Top Talent like Joseph are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Joseph Berman

Growth Marketing Manager •
Available for hire fromNegotiable
Contracts
Digital Marketing Consultant | Strategy Expert
With a robust educational foundation in Business Analytics and International Relations from the University of Alabama and the Hebrew University of Jerusalem, I have cultivated a dynamic career in digital marketing. Currently, as a Digital Marketing Consultant at Joseph Berman Consulting, I leverage my expertise in web development and digital marketing strategies to drive client success. My previous roles include Marketing Strategist at Antimatter Marketing, where I developed comprehensive digital strategies, and Head of Marketing at Clear Choice Contractors, where I established a high-performing marketing department. As Director of Marketing for Canopy Holdings, I significantly increased lead volume and reduced costs. My experience spans managing Google Ads, social media marketing, and SEO, with a proven track record of enhancing brand awareness and optimizing conversion rates. My strategic approach and analytical skills have consistently delivered measurable results across diverse industries.

Work History

J

Digital Marketing Consultant

Joseph Berman ConsultingDigital Marketer with extensive experience in freelance marketing consulting, specializing in a range of digital marketing strategies and tools. Adept at web development using platforms such as WordPress, Instapage, and Unbounce. Expertise extends to managing Google Search Ads, Google Display, Video, and Performance Max campaigns, as well as organic and paid social media marketing. Skilled in lead generation, conversion rate optimization, and email marketing, helping clients to achieve their business goals through tailored digital strategies. Proven track record of driving engagement and increasing conversions.
A

Marketing Strategist

Antimatter MarketingOct 2022 - Jan 2024 • 1 yr 4 mosResponsible for developing and implementing comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads and sales. Managed and optimized digital marketing campaigns across various channels, including social media, email marketing, SEM, SEO, display advertising, and content marketing. Conducted in-depth market research and competitive analysis to identify new opportunities and trends in the industry. Collaborated with cross-functional teams to ensure campaigns align with business objectives and brand standards. Analyzed campaign performance metrics and adjusted strategies as needed to achieve desired results and maximize ROI.
C

Head of Marketing

Clear Choice ContractorsMar 2022 - Sep 2022 • 7 mosContracted to build the marketing department for a growing general contractor. Led the development of a high-converting Wordpress website, establishment of social media presence, Google My Business profile improvement, development of sales collateral, and corporate partnerships. Managed the hiring and day-to-day work of SEO specialist, photographer, multiple freelance creative professionals, social media consultants, and web developers. Established relationships with multiple local non-profits to increase brand awareness.
C

Director of Marketing

Canopy HoldingsMar 2021 - Nov 2021 • 9 mosHired to build a performance-centric marketing department from the ground up for a startup. Responsible for running all marketing operations for Canopy Roof & Solar (Denver), AGR Roofing & Construction (Omaha), and Midwest Roof & Solar (Minneapolis). Achievements included increasing Paid Search (PPC) leads volume by 471%, lowering Paid Search (PPC) cost per lead by 49%, increasing Google My Business (organic) leads by 45%, and increasing average daily website visitors by 75%.
S

Marketing Lead, Acquisition

Sling TVFeb 2021 - Mar 2021 • 2 mosMarketing Lead responsible for acquisition strategies, likely contributing to the development and execution of marketing campaigns to attract new customers.

Education

U

University of Alabama, Manderson Graduate School of Business

Master of Business Administration - MBA, Business Analytics2017 - 2019
T

The University of Alabama

Bachelor of Arts - BA, International Relations and Affairs2009 - 2010
T

The University of Alabama

BA, International Relations2008 - 2010
T

The Hebrew University of Jerusalem

Rothberg International School2006 - 2007

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Digital Marketing Consultant | Strategy Expert
With a robust educational foundation in Business Analytics and International Relations from the University of Alabama and the Hebrew University of Jerusalem, I have cultivated a dynamic career in digital marketing. Currently, as a Digital Marketing Consultant at Joseph Berman Consulting, I leverage my expertise in web development and digital marketing strategies to drive client success. My previous roles include Marketing Strategist at Antimatter Marketing, where I developed comprehensive digital strategies, and Head of Marketing at Clear Choice Contractors, where I established a high-performing marketing department. As Director of Marketing for Canopy Holdings, I significantly increased lead volume and reduced costs. My experience spans managing Google Ads, social media marketing, and SEO, with a proven track record of enhancing brand awareness and optimizing conversion rates. My strategic approach and analytical skills have consistently delivered measurable results across diverse industries.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Joseph are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Joseph Berman

Growth Marketing Manager •
Available for hire fromNegotiable
Contracts

Work History

J

Digital Marketing Consultant

Joseph Berman ConsultingDigital Marketer with extensive experience in freelance marketing consulting, specializing in a range of digital marketing strategies and tools. Adept at web development using platforms such as WordPress, Instapage, and Unbounce. Expertise extends to managing Google Search Ads, Google Display, Video, and Performance Max campaigns, as well as organic and paid social media marketing. Skilled in lead generation, conversion rate optimization, and email marketing, helping clients to achieve their business goals through tailored digital strategies. Proven track record of driving engagement and increasing conversions.
A

Marketing Strategist

Antimatter MarketingOct 2022 - Jan 2024 • 1 yr 4 mosResponsible for developing and implementing comprehensive digital marketing strategies to increase brand awareness, drive website traffic, and generate leads and sales. Managed and optimized digital marketing campaigns across various channels, including social media, email marketing, SEM, SEO, display advertising, and content marketing. Conducted in-depth market research and competitive analysis to identify new opportunities and trends in the industry. Collaborated with cross-functional teams to ensure campaigns align with business objectives and brand standards. Analyzed campaign performance metrics and adjusted strategies as needed to achieve desired results and maximize ROI.
C

Head of Marketing

Clear Choice ContractorsMar 2022 - Sep 2022 • 7 mosContracted to build the marketing department for a growing general contractor. Led the development of a high-converting Wordpress website, establishment of social media presence, Google My Business profile improvement, development of sales collateral, and corporate partnerships. Managed the hiring and day-to-day work of SEO specialist, photographer, multiple freelance creative professionals, social media consultants, and web developers. Established relationships with multiple local non-profits to increase brand awareness.
C

Director of Marketing

Canopy HoldingsMar 2021 - Nov 2021 • 9 mosHired to build a performance-centric marketing department from the ground up for a startup. Responsible for running all marketing operations for Canopy Roof & Solar (Denver), AGR Roofing & Construction (Omaha), and Midwest Roof & Solar (Minneapolis). Achievements included increasing Paid Search (PPC) leads volume by 471%, lowering Paid Search (PPC) cost per lead by 49%, increasing Google My Business (organic) leads by 45%, and increasing average daily website visitors by 75%.
S

Marketing Lead, Acquisition

Sling TVFeb 2021 - Mar 2021 • 2 mosMarketing Lead responsible for acquisition strategies, likely contributing to the development and execution of marketing campaigns to attract new customers.

Education

U

University of Alabama, Manderson Graduate School of Business

Master of Business Administration - MBA, Business Analytics2017 - 2019
T

The University of Alabama

Bachelor of Arts - BA, International Relations and Affairs2009 - 2010
T

The University of Alabama

BA, International Relations2008 - 2010
T

The Hebrew University of Jerusalem

Rothberg International School2006 - 2007

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.