Top Talent like Joanna are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Joanna Baladharan

Creative & Brand Strategist •
Available for hire fromNegotiable
Contracts
Global Creative Product Merchandising : Netflix, Converse, Levis, Guess, Gap, Ralph Lauren
Global Senior Product Lead. Merchant Leader with a proven track record for range building and business development. Global Product understanding having lived and worked in: London, UK Brussels, Belgium Melbourne, Australia Los Angeles, USA Entrepreneurial, motivated, organized and known for setting and exceeding high expectations. Trend and Strategy - Consumer Mindset and Focus Delivering results utilizing 15 years of experience in the Global apparel industry. Achievements in Previous Roles: Converse Inc: Global Creative Lead on Womens Apparel: Influenced Womens Centric Capsule Range with Influencers Globally to create energy. European Menswear Buyer for Levi Strauss & Co: Influenced Global production to produce and trial European exclusive product ahead of the rest of the globe to deliver trend led insights, direction and understanding globally Guess Jeans - Influenced, developed and presented a cohesive product range and collaborations: A$AP Rocky, Guess 1981: partnering with design and production in line with Brand and financial strategy. Gap - Won an Exceed Award for her work during a chase White Shirt Project - after 3 weeks all were sold out in the stores.

Work History

C

Global Creative Product Consultant

Cinnamon Nights IncConsulting in global merchandising, product strategy, design, trend forecasting, and consumer insights. Synthesizing consumer appetite and trends into commercial products and predicting future consumer needs.
E

Design & Merchandising Director

Edikted LLCRecruited a new creative LA-based team for a Gen Z specific collection launching Fall 22. Provided macro and micro trends insights, influenced creative kick-off, drove research and development of emerging trends, technologies, and influencer change makers. Developed Gen Z apparel range from concept to creation and collaborated cross-functionally to capitalize on marketplace momentum.
R

Tour Merchandise Creator

Rocket Music - Elton JohnDeveloped and drove the strategy and execution of brand partnerships for Elton John's tour merchandise. Identified and developed external partner relationships with key local influencers and developed a global influencer strategy.
P

Recruiter

PRTNR RecruitingSourcing and recruiting fashion and beauty talent globally, along with business development.
S

Creative Advisor

Sustainable Multi Million Dollar Architectural Project 'Little Marsh'Devised design aesthetic, DNA, and language for a large multi-million dollar sustainable architectural project in the UK. Created design language and aesthetic formula, briefing multiple designers and architects on all functional buildings and land areas within the site.
N

E-commerce Merchandiser

NetflixFeb 2023 - Jun 2023 • 5 mosSynthesized consumer appetite and trends into products across Netflix's portfolio of titles. Aligned partnerships and brands to create storytelling moments.
C

Global Director of Merchandising - Womens Apparel

ConverseJul 2017 - Aug 2019 • 2 yrs 2 mosLed global creative efforts for women's apparel, managing product creation and partnerships. Developed strategies for fashion brand partnerships and influencer collaborations, focusing on Gen Z trends and consumer insights.
G

Senior Menswear Buyer

GUESS?, Inc.Aug 2016 - Aug 2017 • 1 yr 1 moLed global creative efforts for men's apparel, collaborating with design partners on mainline collections. Executed successful collaborations, including with A$AP Rocky, and developed influencer strategies.
M

Senior Buyer Mix Apparel Womens and Mens

Mix Apparel, ColesSep 2014 - Apr 2015 • 8 mosLed creative efforts for men's and women's apparel in Australia, developing and executing marketing projects and campaigns. Managed a growing team and executed PR and marketing campaigns.

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Global Creative Product Merchandising : Netflix, Converse, Levis, Guess, Gap, Ralph Lauren
Global Senior Product Lead. Merchant Leader with a proven track record for range building and business development. Global Product understanding having lived and worked in: London, UK Brussels, Belgium Melbourne, Australia Los Angeles, USA Entrepreneurial, motivated, organized and known for setting and exceeding high expectations. Trend and Strategy - Consumer Mindset and Focus Delivering results utilizing 15 years of experience in the Global apparel industry. Achievements in Previous Roles: Converse Inc: Global Creative Lead on Womens Apparel: Influenced Womens Centric Capsule Range with Influencers Globally to create energy. European Menswear Buyer for Levi Strauss & Co: Influenced Global production to produce and trial European exclusive product ahead of the rest of the globe to deliver trend led insights, direction and understanding globally Guess Jeans - Influenced, developed and presented a cohesive product range and collaborations: A$AP Rocky, Guess 1981: partnering with design and production in line with Brand and financial strategy. Gap - Won an Exceed Award for her work during a chase White Shirt Project - after 3 weeks all were sold out in the stores.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Joanna are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Joanna Baladharan

Creative & Brand Strategist •
Available for hire fromNegotiable
Contracts

Work History

C

Global Creative Product Consultant

Cinnamon Nights IncConsulting in global merchandising, product strategy, design, trend forecasting, and consumer insights. Synthesizing consumer appetite and trends into commercial products and predicting future consumer needs.
E

Design & Merchandising Director

Edikted LLCRecruited a new creative LA-based team for a Gen Z specific collection launching Fall 22. Provided macro and micro trends insights, influenced creative kick-off, drove research and development of emerging trends, technologies, and influencer change makers. Developed Gen Z apparel range from concept to creation and collaborated cross-functionally to capitalize on marketplace momentum.
R

Tour Merchandise Creator

Rocket Music - Elton JohnDeveloped and drove the strategy and execution of brand partnerships for Elton John's tour merchandise. Identified and developed external partner relationships with key local influencers and developed a global influencer strategy.
P

Recruiter

PRTNR RecruitingSourcing and recruiting fashion and beauty talent globally, along with business development.
S

Creative Advisor

Sustainable Multi Million Dollar Architectural Project 'Little Marsh'Devised design aesthetic, DNA, and language for a large multi-million dollar sustainable architectural project in the UK. Created design language and aesthetic formula, briefing multiple designers and architects on all functional buildings and land areas within the site.
N

E-commerce Merchandiser

NetflixFeb 2023 - Jun 2023 • 5 mosSynthesized consumer appetite and trends into products across Netflix's portfolio of titles. Aligned partnerships and brands to create storytelling moments.
C

Global Director of Merchandising - Womens Apparel

ConverseJul 2017 - Aug 2019 • 2 yrs 2 mosLed global creative efforts for women's apparel, managing product creation and partnerships. Developed strategies for fashion brand partnerships and influencer collaborations, focusing on Gen Z trends and consumer insights.
G

Senior Menswear Buyer

GUESS?, Inc.Aug 2016 - Aug 2017 • 1 yr 1 moLed global creative efforts for men's apparel, collaborating with design partners on mainline collections. Executed successful collaborations, including with A$AP Rocky, and developed influencer strategies.
M

Senior Buyer Mix Apparel Womens and Mens

Mix Apparel, ColesSep 2014 - Apr 2015 • 8 mosLed creative efforts for men's and women's apparel in Australia, developing and executing marketing projects and campaigns. Managed a growing team and executed PR and marketing campaigns.

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.