Rachel Reynolds
Fractional CMO | Growth Marketer | ABM & Demand Gen Expert | Double Your Pipeline
Marketing should be a predictable revenue engine, not a guessing game. I build high-impact demand generation and ABM programs that have doubled pipeline and increased ROAS from 4X to 7X, proving marketing’s direct impact on revenue. Whether you're looking to fix a leaky funnel, scale pipeline, or align marketing with sales for higher conversions, I deliver results that move the needle.
Challenges I Help Solve
✅ Struggling to hit pipeline & revenue targets despite high marketing spend?
✅ ABM isn’t working—or worse, it’s not even set up yet?
✅ Sales & marketing misalignment hurting conversions?
✅ High Customer Acquisition Cost (CAC) with poor marketing attribution?
✅ Need a proven demand gen playbook—but don’t have time to figure it out?
✅ Low conversion rates—visitors aren’t turning into leads or pipeline?
Why Work With Me?
I bring 15+ years of experience leading revenue marketing for high-growth B2B SaaS and tech companies, specializing in full-funnel demand generation, CRO, and ABM strategy. My approach is built on data-driven execution and rapid experimentation—not fluff.
🔹 Proven track record: 640% increase in engaged accounts, $5.6M QoQ pipeline growth, 7X ROAS.
🔹 Sales-aligned marketing: I build GTM strategies that marketing, sales, and leadership all buy into.
🔹 Fast, measurable impact: I deliver quick wins in weeks while building a long-term, scalable engine.
🔹 AI & automation expertise: I leverage AI-driven marketing automations for higher efficiency & lower CAC.
Who I’m NOT a Fit For
❌ Businesses expecting overnight results without process, strategy, or iteration.
❌ Teams unwilling to align sales & marketing for real revenue impact.
Tech Stack Expertise
✅ CRM & Marketing Automation: HubSpot (HubSpot Specialist), Marketo (Certified), Pardot (Implemented new instance), Salesforce
✅ Sales Engagement & AI: Clay, Outreach, Salesloft, Make, Zapier
✅ Data & Optimization: Google Analytics, marketing automation platform reporting, custom Salesforce reporting, Julius.ai, Tableau, LeanData, Optimizely, Drift, VWO, Unbounce
✅ Demand Gen & Campaign Execution: LinkedIn Navigator, LinkedIn Campaign Manager, Trade Desk, AdWorks, Google Display & Video, Madison Logic, Spiceworks, Sendoso, Vidyard, Cabal (advisor program platform), Uberflip
✅ ABM: DemandBase (Certified), 6sense (Certified), Terminus, Rollworks, Bombora, Zoominfo Marketing
About Me
I’ve spent 15+ years scaling pipeline, and proving marketing’s real impact on revenue. I work with CMOs, founders, and growth teams to implement data-driven marketing strategies that lower CAC, increase pipeline, and maximize conversion rates.
📩 Let’s talk if you need a revenue marketer who delivers real results—not just vanity metrics.
What Others Say About Me
“Rachel is a remarkably talented revenue marketing machine. Her business acumen, analytical rigor, and ability to explain high-concept ideas cross-functionally make her invaluable.”
– Rachel Peterson, VP Marketing @ Upwards
“I've worked with a lot of people in lead gen/revenue, but never have I worked with someone better than Rachel. She pulled in big-named leads and grew business significantly under her leadership.”
– Jason Narog, Lead Web Developer
“Rachel is one of the most strategic revenue marketers I’ve worked with—and she produces results. She knows how to build full-funnel, high-impact programs that move the needle.”
– Alicia Hunt, B2B SaaS Fractional Product Marketing Leader
Some Bundled Offerings
🚀 B2B Demand Generation Engine Build-Out ($7,500 - $15,000)
📈 Goal: Build a high-performing demand generation system that delivers consistent, high-quality leads and scalable pipeline.
✅ ICP definition & segmentation for high-intent lead targeting
✅ Multi-channel demand gen strategy (LinkedIn, content, email, paid media)
✅ Lead scoring & nurturing sequences to accelerate conversions
✅ CRO & funnel optimization to improve lead-to-opportunity rates
✅ KPI dashboard to track pipeline and revenue impact
🎯 Account-Based Marketing (ABM) Growth Playbook ($7,500 - $15,000)
📈 Goal: Implement a structured ABM strategy to target, engage, and convert high-value accounts.
✅ ABM segmentation: 1:1, 1:Few, and 1:Many strategy build-out
✅ Personalized messaging & content strategy to improve engagement
✅ Multi-channel ABM execution (LinkedIn, intent data, AI-powered outreach)
✅ Sales & marketing alignment framework for account pursuit strategy
✅ Real-time account engagement tracking & reporting
🔥 Fractional Head of Growth – 90-Day Revenue Sprint ($12,500 - $25,000)
📈 Goal: Act as your Interim Head of Growth to optimize demand gen, GTM, and revenue strategy.
✅ Full pipeline & funnel audit (fix revenue leaks)
✅ CRO & A/B testing to boost conversion rates
✅ Lead campaign execution & budget optimization
✅ Weekly C-suite reporting on marketing ROI
Similar Pangeans
Prabhjyot Kaur
Fractional CMO | Marketing Manager | Startup Growth Specialist | AI-driven Marketing - Double the Growth Through Streamlined Processes!Philip K.
Founder & Executive Marketing AdvisorEliza Gerland
Global Head of Marketing | Fractional CMO | Growing Startups & Scaleups | MBASteven Tate
I’m a growth marketing leader with 15+ years that designs cutting-edge marketing strategies, and builds world-class brands.Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Fractional CMO | Growth Marketer | ABM & Demand Gen Expert | Double Your Pipeline
Marketing should be a predictable revenue engine, not a guessing game. I build high-impact demand generation and ABM programs that have doubled pipeline and increased ROAS from 4X to 7X, proving marketing’s direct impact on revenue. Whether you're looking to fix a leaky funnel, scale pipeline, or align marketing with sales for higher conversions, I deliver results that move the needle.
Challenges I Help Solve
✅ Struggling to hit pipeline & revenue targets despite high marketing spend?
✅ ABM isn’t working—or worse, it’s not even set up yet?
✅ Sales & marketing misalignment hurting conversions?
✅ High Customer Acquisition Cost (CAC) with poor marketing attribution?
✅ Need a proven demand gen playbook—but don’t have time to figure it out?
✅ Low conversion rates—visitors aren’t turning into leads or pipeline?
Why Work With Me?
I bring 15+ years of experience leading revenue marketing for high-growth B2B SaaS and tech companies, specializing in full-funnel demand generation, CRO, and ABM strategy. My approach is built on data-driven execution and rapid experimentation—not fluff.
🔹 Proven track record: 640% increase in engaged accounts, $5.6M QoQ pipeline growth, 7X ROAS.
🔹 Sales-aligned marketing: I build GTM strategies that marketing, sales, and leadership all buy into.
🔹 Fast, measurable impact: I deliver quick wins in weeks while building a long-term, scalable engine.
🔹 AI & automation expertise: I leverage AI-driven marketing automations for higher efficiency & lower CAC.
Who I’m NOT a Fit For
❌ Businesses expecting overnight results without process, strategy, or iteration.
❌ Teams unwilling to align sales & marketing for real revenue impact.
Tech Stack Expertise
✅ CRM & Marketing Automation: HubSpot (HubSpot Specialist), Marketo (Certified), Pardot (Implemented new instance), Salesforce
✅ Sales Engagement & AI: Clay, Outreach, Salesloft, Make, Zapier
✅ Data & Optimization: Google Analytics, marketing automation platform reporting, custom Salesforce reporting, Julius.ai, Tableau, LeanData, Optimizely, Drift, VWO, Unbounce
✅ Demand Gen & Campaign Execution: LinkedIn Navigator, LinkedIn Campaign Manager, Trade Desk, AdWorks, Google Display & Video, Madison Logic, Spiceworks, Sendoso, Vidyard, Cabal (advisor program platform), Uberflip
✅ ABM: DemandBase (Certified), 6sense (Certified), Terminus, Rollworks, Bombora, Zoominfo Marketing
About Me
I’ve spent 15+ years scaling pipeline, and proving marketing’s real impact on revenue. I work with CMOs, founders, and growth teams to implement data-driven marketing strategies that lower CAC, increase pipeline, and maximize conversion rates.
📩 Let’s talk if you need a revenue marketer who delivers real results—not just vanity metrics.
What Others Say About Me
“Rachel is a remarkably talented revenue marketing machine. Her business acumen, analytical rigor, and ability to explain high-concept ideas cross-functionally make her invaluable.”
– Rachel Peterson, VP Marketing @ Upwards
“I've worked with a lot of people in lead gen/revenue, but never have I worked with someone better than Rachel. She pulled in big-named leads and grew business significantly under her leadership.”
– Jason Narog, Lead Web Developer
“Rachel is one of the most strategic revenue marketers I’ve worked with—and she produces results. She knows how to build full-funnel, high-impact programs that move the needle.”
– Alicia Hunt, B2B SaaS Fractional Product Marketing Leader
Some Bundled Offerings
🚀 B2B Demand Generation Engine Build-Out ($7,500 - $15,000)
📈 Goal: Build a high-performing demand generation system that delivers consistent, high-quality leads and scalable pipeline.
✅ ICP definition & segmentation for high-intent lead targeting
✅ Multi-channel demand gen strategy (LinkedIn, content, email, paid media)
✅ Lead scoring & nurturing sequences to accelerate conversions
✅ CRO & funnel optimization to improve lead-to-opportunity rates
✅ KPI dashboard to track pipeline and revenue impact
🎯 Account-Based Marketing (ABM) Growth Playbook ($7,500 - $15,000)
📈 Goal: Implement a structured ABM strategy to target, engage, and convert high-value accounts.
✅ ABM segmentation: 1:1, 1:Few, and 1:Many strategy build-out
✅ Personalized messaging & content strategy to improve engagement
✅ Multi-channel ABM execution (LinkedIn, intent data, AI-powered outreach)
✅ Sales & marketing alignment framework for account pursuit strategy
✅ Real-time account engagement tracking & reporting
🔥 Fractional Head of Growth – 90-Day Revenue Sprint ($12,500 - $25,000)
📈 Goal: Act as your Interim Head of Growth to optimize demand gen, GTM, and revenue strategy.
✅ Full pipeline & funnel audit (fix revenue leaks)
✅ CRO & A/B testing to boost conversion rates
✅ Lead campaign execution & budget optimization
✅ Weekly C-suite reporting on marketing ROI
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Similar Pangeans
Prabhjyot Kaur
Fractional CMO | Marketing Manager | Startup Growth Specialist | AI-driven Marketing - Double the Growth Through Streamlined Processes!Philip K.
Founder & Executive Marketing AdvisorEliza Gerland
Global Head of Marketing | Fractional CMO | Growing Startups & Scaleups | MBASteven Tate
I’m a growth marketing leader with 15+ years that designs cutting-edge marketing strategies, and builds world-class brands.Rachel Reynolds
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
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