Juli Cooper, MBA

Product Marketing Manager • Growth Marketing Manager • Content Marketing Manager • Boston, MA, US

Canva

Figma

Google Data Studio

Podcasting

Infographics

Video Ad Campaigns

Go-to-market Strategy

Public Relations

Amazon FBA

Automation

Strategic Partnerships

Event Marketing

Competitive Analysis

Website Management

Web Analytics

Marketing Analytics

Google Tag Manager

Journey Mapping

E-Commerce

Websites

Copywriting

MailChimp

Later

Content Development

Drip

Design

SendGrid

Off-site SEO

Emails

Instagram

Business Operations

Sales Management

Sales Copy

Email Marketing

Campaign Management

Google Analyics

Global Marketing

Strategic Communications

Buffer

Community Building

Visual Design

Blog Writing

Ad Copy

On-site SEO

Google My Business

Communication

SEO

Visual Identity

Creative Direction

HubSpot

Brand Identity

Branding

Salesforce

Prospecting

Business Strategy

Google Ads

ActiveCampaign

Business Analytics

CRM

Outbound Sales

SaaS

Outreach

Ideation

Divi

Google Search Ads

Logo Design

Semrush

B2B Marketing

Onboarding

Strategic Planning

Growth

Lead Generation

Digital Strategy

Business Development

Strategy & Business Development

Sales

Messaging Strategy

Brand Management

Brand Development

Promotion

Twitter

Hootsuite

Instagram Ads

Facebook Ads

Facebook

Bing Ads

LinkedIn Ads

Brand Strategy

Growth Hacking

Cold Call

Growth Marketing

Cross-functional collaboration

Campaign Marketing

Podcast Marketing

Online Marketing

Digital Advertising

Search Engine Marketing

SMS Marketing

Mobile Marketing

Digital Marketing

Content Creation

Content Strategy

Marketing Strategy

Integrated Marketing

Creative Marketing

Blog Marketing

Display Ads

Ads Manager

Paid Ads

Advertising

Retargeting

Promotional Marketing

Marketing

Available for hire fromNegotiable

Contracts

Experienced Marketing Leader | Executive MBA

Juli is a data-driven digital marketing leader with extensive experience in strategic growth and performance optimization. Specializing in go-to-market initiatives, she has a proven track record of driving significant ARR growth across industries like Blockchain, Fintech, and Edtech. Juli's key accomplishments include doubling enterprise clients at Chronicled, sourcing over $1M in sales opportunities at ProdPerfect, and achieving marked increases in customer base and conversions at various companies. She holds an MBA from Quantic with specializations in Startup Entrepreneurship, Blockchain, and Strategic Leadership. Juli is a natural problem-solver, known for her big-picture analysis and creative implementation skills.

Projects

Cencora & MediLedger Information Session

Juli spearheaded the creation and hosting of a high-impact webinar in partnership with Cencora. She was instrumental in designing the content, establishing the registration flow, and recruiting participants. The webinar successfully attracted 117 companies from key target segments, including Health Systems (14), Med. Surg (14), Pharma Manufacturers (48), GPOs (5), and Distributors (8). Notable attendees included industry giants like McKesson, Medline, Roche, Aurobindo, Dr. Reddy’s, Gilead, Sanofi, Takeda, Purdue Pharma, and Optum.See More

MediLedger 2023 Annual Progress Report

Juli effectively orchestrated the creation and distribution of the MediLedger Annual Progress Report. She organized all the content, engaged partners, and conducted interviews to gather insightful contributions. Juli wrote substantial portions of the report herself, commissioned its design, and managed its distribution, ensuring it reached key stakeholders efficiently. See More

CCU SEO Audit

Juli conducted a comprehensive SEO audit for Community Credit Union, identifying and resolving critical indexing issues that hindered their website’s visibility. She meticulously analyzed the site’s structure and content, implementing corrections that improved search engine indexing. Juli also strategized and guided the creation of targeted content aimed at boosting the client's position on Google search results. Her expertise not only enhanced the site's performance but also significantly increased its organic search traffic, demonstrating her deep understanding of SEO dynamics and content strategy.See More

Edmit CRO Report

Juli spearheaded a comprehensive CRO project for Edmit, targeting their "Edmit Guarantee" landing page with the goal of increasing user registrations. Starting with a baseline conversion rate of 1%, Juli employed a variety of analytical techniques including heatmap analysis, user interviews, and analytics reviews to identify and resolve user experience barriers. Her strategic recommendations included enhancing visibility and trust for service providers, clarifying product offerings, and optimizing mobile performance. These interventions led to a redesigned landing page, which achieved a remarkable increase in conversion rate to 10%, successfully meeting the project's goals.See More

White Paper: From Bloated to Efficient: How to Actual Run Continuoud E2E Testing

Juli produced and ghostwrote the whitepaper, "From Bloated to Efficient: How to Actually Run Continuous E2E Testing," to position the CEO of ProdPerfect as a thought leader. She identified a niche topic through meticulous SEO research, targeting areas with high user interest but low content saturation. The whitepaper addressed common market questions, effectively elevating the brand's visibility and expertise. Juli also orchestrated strategic marketing campaigns to bring engagement to the whitepaper, including partnerships with industry magazines like S.D. Times, and managed targeted Google search and display ads. Her efforts not only enhanced the CEO’s profile but also drove significant new leads, solidifying ProdPerfect’s position as a key player in the market.See More

Work History

Head of Marketing

ChronicledOct 2022 - Present • 2 yrs 1 moAs head of Chronicled's marketing strategy, saw increase in enterprise clients by 100%. Clients include 8 of the top 20 pharmaceutical companies. Initiatives included sales enablement content strategy, multitouch digital campaigns, webinars, and high impact events. In direct partnership with sales, drove ARR leap from $2.8M to $4.1M.

Marketing Consultant

Juli Cooper Growth ConsultingJul 2015 - Present • 9 yrs 4 mosProviding go-to-market planning, strategic oversight, and tactical implementation for early-stage companies including Mindbase, The Retreat at Crystal Creek, Open Door Immigration Services, and Brook of Hope.

Marketing Director

Barna GroupJan 2022 - Oct 2022 • 10 mosStrategic head of all marketing initiatives, including organizational ecommerce store, SaaS platform, and overall brand. Increased Barna Access Plus ARR by 67% in first two quarters.

Head of Growth Marketing

EdmitJun 2021 - Sep 2021 • 4 mosStrategic head of all consumer marketing strategy. Led go-to-market growth strategy for the Edmit Guarantee product launch, spearheading paid media campaigns, implemented event-based email nurture program, and creating onsite conversion funnels. Increased landing page conversion rate 10x through user research and optimization.

Director of Growth Marketing

Sora SchoolsSep 2020 - Jun 2021 • 10 mosCreated growth function from scratch, building out lead funnels, marketing automation, business development system, and robust advertising campaigns, attributing to 1,500 new student leads and 65% growth in enrollment in first 2 quarters of employment. Implemented CAC tracking and attribution to lead efficiency pivoting for revenue department initiatives. Practiced frequent iteration rhythms and incremental CRO testing to build out full revenue tech stack and operational growth program.

Chief Marketing Officer / Co-Founder

EZER CreativeApr 2018 - Dec 2020 • 2 yrs 9 mosLeading digital marketing strategy and technical implementation for all EZER Creative clients, from ideation to implementation, to strategic analysis.

Director of Digital Marketing

ProdPerfectOct 2018 - Jan 2020 • 1 yr 4 mosAs second hire in a high tech SaaS startup, created entire B2B marketing program from scratch, leading from pre-seed to post Series A stages, owning all marketing sourced leads throughout first year, contributing to 40% MoM company growth. Galvanized digital advertising engagement, achieving 18% click through rates with website engagements of over 7,000 accounts, contributing to marketing- sourced sales opportunities worth over $1 million in ARR. Built out and owned tech stack.

Digital Communications Manager

GCTSOct 2017 - Oct 2018 • 1 yr 1 moLed all digital marketing and communications initiatives, introducing and executing data-driven comprehensive SEM and SMM plan, developing analytics systems, and implementing Facebook and Google advertising campaign strategy. Led email marketing strategy, overhauling largest annual email campaign, to achieve growth in internal and external subscriber base by 50% and achieving open rate 50% higher than industry average. Hubspot owner and lead digital strategist.

Blog Feature Writer / Regular Contributor

BoundlessAug 2016 - Aug 2018 • 2 yrs 1 moStrategized and produced content for publication, writing quarterly research-based evergreen content for feature articles, achieving up to 1,000 shares per post. Collaborated with team of bloggers and feature writers on social media, reviewing pitches, sharing material, copyediting and proofreading.

Education

Quantic School of Business and Technology

Executive MBA, Blockchain, Startup Entrepreneurship, Strategic Leadership2022 - 2023

CXL

Minidegree, Conversion Optimization2021

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