Top Talent like Joost are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Joost de Kok

Product Marketing Manager • Creative & Brand Strategist • Content Marketing Manager • Berlin, BE, DE
Marketing Strategy
Pinterest
Marketing
Branding
Messaging Strategy
Available for hire fromNegotiable
Contracts
B2B Positioning & Messaging Expert | Strategic Storytelling & Implementation
I help B2B founders, CEOs and commercial teams with stand-out messaging & storytelling. My expertise lies in building robust marketing foundations through strategic positioning and messaging. With extensive experience in B2B marketing, I specialize in improving user engagement and converting leads into opportunities. Notable results include significant user sign-up improvements and increased demo bookings for companies like easybeam.ai and brightbird.app. I offer services such as positioning and messaging sprints and fractional marketing leadership to elevate teams and drive sustainable growth. Visit my website at https://www.joostdekok.com for more information.

Projects

Positioning Easybeam.ai (AI agent)

Collaborated with Easybeam, a Berlin-based startup, to refine their positioning and messaging in the AI agent landscape. Easybeam offers a no-code builder that enables product owners to integrate AI-powered interactions seamlessly into their applications. Through a comprehensive workshop, I assisted Easybeam in defining their market category, identifying their target segment and ideal customer profile, understanding their decision-making unit, mapping key use cases, analyzing the competitive landscape, and articulating their unique value proposition. This strategic foundation was translated into clear and compelling website copy, resulting in a homepage that effectively communicates Easybeam's offerings and differentiators to their audience.See More

Work History

S

Product & Brand Marketing Expert

SaaS Growth Collective
J

Founder

JDK - B2B Positioning & Messaging ConsultancyI help B2B founders, CEOs and commercial teams build a rock-solid marketing foundation through positioning & messaging sprints. Clients include: hico-group.com, easybeam.ai, truechart.com, deepmetis.com, dynogee.com, brightbird.app, byways.io, contentoo.com, tenera.io
E

Advisor

Easybeam Ai
H

Advisor

HICO Group AG
D

Advisor

DeepMetis
B

Advisor

Bright Bird
D

Advisor

DynogeeApr 2024 - May 2024 • 2 mos
C

Head Of Marketing

ContentooJul 2021 - Aug 2023 • 2 yrs 2 mosContentoo is Europe’s leading content creation platform. The platform combines Generative AI with the top 3% creatives across the world, to support brands in creating scalable, performance-optimised content. Highlights: building the marketing team from scratch, Deloitte Fast 50 award nomination, rebranding, partnerships with leading content players including Hubspot, Foleon and Contentbird, launching Contentoo's AI capabilities.
T

Head of Marketing (BCG DV Venture)

TeneraMar 2020 - Sep 2021 • 1 yr 7 mosBCG DV's Tenera simplifies workflow management, improves collaboration and lowers costs in the management of construction projects. Responsible for building the marketing team's foundation: strategy, budget, hiring, channels, tooling, brand uplift. Highlight: launching a 2030 vision paper on the world of construction.
R

Head of Marketing (Carspring.co.uk)

Rocket Internet SEDec 2015 - Dec 2017 • 2 yrs 1 moManagement of international marketing team and €2M marketing budget. Responsible for brand marketing, growth marketing and marketing operations across Germany and United Kingdom. Highlights included launching global performance PR campaigns, and launching TV commercials (Sky, Channel 4) in partnership with Facebook.

Education

R

Rotterdam School of Management, Erasmus University

Master's Degree, Business Information Management2015
R

Reforge

Growth Series2021 - 2022
E

Erasmus University Rotterdam

Bachelor, International Business Administration2010 - 2013
K

Kaplan Australia

CAE programme2009

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
B2B Positioning & Messaging Expert | Strategic Storytelling & Implementation
I help B2B founders, CEOs and commercial teams with stand-out messaging & storytelling. My expertise lies in building robust marketing foundations through strategic positioning and messaging. With extensive experience in B2B marketing, I specialize in improving user engagement and converting leads into opportunities. Notable results include significant user sign-up improvements and increased demo bookings for companies like easybeam.ai and brightbird.app. I offer services such as positioning and messaging sprints and fractional marketing leadership to elevate teams and drive sustainable growth. Visit my website at https://www.joostdekok.com for more information.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Joost are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Joost de Kok

Product Marketing Manager • Creative & Brand Strategist • Content Marketing Manager • Berlin, BE, DE
Marketing Strategy
Pinterest
Marketing
Branding
Messaging Strategy
Available for hire fromNegotiable
Contracts

Projects

Positioning Easybeam.ai (AI agent)

Collaborated with Easybeam, a Berlin-based startup, to refine their positioning and messaging in the AI agent landscape. Easybeam offers a no-code builder that enables product owners to integrate AI-powered interactions seamlessly into their applications. Through a comprehensive workshop, I assisted Easybeam in defining their market category, identifying their target segment and ideal customer profile, understanding their decision-making unit, mapping key use cases, analyzing the competitive landscape, and articulating their unique value proposition. This strategic foundation was translated into clear and compelling website copy, resulting in a homepage that effectively communicates Easybeam's offerings and differentiators to their audience.

Work History

S

Product & Brand Marketing Expert

SaaS Growth Collective
J

Founder

JDK - B2B Positioning & Messaging ConsultancyI help B2B founders, CEOs and commercial teams build a rock-solid marketing foundation through positioning & messaging sprints. Clients include: hico-group.com, easybeam.ai, truechart.com, deepmetis.com, dynogee.com, brightbird.app, byways.io, contentoo.com, tenera.io
E

Advisor

Easybeam Ai
H

Advisor

HICO Group AG
D

Advisor

DeepMetis
B

Advisor

Bright Bird
D

Advisor

DynogeeApr 2024 - May 2024 • 2 mos
C

Head Of Marketing

ContentooJul 2021 - Aug 2023 • 2 yrs 2 mosContentoo is Europe’s leading content creation platform. The platform combines Generative AI with the top 3% creatives across the world, to support brands in creating scalable, performance-optimised content. Highlights: building the marketing team from scratch, Deloitte Fast 50 award nomination, rebranding, partnerships with leading content players including Hubspot, Foleon and Contentbird, launching Contentoo's AI capabilities.
T

Head of Marketing (BCG DV Venture)

TeneraMar 2020 - Sep 2021 • 1 yr 7 mosBCG DV's Tenera simplifies workflow management, improves collaboration and lowers costs in the management of construction projects. Responsible for building the marketing team's foundation: strategy, budget, hiring, channels, tooling, brand uplift. Highlight: launching a 2030 vision paper on the world of construction.
R

Head of Marketing (Carspring.co.uk)

Rocket Internet SEDec 2015 - Dec 2017 • 2 yrs 1 moManagement of international marketing team and €2M marketing budget. Responsible for brand marketing, growth marketing and marketing operations across Germany and United Kingdom. Highlights included launching global performance PR campaigns, and launching TV commercials (Sky, Channel 4) in partnership with Facebook.

Education

R

Rotterdam School of Management, Erasmus University

Master's Degree, Business Information Management2015
R

Reforge

Growth Series2021 - 2022
E

Erasmus University Rotterdam

Bachelor, International Business Administration2010 - 2013
K

Kaplan Australia

CAE programme2009

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.