Top Talent like Jo are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Jo Di Stasi

Brand Designer •
Available for hire fromNegotiable
Contracts
Brand Marketing Leader | 360° Campaigns | Omnichannel Strategy | Content & Brand Storytelling
With over 20 years of experience as a brand marketing strategist, I specialize in boosting brand growth and customer engagement across various industries like Luxury, Fashion, Beauty, Retail, and Consumer Packaged Goods (CPG). I've proven my ability to drive real results through integrated marketing campaigns, blending digital and traditional channels. Notably, I delivered five brand 'firsts' for Nespresso in five months and led the development of GAP's 'Meet Me in the Gap' global brand platform, earning 4 CLIO Awards and record-setting results: best traffic trend in 11 years, highest brand health scores in 7 years, and best new customer file growth in 5 years - all within the same resource and budget constraints. As a leader, I excel at building high-performing global teams that prioritize innovation, professional growth, and collaboration, surpassing organizational expectations. I understand the value of aligning marketing with other departments or 'connecting the dots' for a seamless customer experience, having implemented new processes to achieve this at GAP and Tiffany & Co. My most successful projects have always been highly cross-functional. If you're seeking an innovative marketing strategist and team leader, or simply want to connect, let's get in touch. Learn more here: https://jodistasi.my.canva.site/ or email me at jodistasi@yahoo.co.uk Competencies: Senior-Level Leadership & Team Building, Global Brand Management & Brand Marketing, Marketing Communications, Strategic Planning & Analysis, Customer Engagement, Competitive Intelligence, 360 Campaign Management, Strategic Partnerships, Budgeting & Cost Control, Cross-Functional Collaboration, Program & Project Management

Work History

J

VP Global Brand Marketing

John Hardy
S

Senior Executive Brand & Marketing Consultant | Luxury | Retail | DTC | CPG

Self-employedPartner with founders and leaders at brands across Luxury, Retail, CPG and DTC to strengthen consumer outreach, engagement and brand positioning, delivering any of the following: • Strategy & go-to-market: marketing strategies based on business objectives to drive tangible results. • Brand Strategy: Positioning, purpose, mission, value proposition, competitor audits. Building the foundation for what your brand stands for and the 'white space' it can own. • Content & Production: Briefs to execution to deliver full funnel content. Also advise on structuring 360 marketing team. Client portfolio includes Armand de Brignac, Bobbi Brown, La Mer, Calvin Klein, Nespresso USA, and Tiffany & Co. among others.
A

Acting CMO

Armand de Brignac ChampagneJan 2024 - Apr 2024 • 4 mos
L

Global Consumer Experience (CX) | Beauty Tech O2O | Events | Retail

LA MERApr 2022 - Jul 2023 • 1 yr 4 mosDirected global strategies across Events, Retail and Beauty Tech Innovation that enhance the offline to online consumer experience. Re-imagined a global event strategy which immediately saw an increase in 20% event management and engagement.
C

Global Integrated Marketing & Corporate Communications

Calvin KleinOct 2021 - May 2022 • 8 mosPartnered with the SVPs of Integrated Marketing and Corporate Communications to lead and deliver the Pride 2022360 campaign which included Media partnership with DAZED Digital which garnered over 22 million impressions and +27% increase over Instagram benchmark.
N

Advertising & Marketing Communications

Nestlé Nespresso SAApr 2021 - Nov 2021 • 8 mosOversaw a marketing team of 10 to deliver five brand 'firsts' in five months, including the first social media communications strategy for Hispanic Heritage Month 2021 which achieved +57% AER vs prior purpose-led campaign.
T

Senior Director, Global Brand Management

Tiffany & Co.Jul 2019 - Jan 2020 • 7 mosI defined marketing strategies for Special Occasions, Mens and High Jewelry to drive category growth against business financial targets while supporting the transition to a 360 marketing model leading new cross-functional working practices. Successfully drove the Mother's Day digital campaign which achieved +20% in sales.
G

Senior Director, Global Brand Marketing Communications, Gap Brand

GapJan 2018 - Apr 2019 • 1 yr 4 mosI developed and executed omnichannel marketing and content strategies to drive sales of the Adults and Kids/Baby product lines, as well as eCommerce revenue via gap.com.
G

Director, Global Brand Marketing Communications, Gap Adults

GapJul 2012 - Dec 2017 • 5 yrs 6 mosI designed multimedia campaigns to boost website and store traffic, brand relevancy and new customer acquisition across domestic and international markets. Credited with transitioning the company's marketing communications methodology from an above the line (ATL) advertising focus to a digital-first content focus. Launched the brand platform 'Meet Me In the Gap' winner of 4 bronze CLIOS driving the best traffic trend in 11 years, best brand health scores in 7 years and best new file growth in 5 years.
G

Director, Europe & Franchise Marketing, Gap Brand

GapSep 2010 - Jul 2012 • 1 yr 11 mosPrior to relocating to the U.S,. I was responsible for implementing the brand strategy for 160 stores across 4 European territories and 25 franchise markets to ensure consistency of messaging. I guided the new market launch strategy for Italy in 2010 that generated the largest opening-day sales, as well as launching five new stores the following year.

Education

U

University of Warwick

Bachelor of Arts (Honors), Italian & European Literature
L

London Metropolitan University

Advanced Diploma (CAM), Marketing Communications
I

Institute for Integrative Nutrition

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Brand Marketing Leader | 360° Campaigns | Omnichannel Strategy | Content & Brand Storytelling
With over 20 years of experience as a brand marketing strategist, I specialize in boosting brand growth and customer engagement across various industries like Luxury, Fashion, Beauty, Retail, and Consumer Packaged Goods (CPG). I've proven my ability to drive real results through integrated marketing campaigns, blending digital and traditional channels. Notably, I delivered five brand 'firsts' for Nespresso in five months and led the development of GAP's 'Meet Me in the Gap' global brand platform, earning 4 CLIO Awards and record-setting results: best traffic trend in 11 years, highest brand health scores in 7 years, and best new customer file growth in 5 years - all within the same resource and budget constraints. As a leader, I excel at building high-performing global teams that prioritize innovation, professional growth, and collaboration, surpassing organizational expectations. I understand the value of aligning marketing with other departments or 'connecting the dots' for a seamless customer experience, having implemented new processes to achieve this at GAP and Tiffany & Co. My most successful projects have always been highly cross-functional. If you're seeking an innovative marketing strategist and team leader, or simply want to connect, let's get in touch. Learn more here: https://jodistasi.my.canva.site/ or email me at jodistasi@yahoo.co.uk Competencies: Senior-Level Leadership & Team Building, Global Brand Management & Brand Marketing, Marketing Communications, Strategic Planning & Analysis, Customer Engagement, Competitive Intelligence, 360 Campaign Management, Strategic Partnerships, Budgeting & Cost Control, Cross-Functional Collaboration, Program & Project Management

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Jo are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Jo Di Stasi

Brand Designer •
Available for hire fromNegotiable
Contracts

Work History

J

VP Global Brand Marketing

John Hardy
S

Senior Executive Brand & Marketing Consultant | Luxury | Retail | DTC | CPG

Self-employedPartner with founders and leaders at brands across Luxury, Retail, CPG and DTC to strengthen consumer outreach, engagement and brand positioning, delivering any of the following: • Strategy & go-to-market: marketing strategies based on business objectives to drive tangible results. • Brand Strategy: Positioning, purpose, mission, value proposition, competitor audits. Building the foundation for what your brand stands for and the 'white space' it can own. • Content & Production: Briefs to execution to deliver full funnel content. Also advise on structuring 360 marketing team. Client portfolio includes Armand de Brignac, Bobbi Brown, La Mer, Calvin Klein, Nespresso USA, and Tiffany & Co. among others.
A

Acting CMO

Armand de Brignac ChampagneJan 2024 - Apr 2024 • 4 mos
L

Global Consumer Experience (CX) | Beauty Tech O2O | Events | Retail

LA MERApr 2022 - Jul 2023 • 1 yr 4 mosDirected global strategies across Events, Retail and Beauty Tech Innovation that enhance the offline to online consumer experience. Re-imagined a global event strategy which immediately saw an increase in 20% event management and engagement.
C

Global Integrated Marketing & Corporate Communications

Calvin KleinOct 2021 - May 2022 • 8 mosPartnered with the SVPs of Integrated Marketing and Corporate Communications to lead and deliver the Pride 2022360 campaign which included Media partnership with DAZED Digital which garnered over 22 million impressions and +27% increase over Instagram benchmark.
N

Advertising & Marketing Communications

Nestlé Nespresso SAApr 2021 - Nov 2021 • 8 mosOversaw a marketing team of 10 to deliver five brand 'firsts' in five months, including the first social media communications strategy for Hispanic Heritage Month 2021 which achieved +57% AER vs prior purpose-led campaign.
T

Senior Director, Global Brand Management

Tiffany & Co.Jul 2019 - Jan 2020 • 7 mosI defined marketing strategies for Special Occasions, Mens and High Jewelry to drive category growth against business financial targets while supporting the transition to a 360 marketing model leading new cross-functional working practices. Successfully drove the Mother's Day digital campaign which achieved +20% in sales.
G

Senior Director, Global Brand Marketing Communications, Gap Brand

GapJan 2018 - Apr 2019 • 1 yr 4 mosI developed and executed omnichannel marketing and content strategies to drive sales of the Adults and Kids/Baby product lines, as well as eCommerce revenue via gap.com.
G

Director, Global Brand Marketing Communications, Gap Adults

GapJul 2012 - Dec 2017 • 5 yrs 6 mosI designed multimedia campaigns to boost website and store traffic, brand relevancy and new customer acquisition across domestic and international markets. Credited with transitioning the company's marketing communications methodology from an above the line (ATL) advertising focus to a digital-first content focus. Launched the brand platform 'Meet Me In the Gap' winner of 4 bronze CLIOS driving the best traffic trend in 11 years, best brand health scores in 7 years and best new file growth in 5 years.
G

Director, Europe & Franchise Marketing, Gap Brand

GapSep 2010 - Jul 2012 • 1 yr 11 mosPrior to relocating to the U.S,. I was responsible for implementing the brand strategy for 160 stores across 4 European territories and 25 franchise markets to ensure consistency of messaging. I guided the new market launch strategy for Italy in 2010 that generated the largest opening-day sales, as well as launching five new stores the following year.

Education

U

University of Warwick

Bachelor of Arts (Honors), Italian & European Literature
L

London Metropolitan University

Advanced Diploma (CAM), Marketing Communications
I

Institute for Integrative Nutrition

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.