Top Talent like Jovy are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Jovy Merryl

Creative & Brand Strategist • Social Media Marketing Specialist • Content Marketing Manager • Singapore
Digital Marketing
Ad Copy
Web Design
Content Management
Instagram Ads
Facebook Ads
Brand Development
Creative Direction
Social Media Marketing
Creative Marketing
Strategy & Business Development
Content Creation
Marketing Strategy
Available for hire fromNegotiable
Contracts
Digital Marketing Strategy | Growth Strategy | SEO | SEM | Content Management
Experienced Business Development and Digital Marketing professional with a focus in Social Media Marketing, Growth Marketing, Content Marketing, Email Marketing, Paid Ads and Business Strategy. Also an artist and a published author of The Beginners Guide to Watercolor.

Projects

Catering Brand | Comprehensive Digital Marketing Strategy (2021-2023)

Led the development and execution of a holistic digital marketing strategy for Catering Brand, encompassing: - Marketing Audit Conducted in-depth audits of existing marketing efforts to identify strengths, weaknesses, and opportunities for improvement. - Content Planning: Curated and scheduled engaging content across multiple digital platforms to enhance brand visibility and audience engagement. -Web Design: Collaborated with design and development teams to create a user-friendly, visually appealing website that aligns with the brand's identity and goals. - Annual Marketing Activities: Planned and managed a calendar of annual marketing initiatives, including seasonal promotions and brand campaigns. - Lead Acquisition: Implemented strategies to attract and convert potential customers through targeted advertising, SEO, and content marketing. - SEO (Search Engine Optimization): Enhanced website visibility and organic traffic through on-page and off-page SEO tactics, keyword optimization, and technical SEO improvements. - Media Buying: Executed effective media buying strategies across major platforms, including: Google Ads: Leveraged search and display ads to reach a wider audience and drive conversions. Facebook Ads: Utilized targeted social media advertising to engage potential customers and build brand loyalty. TikTok Ads: Tapped into TikTok’s growing user base with creative ad formats to reach a younger, dynamic audience. - Monetisation: Developed and executed monetisation strategies to maximise revenue through various channels, including e-commerce, advertising, and partnerships. - Engagement Campaigns: Designed and launched campaigns aimed at increasing customer interaction and loyalty, leveraging email marketing, social media, and influencer partnerships. Note: Specific details and data related to this project are confidential and protected under a Non-Disclosure Agreement (NDA). See More

Cafeteria/Institutional Catering | Comprehensive Digital Marketing Strategy (2021-2023)

Led the development and execution of a holistic digital marketing strategy for Catering Brand, encompassing: - Marketing Audit Conducted in-depth audits of existing marketing efforts to identify strengths, weaknesses, and opportunities for improvement. - Content Planning: Curated and scheduled engaging content across multiple digital platforms to enhance brand visibility and audience engagement. -Web Design: Collaborated with design and development teams to create a user-friendly, visually appealing website that aligns with the brand's identity and goals. - Annual Marketing Activities: Planned and managed a calendar of annual marketing initiatives, including seasonal promotions and brand campaigns. - Lead Acquisition: Implemented strategies to attract and convert potential customers through targeted advertising, SEO, and content marketing. - Monetisation: Developed and executed monetisation strategies to maximise revenue through various channels, including e-commerce, advertising, and partnerships. - Engagement Campaigns: Designed and launched campaigns aimed at increasing customer interaction and loyalty, leveraging email marketing, social media, and influencer partnerships. Note: Specific details and data related to this project are confidential and protected under a Non-Disclosure Agreement (NDA). See More

Cafe | Brand Launch Initiative (2022)

This comprehensive project encompassed a thorough brand audit, the development of brand guidelines, creative direction, and web design. The brand audit involved analyzing the current market position and identifying key areas for improvement. I created detailed brand guidelines to ensure consistency across all marketing materials. Creative direction was provided to align visual and messaging elements with the brand's vision. The project also included designing a user-friendly, aesthetically pleasing website to enhance the brand's online presence and user experience. Note: Specific details and data related to this project are confidential and protected under a Non-Disclosure Agreement (NDA).See More

Meal Subscription | Brand Launch Initiative (2021)

This comprehensive project encompassed a thorough brand audit, the development of brand guidelines, creative direction, and web design. The brand audit involved analyzing the current market position and identifying key areas for improvement. I created detailed brand guidelines to ensure consistency across all marketing materials. Creative direction was provided to align visual and messaging elements with the brand's vision. The project also included designing a user-friendly, aesthetically pleasing website to enhance the brand's online presence and user experience. Note: Specific details and data related to this project are confidential and protected under a Non-Disclosure Agreement (NDA).See More

Furniture Rental | Comprehensive Digital Marketing Strategy (2024)

Led the development and execution of a holistic digital marketing strategy, encompassing: - Marketing Audit Conducted in-depth audits of existing marketing efforts to identify strengths, weaknesses, and opportunities for improvement. - Content Planning: Curated and scheduled engaging content across multiple digital platforms to enhance brand visibility and audience engagement. -Web Design: Collaborated with design and development teams to create a user-friendly, visually appealing website that aligns with the brand's identity and goals. - Annual Marketing Activities: Planned and managed a calendar of annual marketing initiatives, including seasonal promotions and brand campaigns. - Lead Acquisition: Implemented strategies to attract and convert potential customers through targeted advertising, SEO, and content marketing. - SEO (Search Engine Optimization): Enhanced website visibility and organic traffic through on-page and off-page SEO tactics, keyword optimization, and technical SEO improvements. - Media Buying: Executed effective media buying strategies across major platforms, including: Google Ads: Leveraged search and display ads to reach a wider audience and drive conversions. Facebook Ads: Utilized targeted social media advertising to engage potential customers and build brand loyalty. TikTok Ads: Tapped into TikTok’s growing user base with creative ad formats to reach a younger, dynamic audience. - Monetisation: Developed and executed monetisation strategies to maximise revenue through various channels, including e-commerce, advertising, and partnerships. - Engagement Campaigns: Designed and launched campaigns aimed at increasing customer interaction and loyalty, leveraging email marketing, social media, and influencer partnerships. Note: Specific details and data related to this project are confidential and protected under a Non-Disclosure Agreement (NDA). See More

Home Staging | Comprehensive Digital Marketing Strategy (2024)

Led the development and execution of a holistic digital marketing strategy, encompassing: - Marketing Audit Conducted in-depth audits of existing marketing efforts to identify strengths, weaknesses, and opportunities for improvement. - Content Planning: Curated and scheduled engaging content across multiple digital platforms to enhance brand visibility and audience engagement. -Web Design: Collaborated with design and development teams to create a user-friendly, visually appealing website that aligns with the brand's identity and goals. - Annual Marketing Activities: Planned and managed a calendar of annual marketing initiatives, including seasonal promotions and brand campaigns. - Lead Acquisition: Implemented strategies to attract and convert potential customers through targeted advertising, SEO, and content marketing. - SEO (Search Engine Optimization): Enhanced website visibility and organic traffic through on-page and off-page SEO tactics, keyword optimization, and technical SEO improvements. - Media Buying: Executed effective media buying strategies across major platforms, including: Google Ads: Leveraged search and display ads to reach a wider audience and drive conversions. Facebook Ads: Utilized targeted social media advertising to engage potential customers and build brand loyalty. TikTok Ads: Tapped into TikTok’s growing user base with creative ad formats to reach a younger, dynamic audience. - Monetisation: Developed and executed monetisation strategies to maximise revenue through various channels, including e-commerce, advertising, and partnerships. - Engagement Campaigns: Designed and launched campaigns aimed at increasing customer interaction and loyalty, leveraging email marketing, social media, and influencer partnerships. Note: Specific details and data related to this project are confidential and protected under a Non-Disclosure Agreement (NDA). See More

Video Production | Comprehensive Digital Marketing Strategy (2024)

Led the development and execution of a holistic digital marketing strategy, encompassing: - Marketing Audit Conducted in-depth audits of existing marketing efforts to identify strengths, weaknesses, and opportunities for improvement. - Content Planning: Curated and scheduled engaging content across multiple digital platforms to enhance brand visibility and audience engagement. -Web Design: Collaborated with design and development teams to create a user-friendly, visually appealing website that aligns with the brand's identity and goals. - Annual Marketing Activities: Planned and managed a calendar of annual marketing initiatives, including seasonal promotions and brand campaigns. - Lead Acquisition: Implemented strategies to attract and convert potential customers through targeted advertising, SEO, and content marketing. - SEO (Search Engine Optimization): Enhanced website visibility and organic traffic through on-page and off-page SEO tactics, keyword optimization, and technical SEO improvements. - Media Buying: Executed effective media buying strategies across major platforms, including: Google Ads: Leveraged search and display ads to reach a wider audience and drive conversions. Facebook Ads: Utilized targeted social media advertising to engage potential customers and build brand loyalty. TikTok Ads: Tapped into TikTok’s growing user base with creative ad formats to reach a younger, dynamic audience. - Monetisation: Developed and executed monetisation strategies to maximise revenue through various channels, including e-commerce, advertising, and partnerships. - Engagement Campaigns: Designed and launched campaigns aimed at increasing customer interaction and loyalty, leveraging email marketing, social media, and influencer partnerships. Note: Specific details and data related to this project are confidential and protected under a Non-Disclosure Agreement (NDA). See More

Work History

C

Digital Marketing Manager

Curate Kitchen Pte LtdAug 2021 - Jan 2024 • 2 yrs 6 mosAs a Digital Marketing Manager, likely responsible for developing, implementing, and managing marketing campaigns that promote the company's products and services. Enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.
A

Founder

Aquarryl StudioJul 2018 - Jul 2023 • 5 yrs 1 moAs the Founder, likely responsible for establishing the company, overseeing all operations, and driving the strategic vision and growth of the studio.
C

Assistant Manager

CÉ LA VIJun 2019 - Mar 2021 • 1 yr 10 mosAs an Assistant Manager, likely responsible for supporting the management team, overseeing daily operations, ensuring customer satisfaction, and managing staff.

Education

M

Management Development Institute of Singapore

Advanced Diploma, Business Administration and Management2014 - 2015
C

Colegio de San Juan de Letran Calamba

Bachelor's degree, Hospitality Administration/Management2005 - 2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Digital Marketing Strategy | Growth Strategy | SEO | SEM | Content Management
Experienced Business Development and Digital Marketing professional with a focus in Social Media Marketing, Growth Marketing, Content Marketing, Email Marketing, Paid Ads and Business Strategy. Also an artist and a published author of The Beginners Guide to Watercolor.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Jovy are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Jovy Merryl

Creative & Brand Strategist • Social Media Marketing Specialist • Content Marketing Manager • Singapore
Digital Marketing
Ad Copy
Web Design
Content Management
Instagram Ads
Facebook Ads
Brand Development
Creative Direction
Social Media Marketing
Creative Marketing
Strategy & Business Development
Content Creation
Marketing Strategy
Available for hire fromNegotiable
Contracts

Projects

Catering Brand | Comprehensive Digital Marketing Strategy (2021-2023)

Led the development and execution of a holistic digital marketing strategy for Catering Brand, encompassing: - Marketing Audit Conducted in-depth audits of existing marketing efforts to identify strengths, weaknesses, and opportunities for improvement. - Content Planning: Curated and scheduled engaging content across multiple digital platforms to enhance brand visibility and audience engagement. -Web Design: Collaborated with design and development teams to create a user-friendly, visually appealing website that aligns with the brand's identity and goals. - Annual Marketing Activities: Planned and managed a calendar of annual marketing initiatives, including seasonal promotions and brand campaigns. - Lead Acquisition: Implemented strategies to attract and convert potential customers through targeted advertising, SEO, and content marketing. - SEO (Search Engine Optimization): Enhanced website visibility and organic traffic through on-page and off-page SEO tactics, keyword optimization, and technical SEO improvements. - Media Buying: Executed effective media buying strategies across major platforms, including: Google Ads: Leveraged search and display ads to reach a wider audience and drive conversions. Facebook Ads: Utilized targeted social media advertising to engage potential customers and build brand loyalty. TikTok Ads: Tapped into TikTok’s growing user base with creative ad formats to reach a younger, dynamic audience. - Monetisation: Developed and executed monetisation strategies to maximise revenue through various channels, including e-commerce, advertising, and partnerships. - Engagement Campaigns: Designed and launched campaigns aimed at increasing customer interaction and loyalty, leveraging email marketing, social media, and influencer partnerships. Note: Specific details and data related to this project are confidential and protected under a Non-Disclosure Agreement (NDA).

Cafeteria/Institutional Catering | Comprehensive Digital Marketing Strategy (2021-2023)

Led the development and execution of a holistic digital marketing strategy for Catering Brand, encompassing: - Marketing Audit Conducted in-depth audits of existing marketing efforts to identify strengths, weaknesses, and opportunities for improvement. - Content Planning: Curated and scheduled engaging content across multiple digital platforms to enhance brand visibility and audience engagement. -Web Design: Collaborated with design and development teams to create a user-friendly, visually appealing website that aligns with the brand's identity and goals. - Annual Marketing Activities: Planned and managed a calendar of annual marketing initiatives, including seasonal promotions and brand campaigns. - Lead Acquisition: Implemented strategies to attract and convert potential customers through targeted advertising, SEO, and content marketing. - Monetisation: Developed and executed monetisation strategies to maximise revenue through various channels, including e-commerce, advertising, and partnerships. - Engagement Campaigns: Designed and launched campaigns aimed at increasing customer interaction and loyalty, leveraging email marketing, social media, and influencer partnerships. Note: Specific details and data related to this project are confidential and protected under a Non-Disclosure Agreement (NDA).

Cafe | Brand Launch Initiative (2022)

This comprehensive project encompassed a thorough brand audit, the development of brand guidelines, creative direction, and web design. The brand audit involved analyzing the current market position and identifying key areas for improvement. I created detailed brand guidelines to ensure consistency across all marketing materials. Creative direction was provided to align visual and messaging elements with the brand's vision. The project also included designing a user-friendly, aesthetically pleasing website to enhance the brand's online presence and user experience. Note: Specific details and data related to this project are confidential and protected under a Non-Disclosure Agreement (NDA).

Meal Subscription | Brand Launch Initiative (2021)

This comprehensive project encompassed a thorough brand audit, the development of brand guidelines, creative direction, and web design. The brand audit involved analyzing the current market position and identifying key areas for improvement. I created detailed brand guidelines to ensure consistency across all marketing materials. Creative direction was provided to align visual and messaging elements with the brand's vision. The project also included designing a user-friendly, aesthetically pleasing website to enhance the brand's online presence and user experience. Note: Specific details and data related to this project are confidential and protected under a Non-Disclosure Agreement (NDA).

Furniture Rental | Comprehensive Digital Marketing Strategy (2024)

Led the development and execution of a holistic digital marketing strategy, encompassing: - Marketing Audit Conducted in-depth audits of existing marketing efforts to identify strengths, weaknesses, and opportunities for improvement. - Content Planning: Curated and scheduled engaging content across multiple digital platforms to enhance brand visibility and audience engagement. -Web Design: Collaborated with design and development teams to create a user-friendly, visually appealing website that aligns with the brand's identity and goals. - Annual Marketing Activities: Planned and managed a calendar of annual marketing initiatives, including seasonal promotions and brand campaigns. - Lead Acquisition: Implemented strategies to attract and convert potential customers through targeted advertising, SEO, and content marketing. - SEO (Search Engine Optimization): Enhanced website visibility and organic traffic through on-page and off-page SEO tactics, keyword optimization, and technical SEO improvements. - Media Buying: Executed effective media buying strategies across major platforms, including: Google Ads: Leveraged search and display ads to reach a wider audience and drive conversions. Facebook Ads: Utilized targeted social media advertising to engage potential customers and build brand loyalty. TikTok Ads: Tapped into TikTok’s growing user base with creative ad formats to reach a younger, dynamic audience. - Monetisation: Developed and executed monetisation strategies to maximise revenue through various channels, including e-commerce, advertising, and partnerships. - Engagement Campaigns: Designed and launched campaigns aimed at increasing customer interaction and loyalty, leveraging email marketing, social media, and influencer partnerships. Note: Specific details and data related to this project are confidential and protected under a Non-Disclosure Agreement (NDA).

Home Staging | Comprehensive Digital Marketing Strategy (2024)

Led the development and execution of a holistic digital marketing strategy, encompassing: - Marketing Audit Conducted in-depth audits of existing marketing efforts to identify strengths, weaknesses, and opportunities for improvement. - Content Planning: Curated and scheduled engaging content across multiple digital platforms to enhance brand visibility and audience engagement. -Web Design: Collaborated with design and development teams to create a user-friendly, visually appealing website that aligns with the brand's identity and goals. - Annual Marketing Activities: Planned and managed a calendar of annual marketing initiatives, including seasonal promotions and brand campaigns. - Lead Acquisition: Implemented strategies to attract and convert potential customers through targeted advertising, SEO, and content marketing. - SEO (Search Engine Optimization): Enhanced website visibility and organic traffic through on-page and off-page SEO tactics, keyword optimization, and technical SEO improvements. - Media Buying: Executed effective media buying strategies across major platforms, including: Google Ads: Leveraged search and display ads to reach a wider audience and drive conversions. Facebook Ads: Utilized targeted social media advertising to engage potential customers and build brand loyalty. TikTok Ads: Tapped into TikTok’s growing user base with creative ad formats to reach a younger, dynamic audience. - Monetisation: Developed and executed monetisation strategies to maximise revenue through various channels, including e-commerce, advertising, and partnerships. - Engagement Campaigns: Designed and launched campaigns aimed at increasing customer interaction and loyalty, leveraging email marketing, social media, and influencer partnerships. Note: Specific details and data related to this project are confidential and protected under a Non-Disclosure Agreement (NDA).

Video Production | Comprehensive Digital Marketing Strategy (2024)

Led the development and execution of a holistic digital marketing strategy, encompassing: - Marketing Audit Conducted in-depth audits of existing marketing efforts to identify strengths, weaknesses, and opportunities for improvement. - Content Planning: Curated and scheduled engaging content across multiple digital platforms to enhance brand visibility and audience engagement. -Web Design: Collaborated with design and development teams to create a user-friendly, visually appealing website that aligns with the brand's identity and goals. - Annual Marketing Activities: Planned and managed a calendar of annual marketing initiatives, including seasonal promotions and brand campaigns. - Lead Acquisition: Implemented strategies to attract and convert potential customers through targeted advertising, SEO, and content marketing. - SEO (Search Engine Optimization): Enhanced website visibility and organic traffic through on-page and off-page SEO tactics, keyword optimization, and technical SEO improvements. - Media Buying: Executed effective media buying strategies across major platforms, including: Google Ads: Leveraged search and display ads to reach a wider audience and drive conversions. Facebook Ads: Utilized targeted social media advertising to engage potential customers and build brand loyalty. TikTok Ads: Tapped into TikTok’s growing user base with creative ad formats to reach a younger, dynamic audience. - Monetisation: Developed and executed monetisation strategies to maximise revenue through various channels, including e-commerce, advertising, and partnerships. - Engagement Campaigns: Designed and launched campaigns aimed at increasing customer interaction and loyalty, leveraging email marketing, social media, and influencer partnerships. Note: Specific details and data related to this project are confidential and protected under a Non-Disclosure Agreement (NDA).

Work History

C

Digital Marketing Manager

Curate Kitchen Pte LtdAug 2021 - Jan 2024 • 2 yrs 6 mosAs a Digital Marketing Manager, likely responsible for developing, implementing, and managing marketing campaigns that promote the company's products and services. Enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.
A

Founder

Aquarryl StudioJul 2018 - Jul 2023 • 5 yrs 1 moAs the Founder, likely responsible for establishing the company, overseeing all operations, and driving the strategic vision and growth of the studio.
C

Assistant Manager

CÉ LA VIJun 2019 - Mar 2021 • 1 yr 10 mosAs an Assistant Manager, likely responsible for supporting the management team, overseeing daily operations, ensuring customer satisfaction, and managing staff.

Education

M

Management Development Institute of Singapore

Advanced Diploma, Business Administration and Management2014 - 2015
C

Colegio de San Juan de Letran Calamba

Bachelor's degree, Hospitality Administration/Management2005 - 2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.