Top Talent like Joe are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Joe Fitzpatrick

Growth Marketing Manager • Data Analyst • Copywriter • Toronto, ON, CA • Open to relocation
Growth Marketing
Strategy & Business Development
Advertising
Data Analysis
Data Science
Growth
Marketing
Lead Generation
Available for hire fromNegotiable
Contracts
Full-Time Roles
Fractional CMO | Growth Marketing Expert
With a Master of Science in Digital Marketing and Analytics from Technological University Dublin and a diverse educational background including Data Science, Database Development, and a Bachelor of Arts in Geography and Philosophy, [Your Name] is a seasoned marketing professional. Currently, the Owner and Fractional CMO/Growth Consultant at AdScientist.ca, [Your Name] specializes in making customer acquisition affordable and scalable. They also serve as a Fractional CMO for Sai, guiding leadership and marketing teams through GTM strategy activation. Previous roles include Growth Marketing Consultant at Eirene Cremations and Director of Marketing and Demand Generation at HomeStars, where they achieved significant revenue growth and optimized customer acquisition costs. [Your Name] has a proven track record in developing multi-channel growth strategies and executing national media campaigns.

Projects

CASE Study: Eirene Cremations

The Challenge Not your typical tech start-up Eirene identified an opportunity to disrupt a billion-dollar industry through online cremation planning, offering an affordable service. Eirene primary goals in Nov 2022 were to: Generate demand and traction in their primary market. Understand the impact of marketing investments on their bottom-line revenue. Show a repeatable and scalable return on investment. Find consistent channels to drive high-quality leads for their sales team. Identify the issues within the marketing and sales funnels that were hindering growth. The Solution Our experience working with start-ups in new and emerging verticals helped us approach the problem in an analytical way, creating a custom strategic approach unique to Eirene, not a cookie-cutter strategy. After auditing their marketing channels and using their internal business data to perform regression analysis, we identified the major levers of growth in the organization and rebuilt their key acquisition channels for scale (SEM, Paid Social, Display). We mapped the user journey through the funnel and developed KPIs to identify friction points that were causing customers to drop out of the funnel. We built reporting frameworks and dashboards for revenue operations (sales and marketing) to help quickly identify and triage significant issues and advise the customer where additional investment would improve CVR through the funnel. We worked with the product and sales teams to build custom call tracking and AI categorizing tools to help the business understand how to improve sales scripts and empower them with critical information to increase close rates. The Impact Year over year, the first six months experienced a 311% growth in Sales and a 300% growth in revenue. Daily average sales increased 78% during H1 compared to H2 2022. Inbound call volume from unique callers increased by 864%. ROI grew from 1.7 to 3.1 from H2 2022 to H1 2023.See More

Work History

A

Owner & Fractional CMO/Growth Consultant

AdScientist.caWe work with companies struggling to make customer acquisition affordable and scalable.
S

Fractional CMO

SaiGuiding leadership and marketing teams through GTM strategy activation and partnerships.
E

Growth Marketing Consultant

Eirene CremationsNov 2022 - Dec 2023 • 1 yr 2 mosHelping Eirene's leadership build their marketing foundations and scale their growth, through performance media and data analysis.
I

Fractional CMO

InwitJul 2023 - Nov 2023 • 5 mosB2B sustainable tech start-up focused on reducing waste from corporate events, functions and lunches. Provided a GTM strategy for their new online ordering platform. CRO guidance on UX design. Supported partnership acquisition.
H

Director of Marketing and Demand Generation

HomeStarsNov 2022 - Jun 2023 • 8 mos-Refocused the marketing team to exceed revenue targets by growing revenue 57% within 5 months. -Optimised for a 50% reduction in CAC on B2C and B2B channels while delivering a balanced marketplace. -Developed multi-channel growth strategies for B2B and B2C. -Delivered and executed a strategy for a national TV and Digital media awareness campaign. -Produced a data-driven forecasting model for B2B and B2C channels. -Set KPIs, ROCKs and career progression for a 10-person marketing team. -Rebuilt the marketing team, growing headcount by 100%.

Education

T

Technological University Dublin

Master of Science MSc., Digital Marketing and Analytics2014 - 2016
B

BrainStation

Data Science2023
D

Dublin Business School

Database Development and Cloud Technologies2013 - 2014
U

University College Dublin

Bachelor of Arts (BA), Majored in Geography and Philosophy2007 - 2010
S

St Macartan's College

Leaving cert2001 - 2007

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Fractional CMO | Growth Marketing Expert
With a Master of Science in Digital Marketing and Analytics from Technological University Dublin and a diverse educational background including Data Science, Database Development, and a Bachelor of Arts in Geography and Philosophy, [Your Name] is a seasoned marketing professional. Currently, the Owner and Fractional CMO/Growth Consultant at AdScientist.ca, [Your Name] specializes in making customer acquisition affordable and scalable. They also serve as a Fractional CMO for Sai, guiding leadership and marketing teams through GTM strategy activation. Previous roles include Growth Marketing Consultant at Eirene Cremations and Director of Marketing and Demand Generation at HomeStars, where they achieved significant revenue growth and optimized customer acquisition costs. [Your Name] has a proven track record in developing multi-channel growth strategies and executing national media campaigns.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Joe are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Joe Fitzpatrick

Growth Marketing Manager • Data Analyst • Copywriter • Toronto, ON, CA • Open to relocation
Growth Marketing
Strategy & Business Development
Advertising
Data Analysis
Data Science
Growth
Marketing
Lead Generation
Available for hire fromNegotiable
Contracts
Full-Time Roles

Projects

CASE Study: Eirene Cremations

The Challenge Not your typical tech start-up Eirene identified an opportunity to disrupt a billion-dollar industry through online cremation planning, offering an affordable service. Eirene primary goals in Nov 2022 were to: Generate demand and traction in their primary market. Understand the impact of marketing investments on their bottom-line revenue. Show a repeatable and scalable return on investment. Find consistent channels to drive high-quality leads for their sales team. Identify the issues within the marketing and sales funnels that were hindering growth. The Solution Our experience working with start-ups in new and emerging verticals helped us approach the problem in an analytical way, creating a custom strategic approach unique to Eirene, not a cookie-cutter strategy. After auditing their marketing channels and using their internal business data to perform regression analysis, we identified the major levers of growth in the organization and rebuilt their key acquisition channels for scale (SEM, Paid Social, Display). We mapped the user journey through the funnel and developed KPIs to identify friction points that were causing customers to drop out of the funnel. We built reporting frameworks and dashboards for revenue operations (sales and marketing) to help quickly identify and triage significant issues and advise the customer where additional investment would improve CVR through the funnel. We worked with the product and sales teams to build custom call tracking and AI categorizing tools to help the business understand how to improve sales scripts and empower them with critical information to increase close rates. The Impact Year over year, the first six months experienced a 311% growth in Sales and a 300% growth in revenue. Daily average sales increased 78% during H1 compared to H2 2022. Inbound call volume from unique callers increased by 864%. ROI grew from 1.7 to 3.1 from H2 2022 to H1 2023.

Work History

A

Owner & Fractional CMO/Growth Consultant

AdScientist.caWe work with companies struggling to make customer acquisition affordable and scalable.
S

Fractional CMO

SaiGuiding leadership and marketing teams through GTM strategy activation and partnerships.
E

Growth Marketing Consultant

Eirene CremationsNov 2022 - Dec 2023 • 1 yr 2 mosHelping Eirene's leadership build their marketing foundations and scale their growth, through performance media and data analysis.
I

Fractional CMO

InwitJul 2023 - Nov 2023 • 5 mosB2B sustainable tech start-up focused on reducing waste from corporate events, functions and lunches. Provided a GTM strategy for their new online ordering platform. CRO guidance on UX design. Supported partnership acquisition.
H

Director of Marketing and Demand Generation

HomeStarsNov 2022 - Jun 2023 • 8 mos-Refocused the marketing team to exceed revenue targets by growing revenue 57% within 5 months. -Optimised for a 50% reduction in CAC on B2C and B2B channels while delivering a balanced marketplace. -Developed multi-channel growth strategies for B2B and B2C. -Delivered and executed a strategy for a national TV and Digital media awareness campaign. -Produced a data-driven forecasting model for B2B and B2C channels. -Set KPIs, ROCKs and career progression for a 10-person marketing team. -Rebuilt the marketing team, growing headcount by 100%.

Education

T

Technological University Dublin

Master of Science MSc., Digital Marketing and Analytics2014 - 2016
B

BrainStation

Data Science2023
D

Dublin Business School

Database Development and Cloud Technologies2013 - 2014
U

University College Dublin

Bachelor of Arts (BA), Majored in Geography and Philosophy2007 - 2010
S

St Macartan's College

Leaving cert2001 - 2007

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.