Julia Blanco

I’m a B2B SaaS marketer with a background in enterprise sales, which means I know how to build pipeline that actually converts and how to get sales and marketing rowing in the same direction. I’ve helped early- and growth-stage startups scale through field marketing, partnerships, and executive thought leadership, generating millions in pipeline and some of the lowest CPLs across the funnel. I love bringing structure to scrappy teams and helping founders amplify their brand before they have a full marketing team. When I’m not working, I’m probably training for my next HYROX competition.

Projects

BD & marketing at seed stage fintech startup

A seed-stage fintech startup needed to establish its go-to-market motion and drive pipeline with limited marketing resources. Working directly alongside the CEO, I developed and executed a lean, data-driven strategy that generated $2.2 million in qualified pipeline within four months, all while staying under budget. I built the company’s first CRM and reporting framework, created marketing assets and outbound messaging, and launched account-based outreach to C-Suite executives at leading Private Credit and PE firms. To strengthen engagement and credibility, I curated targeted executive events and partnerships that accelerated deal momentum. By combining thoughtful event experiences with a structured GTM process, the company moved from untracked outreach to a repeatable, measurable growth engine, positioning it for its next round of funding.See More

Field Strategy - From 0 to $585k in marketing sourced ARR

A global SaaS company wanted to break into the U.S. market but had no local field marketing presence. Just myself, one sales person, and one bdr. I built and executed a full-funnel strategy from the ground up launching events, outbound campaigns, and partnerships that directly fueled 30% of total revenue. I identified the highest-impact events by conducting market research and building ROI models using Clay to evaluate audience fit, cost, and pipeline potential. From there, I developed an integrated field marketing program combining trade shows, custom executive dinners, and co-hosted partner events with companies like SVB, Hercules Capital, and Insight Partners. To maximize post-event ROI, I collaborated with growth marketing and sales leadership to create follow-up frameworks, gifting campaigns, and lead-scoring improvements that accelerated conversion. The result: $5.08M in pipeline and $585K in closed ARR directly attributed to events. Additionally, I aligned marketing and BDR teams through enablement programs, G2 review incentives, and AI-powered targeting, improving conversion rates across every stage of the funnel.See More

Brand - Digital Programming to Case Studies

To strengthen brand visibility and accelerate trust among finance and procurement leaders, I launched a cross-functional customer and influencer marketing program from the ground up. I sourced and negotiated partnerships with industry influencers and sponsorship opportunities that aligned with our target audience, while collaborating with customer success and sales teams to identify ideal advocates for webinars, events, and customer stories. I built a repeatable process for customer storytelling — from outreach to interview to publication — and wrote long-form case studies that showcased measurable ROI and thought leadership. These stories were repurposed across social, PR, and demand-gen channels, creating a cohesive digital presence that supported both brand credibility and pipeline acceleration. The result was a scalable advocacy engine that deepened customer relationships, expanded our audience through influencer partnerships, and positioned the brand as a trusted leader in the SaaS spend management space.See More

Social Media - Though leadership as a growth channel

To build credibility and drive inbound interest among finance and procurement leaders, I developed the CEO’s LinkedIn voice and turned it into a scalable acquisition channel. I created and managed all executive content: writing posts, building the editorial calendar, and ensuring consistent brand alignment across campaigns. I transformed top-performing CEO posts into Thought Leadership Ads on LinkedIn. These campaigns delivered the lowest cost per lead across the entire growth model, outperforming traditional paid programs. Of the ads launched, 28% achieved >10% click-through rates.See More

Work History

Field Marketing Manager - North America

VerticeI started my career out in sales, learning how to bring in revenue one deal at a time. Now I apply that mindset to demand generation and growth engineering. I am designing programs across field marketing, partnerships, outbound, and automation that actually multiply pipeline and drive meaningful revenue. I’m always experimenting with how AI can make us smarter, whether it’s powering outreach, shaping follow-up, or giving BDRs better tools. Day to day, that looks like trade shows, webinars, sponsorships, customer stories, exec social, and tightening the handoff between marketing and sales. Basically, if it fuels pipeline, I’m on it. Vertice is the spend optimization platform enabling businesses to simplify their procurement workflows, gain granular control and visibility of their spend, and realize cost savings of as much as 30%. Vertice manages $3.4 billion in spend worldwide for hundreds of enterprise customers in over 30 countries and is headquartered in London with additional offices in New York, Sydney, Brno and Johannesburg. Learn more at www.vertice.one.

Enterprise Account Executive

Ironclad, Inc.Jan 2022 - Jan 2023 • 1 yr 1 mo

Mid-Market Account Executive

Ironclad, Inc.Jan 2020 - Jan 2022 • 2 yrs 1 moIronclad is the leading digital contracting platform. By streamlining contract workflows, from creation and approvals to compliance and insights, Ironclad frees legal to be the strategic advisors they’re meant to be. Ironclad is used by modern General Counsels and their teams at companies like Calm, Asana, and Fitbit to unlock the power of their contracts data.

Commercial Account Executive

BoxJan 2020 - Jan 2021 • 1 yr 1 mo

Business Development

BoxJan 2019 - Jan 2020 • 1 yr 1 mo

Investor Services | Relationship Manager

CartaJan 2018 - Jan 2019 • 1 yr 1 mo

Investor Services | Account Manager

CartaJan 2017 - Jan 2018 • 1 yr 1 mo

Student Manager / Undergraduate Therapist

Claremont Autism CenterMay 2014 - Jun 2017 • 3 yrs 2 mos◆ Conducted individualized Applied Behavior Analysis (ABA) treatments for children with autism between the ages of 2 and 15 aimed at improving cognitive, speech, verbal and social skills ◆ Supervised 20 student therapists with the creation and organization of social skill activities including sports, team-building, role-playing and creative writing; work under the direction of nationally recognized ABA expert Dr. Marjorie Charlop

Research Analyst

Enterprise Management Advisors, IncJun 2011 - Jun 2017 • 6 yrs 1 mo◆ Conducted research to identify distressed company targets using distressed company industry reports ◆ Compiled basic research on targets identified and prepare summary for referral sources to generate new leads ◆ Maintained tracking matrix in Excel to monitor progress of financial distress for defaults and credit ratings

Intern, Worldwide Marketing Partnerships

Paramount PicturesJun 2016 - Aug 2016 • 3 mos◆ Assisted with development and implementation of domestic and international marketing partnerships for upcoming film releases ◆ Analyzed film scripts for promotional opportunities and presented ideas to executives ◆ Conducted research and assembled PowerPoint presentations on promotional campaigns by competing studios ◆ Provided on-site support at special events and film screenings

Education

Claremont McKenna College

Bachelor of Arts (B.A.), Economics and Psychology2013 - 2017

DIS: Danish Institute for Study Abroad

2015

The Tuck School of Business at Dartmouth

Business Bridge Program2015

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Revenue-Minded Startup Marketing Consultant | Field Marketing, Partnerships & Demand Gen | Ex-Ironclad, Box, Carta

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Julia Blanco

Field Sales & Marketing Representative

Growth Marketing Manager

Sales Strategy Manager

New York, NY, US

Outbound Sales

Marketing

Event Marketing

Campaign Management

Lead Generation

Recruiting

Growth

Salesforce

Prospecting

HubSpot

Sales

Customer Relationship Management

Outreach

Business Development

Growth Marketing

Campaign Marketing

Available for hire fromNegotiable

Contracts

Projects

BD & marketing at seed stage fintech startup

Field Strategy - From 0 to $585k in marketing sourced ARR

Brand - Digital Programming to Case Studies

Social Media - Though leadership as a growth channel