-centric digital products. My consultancy, concepto.studio, has secured $11 million in funding for clients by delivering high-quality design solutions for MVPs.

Projects

Find AI

As a UX/UI designer on FindAI, an AI-powered search engine project, I focused on creating an intuitive and user-friendly interface that enhances productivity and user engagement. Key features of the product include: 1. Search Functionality: Designed an intuitive search interface that educates users on crafting effective search prompts, offers recommended searches, and allows access to past searches. 2. Optimized Sign-Up Process: Balanced data visibility and user conversion by displaying limited search results and partially obscuring key details, encouraging users to sign up for full access. 3. Informed Search Loading: Designed a search loading interface that keeps users informed about the process, displaying the first available results immediately and showing a skeletal view for results still being processed, ensuring transparency and maintaining user engagement during longer load times. 4. User Testing and Iterative Improvements: Conducted iterative user testing sessions to gather feedback and refine the design, ensuring the interface is both intuitive and effective. 5. Enhanced User Experience: Prioritized clear communication, readability, and real-time updates during search processes. By integrating these features and focusing on user needs, the product became a valuable tool for sales professionals to efficiently find contact information and maintain a cohesive outreach strategy.See More

Flyx.ai

Flyx empowers non-technical users to create custom software using a natural language chat interface, eliminating the need for coding. The chat interface was meticulously designed to enable users to perform complex tasks without any coding knowledge. By focusing on clarity and ease of use, we ensured that users can directly edit databases and update complex models as simply as having a conversation.See More

XIX Entry

XIX Entry developed a technology enabling users to securely sign into desktop accounts using Face ID. Early user testing revealed a better product-market fit with SaaS products and e-commerce platforms. I facilitated product strategy sessions that helped stakeholders envision the finished product at every user touchpoint, aligning the team's vision and shaping the product strategy. My responsibilities also included creating user flows, wireframes, developing the brand style, and creating prototypes, testing these prototypes, and collaborating with the development team to deliver a fully functional app.See More

Zyper

The analytics dashboard for Zyper enables users to monitor influencers’ reach, engagement, and conversions. The UX process began with in-depth user research to identify key metrics that marketers need to measure the impact of their influencer marketing efforts. Through interviews, surveys, and usability testing, I gathered insights on user requirements and pain points. Next, I created user personas and mapped out user journeys and created wireframes and interactive prototypes, iteratively testing and refining them based on user feedback. In the UI phase, I established a comprehensive design system for the dashboard. This included creating a consistent visual language, defining typography, color schemes, iconography, and UI components. I collaborated closely with the development team to ensure the design was implemented accurately and maintained a high level of usability. The resulting dashboard allows users to monitor specific campaigns, generate reports, and analyze the performance of various influencers and social channels, providing marketers with actionable insights to optimize their strategies.See More

GMB

GMB offers online physical training programs to nearly 100,000 users worldwide. They sought a strategic design partner to transition to an online platform, enabling customers to track their fitness progress and trainers to build personalized training plans. In collaboration with the design and development teams, I led the UX and UI efforts to create an intuitive and engaging video player for GMB's training programs. The process involved several key phases: User Research and Requirements Gathering: We began by conducting comprehensive user research to understand the needs and preferences of both customers and trainers. This involved interviews, surveys, and analyzing existing user feedback to identify pain points and desired features. Wireframing and Prototyping: Based on the insights gathered, we created wireframes and interactive prototypes of the video player. These prototypes included features such as progress tracking, bookmarking, and personalized workout plans. We iteratively tested these prototypes with users to gather feedback and make necessary refinements. Design System Development: To ensure a consistent and scalable design, we developed a comprehensive design system. This included defining the visual language, typography, color schemes, iconography, and reusable UI components tailored to GMB's brand identity. UI Design: With the design system in place, we crafted the final UI for the video player. The design emphasized ease of use, accessibility, and a visually appealing interface that kept users engaged during their training sessions.See More

Work History

Product Design & Management

Concepto2020 - Present • 4 yrs• Collaborate with early-stage startups to help define their product offering, launch their MVP, and iterate to improve their product • Led design projects for over 13 clients, resulting in $11 million in capital raised by these companies • Facilitate UX research and product strategy sessions to define product direction and identify new business opportunities. • Conduct user research to develop strategic approaches that result in high adoption rates, user satisfaction, and market fit ultimately helping clients raise capital. • Create design solutions from early concept through final implementation and iteration (user and market research, user journeys, information architecture, user flows, wireframes, visual brand identity, prototyping, design systems, usability testing). Use Figma and Miro for research and design. • Monitoring project progress, tasks, and timelines.

UX/UI Designer

Distillery2018 - Jul 2020 • 50 yrs 7 mos• Crafted UX/UIs for clients informed by user research including: usability studies, contextual inquiries, interviews, and surveys, providing guidance to enhance understanding of user behavior. • Led the end-to-end UX/UI process, including developing user flows, site maps, wireframes, prototyping, visual designs and user tests. • Collaborated closely with development teams to ensure seamless implementation and discuss technical parameters. • Directed the redesign of the company website, overseeing a distributed team of four designers, which led to a remarkable  150% increase in conversion rate.

Web and Brand Designer

Isadora AgencyOct 2015 - Jan 2017 • 1 yr 4 mosDesign websites, brand identities, and print and digital marketing assets for clients including Logitech, News Corp, and Belkin. Create wireframes and site maps for websites. Conduct user experience research including analytics reports, competitive analysis, and user personas. Maintain existing websites including content updates and UX and visual enhancements. Manage and monitor social media platforms. Visual and written content creation for social media, digital banner ads, presentation decks, and email marketing campaigns.

Freelance Designer

Lux Typographic + DesignAug 2015 - Oct 2015 • 3 mosDesigned print collateral including invitations, brochures and banners for launching event of Resource Decor furniture company. Designed indoor and outdoor store signage. Responsible for prepping, processing and packaging documents for print production. Generated email templates for monthly newsletter.

Design Intern

Mullen Lowe U.S.Jan 2015 - Aug 2015 • 8 mosCollaborated with designers and art directors to develop new campaign pitches. Prepared decks for client presentations. Created mock ups and edited photos for client decks and campaigns including Acura, Patron, and Einstok.

Education

Universidad Internacional de La Rioja (UNIR)

Master of Arts - MA, User Experience Design2017 - 2018

Champlain College

Bachelor of Fine Arts - BFA, Graphic Design and Digital Media2011 - 2015

Universitat Autònoma de Barcelona

Study Abroad, General Art Studies2014

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