Jessica Carlin

Project Manager • Brand Partnership Manager • Growth Marketing Manager • Seattle, WA, US

Cross-functional collaboration

Digital Marketing

Strategy & Business Development

Account Management

Strategic Partnerships

Consulting

Marketing Strategy

Marketing

Partnership Creation

Partnership Management

Partnership Development

Available for hire fromNegotiable

Contracts

Senior Marketing & Partnerships Executive | Expert in Driving Strategic Growth through Marketing, Partnerships, Business Development, and Innovation /

I build and manage relationships that provide access to emerging technology, drive innovation across the marketing function, and propel profitable growth. I am passionate about: • Discovering and evolving strategic partnerships and emerging technology • Creating cutting-edge marketing approaches • Modernizing the marketing function • Sourcing powerful new ways to tell an organization’s story

Projects

Cinemas Partner With VoD Platforms for Virtual Cinema Screenings

Article for Celluloid Junkie

Independent Cinema Digital Initiative

Developed series of webinars to help independent cinemas improve digital awareness & skills to assist in post-COVID recovery

How Patrons Are Supporting Cinemas Around the World

Article about community engagement for cinemas during COVID

VUE and RealD turn Cosplayers into 3D avatars at London Comic Con

RealD & Vue Entertainment partnered to give attendees at MCM ComicCon the opportunity to get a 3D image of themselves online, which proved extremely popular. Most people were so keen and excited about this novel 3D capture booth, that they were prepared to wait for an hour on average to have a go at it. More than 300 people ended up online with an interactive 3D image of themselves. See More

Work History

Director of Marketing & Partnerships

Pickaxe FoundryApr 2021 - Present • 3 yrs 7 mosLead all aspects of marketing & partnership strategy, and client services for the digital transformation firm, with a mission to improve marketing processes, technology stack, measurement, and effectiveness for major media clients. Manage large-scale projects to improve internal and client marketing operations.

Co-Founder/CMO/CCO

Screen MogulsApr 2018 - Aug 2021 • 3 yrs 5 mosLed the data and AdTech startup, including developing and overseeing the commercial and marketing functions. Built and coached a team of marketing, creative, and development professionals. Created brand marketing and partnership vision. Oversaw data initiatives and marketing campaigns for film studios, media agencies, and cinema chains.

Head of Entertainment Sector

DevicescapeJun 2017 - Apr 2018 • 11 mosOversaw all commercial activity and execution of leading-edge “proximity marketing” and data campaigns within the entertainment vertical. Drove business development strategy and sales with exhibitor and distributor clients across UK, EMEA, and US.

Marketing Manager, EMEA

RealDDec 2012 - Jun 2017 • 4 yrs 7 mosOversaw marketing strategy, delivery, and execution for all B2B and B2C initiatives across 20+ EMEA territories, with a goal to increase revenues by driving consumer demand and ticket sales for premium 3D cinema. Led a globally dispersed digital marketing and PR team. Executed promotional activities and partnerships for 40+ 3D movies per year.

Senior Account Executive

Borkowski PRMay 2008 - Dec 2010 • 2 yrs 8 mosDeveloped product launch event and PR strategies for global technology and entertainment brands.

Education

University of St Andrews

MA, History

Mount Holyoke College

History

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