Top Talent like W. Brendan are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

W. Brendan Waller

Growth Marketing Manager • Product Marketing Manager • Social Media Marketing Specialist • Kitchener, ON, CA
Marketing Strategy
Strategic Communications
Content Creation
Search Engine Marketing
Start-ups
A/B Testing
Marketing Analytics
Market Research
Lead Generation
Growth Marketing
Available for hire fromNegotiable
Contracts
B2B Marketing Expert | Entrepreneur | Innovator
With a diverse educational background that includes Advertising from Conestoga College and Computer Animation & Special Effects from Centennial College, I have built a robust career in marketing and entrepreneurship. As the Founder of B2Better, I champion bespoke B2B marketing solutions, leveraging over 15 years of industry experience. My previous roles include Director of Product Marketing at OBSIDI By BPTN, where I doubled membership and led successful marketing initiatives, and Digital Marketing Specialist at Maplesoft, where I drove significant increases in traffic and conversions. I also founded Specialty Spirits, an AGCO licensed importer, establishing strong industry relationships and offering exclusive craft spirits to Ontario consumers. My career break in 2023 was dedicated to professional development and startup ideation, further enhancing my skills and vision.

Work History

B

Founder

B2BetterB2B Marketing without the BS. Let's be honest: most marketing agencies and providers operate on generic models and solutions to make it easier on themselves, they then upsell you into convoluted packages and long-term engagements. The problem? In doing so, they fail to consider the unique needs of individual businesses, of your business, leading to wasted resources and missed opportunities. So, like a whisky-drinking phoenix, B2Better was born! Not as just another agency, but as a commitment. A commitment to honour the uniqueness of every brand we partner with, to be the guiding light in their marketing journey, and to always prioritize their specific needs. With a history spanning over 15 years in the B2B marketing domain, we've witnessed the evolution of marketing dynamics. This gives us the unique advantage of blending tried-and-true principles with innovative strategies. At B2Better, we are not just marketers; we're your partners, champions, and sometimes, your biggest critics—all with one goal: to see you succeed.
O

Director of Product Marketing

OBSIDI By BPTNApr 2022 - Feb 2023 • 11 mosAs a Director of Product Marketing, I assume a critical leadership role with Black Professionals in Tech (BPTN) where I build and oversee the membership platform, Obsidi. My strategic vision and marketing insights drive Obsidi's growth, positioning BPTN as a leader in the industry. In addition to this, I am responsible for coaching, mentoring, and leading a team of six marketing and design professionals, fostering cross-functional collaboration across the organization. Working closely with the Director and C-level team, I develop and implement comprehensive strategies that have a significant impact on the business's bottom line. My notable outcomes for this role includes: Led the unification of marketing and design teams and spearheaded the development of an effective marketing plan with corresponding tactical frameworks. Significantly contributed to the company's growth by doubling membership since taking up the position. Successfully led the team to drive over 14.5k virtual attendees and 2k+ in-person attendees to BPTN's hybrid tech summit, contributing to the company's reputation as a leading organization in the industry. Developed and implemented comprehensive KPIs that align with organizational goals, resulting in a significant increase in ROI and revenue growth. Spearheaded the development of highly effective Standard Operating Procedures (SOPs) that fostered better inter-departmental and cross-departmental collaboration, resulting in improved productivity and increased team morale.
M

Digital Marketing Specialist | Digital Campaign Manager

MaplesoftNov 2015 - Feb 2022 • 6 yrs 4 mosAs the accountable leader for all aspects of Public Relations, App Store Optimization (ASO), and store experimentation at Maplesoft, I successfully managed the core responsibilities of SEO, SEM, Paid Social and A/B Testing and optimization. In particular, I steered efforts towards managing all facets of marketing for Maplesoft's Systems Engineering solution, MapleMBSE. With a focus on boosting traffic and conversions for key business verticals, I effectively monitored and adapted digital marketing techniques to align with the company's revenue objectives. In addition, I established and managed modern SEO strategies across the company's website and provided guidance to the social team. As a result of my efforts, I successfully drove positive experiences onsite in liaison with content and design teams. Furthermore, I managed an annual SEM budget of $120K+ efficiently, executing all research, content, and creative elements. Some of my key accomplishments within this role included: Driving a significant increase in onsite engagement and conversion rates. Implementing successful SEO strategies that resulted in a notable increase in organic traffic and visibility. Effectively managing the SEM budget to achieve maximum ROI and revenue growth. Successfully managed a group of 20+ influencers, ensuring their content aligned with our brand messaging and marketing goals and resulted in 100,000s of organic visits to our app download landing page.
S

Founder

Specialty SpiritsJan 2018 - Nov 2021 • 3 yrs 11 mosDrawing on my entrepreneurial spirit and passion for unique, craft spirits, I founded a business that has quickly evolved into an exciting opportunity to work with the LCBO and distilleries. As an AGCO licensed importer, I have leveraged my industry expertise to import high-quality, handcrafted spirits from around the world, offering Ontario consumers access to exclusive products that are not available through other channels. Through my entrepreneurial efforts, I have successfully built strong relationships with key industry players and positioned my business as a trusted partner in the spirits industry. My ability to identify and capitalize on emerging trends and opportunities has allowed me to stay ahead of the curve and continuously grow my business. With a focus on delivering exceptional products and customer experiences, I am committed to driving continued success and growth in this exciting industry.

Education

C

Conestoga College

Certificate, Advertising2005 - 2007
C

Centennial College

Certificate, Computer Animation & Special Effects2000 - 2001

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
B2B Marketing Expert | Entrepreneur | Innovator
With a diverse educational background that includes Advertising from Conestoga College and Computer Animation & Special Effects from Centennial College, I have built a robust career in marketing and entrepreneurship. As the Founder of B2Better, I champion bespoke B2B marketing solutions, leveraging over 15 years of industry experience. My previous roles include Director of Product Marketing at OBSIDI By BPTN, where I doubled membership and led successful marketing initiatives, and Digital Marketing Specialist at Maplesoft, where I drove significant increases in traffic and conversions. I also founded Specialty Spirits, an AGCO licensed importer, establishing strong industry relationships and offering exclusive craft spirits to Ontario consumers. My career break in 2023 was dedicated to professional development and startup ideation, further enhancing my skills and vision.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like W. Brendan are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

W. Brendan Waller

Growth Marketing Manager • Product Marketing Manager • Social Media Marketing Specialist • Kitchener, ON, CA
Marketing Strategy
Strategic Communications
Content Creation
Search Engine Marketing
Start-ups
A/B Testing
Marketing Analytics
Market Research
Lead Generation
Growth Marketing
Available for hire fromNegotiable
Contracts

Work History

B

Founder

B2BetterB2B Marketing without the BS. Let's be honest: most marketing agencies and providers operate on generic models and solutions to make it easier on themselves, they then upsell you into convoluted packages and long-term engagements. The problem? In doing so, they fail to consider the unique needs of individual businesses, of your business, leading to wasted resources and missed opportunities. So, like a whisky-drinking phoenix, B2Better was born! Not as just another agency, but as a commitment. A commitment to honour the uniqueness of every brand we partner with, to be the guiding light in their marketing journey, and to always prioritize their specific needs. With a history spanning over 15 years in the B2B marketing domain, we've witnessed the evolution of marketing dynamics. This gives us the unique advantage of blending tried-and-true principles with innovative strategies. At B2Better, we are not just marketers; we're your partners, champions, and sometimes, your biggest critics—all with one goal: to see you succeed.
O

Director of Product Marketing

OBSIDI By BPTNApr 2022 - Feb 2023 • 11 mosAs a Director of Product Marketing, I assume a critical leadership role with Black Professionals in Tech (BPTN) where I build and oversee the membership platform, Obsidi. My strategic vision and marketing insights drive Obsidi's growth, positioning BPTN as a leader in the industry. In addition to this, I am responsible for coaching, mentoring, and leading a team of six marketing and design professionals, fostering cross-functional collaboration across the organization. Working closely with the Director and C-level team, I develop and implement comprehensive strategies that have a significant impact on the business's bottom line. My notable outcomes for this role includes: Led the unification of marketing and design teams and spearheaded the development of an effective marketing plan with corresponding tactical frameworks. Significantly contributed to the company's growth by doubling membership since taking up the position. Successfully led the team to drive over 14.5k virtual attendees and 2k+ in-person attendees to BPTN's hybrid tech summit, contributing to the company's reputation as a leading organization in the industry. Developed and implemented comprehensive KPIs that align with organizational goals, resulting in a significant increase in ROI and revenue growth. Spearheaded the development of highly effective Standard Operating Procedures (SOPs) that fostered better inter-departmental and cross-departmental collaboration, resulting in improved productivity and increased team morale.
M

Digital Marketing Specialist | Digital Campaign Manager

MaplesoftNov 2015 - Feb 2022 • 6 yrs 4 mosAs the accountable leader for all aspects of Public Relations, App Store Optimization (ASO), and store experimentation at Maplesoft, I successfully managed the core responsibilities of SEO, SEM, Paid Social and A/B Testing and optimization. In particular, I steered efforts towards managing all facets of marketing for Maplesoft's Systems Engineering solution, MapleMBSE. With a focus on boosting traffic and conversions for key business verticals, I effectively monitored and adapted digital marketing techniques to align with the company's revenue objectives. In addition, I established and managed modern SEO strategies across the company's website and provided guidance to the social team. As a result of my efforts, I successfully drove positive experiences onsite in liaison with content and design teams. Furthermore, I managed an annual SEM budget of $120K+ efficiently, executing all research, content, and creative elements. Some of my key accomplishments within this role included: Driving a significant increase in onsite engagement and conversion rates. Implementing successful SEO strategies that resulted in a notable increase in organic traffic and visibility. Effectively managing the SEM budget to achieve maximum ROI and revenue growth. Successfully managed a group of 20+ influencers, ensuring their content aligned with our brand messaging and marketing goals and resulted in 100,000s of organic visits to our app download landing page.
S

Founder

Specialty SpiritsJan 2018 - Nov 2021 • 3 yrs 11 mosDrawing on my entrepreneurial spirit and passion for unique, craft spirits, I founded a business that has quickly evolved into an exciting opportunity to work with the LCBO and distilleries. As an AGCO licensed importer, I have leveraged my industry expertise to import high-quality, handcrafted spirits from around the world, offering Ontario consumers access to exclusive products that are not available through other channels. Through my entrepreneurial efforts, I have successfully built strong relationships with key industry players and positioned my business as a trusted partner in the spirits industry. My ability to identify and capitalize on emerging trends and opportunities has allowed me to stay ahead of the curve and continuously grow my business. With a focus on delivering exceptional products and customer experiences, I am committed to driving continued success and growth in this exciting industry.

Education

C

Conestoga College

Certificate, Advertising2005 - 2007
C

Centennial College

Certificate, Computer Animation & Special Effects2000 - 2001

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.