Jonathan Alleyne

Digital Design

Packaging Design

Branding

Adobe Creative Suite

Available for hire fromNegotiable

Contracts

Creative Graphic Designer | Branding, Apparel Design, and Digital Content Strategy

I'm a multidisciplinary designer specializing in branding, apparel design, and digital content creation. I blend creative strategy with bold visuals to help brands stand out across platforms, from merchandise to social media. My work emphasizes color theory, typography, and composition to craft story-driven designs that resonate with audiences. I'm passionate about creating work that inspires connection, elevates brand identities, and leaves a lasting impression. I also bring experience in data-driven design and campaign storytelling to drive engagement and consistent brand messaging.

Projects

Redecan CBD Oil Packaging Design

Redecan is a Canadian cannabis company that produces high-quality CBD products. My objective was to create a strong and recognizable packaging design for Reign Drops, their CBD oil formulated to help users relax and sleep at night. To achieve this, I incorporated themes of nighttime, relaxation, and simplicity. Drawing inspiration from calming nighttime imagery and modern design, I expanded Redecan's green colour palette with dark and midnight blue gradients. Additionally, I incorporated raindrops into the gradient to add a touch of sereneness and to highlight the product's name. I also formatted the information on the box to better align with Redecan's brand and added a section for sleep tips to enhance customer convenience. All of these branding elements complement Redecan's current brand identity and come together to create a cohesive and soothing visual experience.See More

Work History

Graphic Designer

Brodie Sports GroupMay 2024 - Sep 2025 • 1 yr 5 mosLed design initiatives for league branding including custom uniforms, logos, and promotional assets, driving a 25% increase in team registrations. Applied design principles (typographic hierarchy, color theory) to enhance user engagement across digital and physical platforms. Developed and optimized visual assets for website and Instagram campaigns, contributing to a 35% boost in engagement. Designed and optimized digital design assets for jerseys, ensuring high quality brand recognition and improving brand consistency. Partnered with league organizers to craft dynamic team identities, aligning branding strategy and elevating the league’s professional image across Instagram and the website.

Operations Associate

Royal Bank of CanadaMar 2022 - Mar 2023 • 1 yr 1 moDesigned data-driven PowerPoint presentations and marketing decks; performed web analytics using Google Analytics to support campaigns, resulting in improved site traffic and efficiency. Supported operational workflows including document validation and mortgage processing, improving efficiency by 20%.

Social Media Assistant

Rhema Christian MinistriesMar 2021 - Mar 2022 • 1 yr 1 moDesigned and executed a comprehensive social media strategy for Instagram and Twitter, driving a 400% increase in post engagement and strengthening the ministry's online presence. Launched paid ad campaigns, reaching 1,000–3,000 viewers per post and contributing to a 20% boost in event attendance.

Sales Associate

HomeSenseSep 2020 - Mar 2022 • 1 yr 7 mosCollaborated with cross-functional teams to receive and merchandise an average of 200 products daily. Assisted approximately 150 customers daily, delivering personalized service to improve the shopping experience and meet sales targets. Operated POS terminals processing high-volume transactions, generating over $5,000 in daily revenue.

Social Media Coordinator

Ravens Sports Business ClubSep 2018 - Mar 2020 • 1 yr 7 mosDesigned and implemented a digital content strategy for Carleton University's varsity sports teams, increasing game attendance by 15% and boosting engagement by 35% across Instagram and Twitter. Managed accounts for multiple teams, ensuring brand-aligned content and professional presentation.

Education

Seneca Polytechnic

Certificate in Digital Graphic Design, Digital Graphic Design2024

Carleton University

Bachelor's degree, Communication and Media Studies2020

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