Top Talent like Julia are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Julia Weikel

Creative & Brand Strategist • Growth Marketing Manager • Content Marketing Manager • Seattle, WA, US
Creative Strategy
Organization
Task Delegation
Group Leadership
Team Management
Team Building
Consumer Behavior
Business Operations
Communication
Ideation
Management
Brand Development
Growth Hacking
Business Development
Strategic Design
Growth
Journey Mapping
User Flows
B2B Marketing
Creative Direction
Critical Thinking
Project Development
Collaboration
Digital Strategy
Business Strategy
Business Planning
Strategic Communications
Strategy & Business Development
Strategic Planning
Project Planning
Creative Thinking
Crisis Management
Interpersonal Communication
Leadership
Available for hire fromNegotiable
Contracts
Senior Marketing Leader | Brand, Growth, and Innovation
Dynamic and results-driven senior strategic marketing leader with over a decade of experience across multiple sectors, excelling in brand and product positioning, strategic planning, and team leadership. Skilled in steering cross-functional teams, fostering growth, and navigating rapidly evolving landscapes. A full stack marketer with a history of success in start-up environments, adept at executing innovative marketing campaigns. Strongly data-oriented, emphasizing monitoring, evaluation, and optimization for maximum results. A passionate and inclusive team leader dedicated to nurturing team growth and positive progression, offering a unique combination of skills and adaptability in both senior marketing leadership and go-to-market/product marketing roles.

Work History

U

Director of Marketing

University of Washington - Michael G. Foster School of Business
S

Brand Strategy Consultant

Self-employedJul 2022 - Oct 2022 • 4 mosProvided strategic counsel on brand positioning, lead generation, adoption of AI enabled and Augmented Reality SaaS partners, workflow automations, and integrations, delivering scalable strategies that optimized brand growth.
R

Senior Manager Demand Generation

ResonaiFeb 2022 - Jul 2022 • 6 mosLaunched go-to-market strategies for North American expansion of commercial real estate digital twin and augmented reality technology, transforming physical spaces into intelligent digital environments. Led ROI-focused marketing initiatives spanning SEO, digital advertising, content strategy, and sales enablement. Developed vertical-specific messaging, landing pages, whitepapers, and sales enablement strategies to support lead conversion and sales pipeline growth. Owned all agency relationships, budgets, operations, and performance reporting, ensuring measurable outcomes.
I

Senior Marketing Manager

Identity Digital Inc.Mar 2019 - Feb 2022 • 3 yrsDeveloped and implemented a data-driven vertical marketing strategy, leveraging Tableau and market and consumer research to prioritize campaigns and drive market development. Led brand positioning efforts, refining personas and crafting B2C/B2B value propositions for global impact. Increased unaided brand awareness within key verticals through market research, buyer focus groups, and strategic PR, registry partner campaigns, and business development strategies. Created the now-renowned monthly Domain Trend Report, a now-cornerstone of industry engagement and organic amplification within the domain investor community. Drove market expansion and business development by supporting high-value partnerships and acquisitions, representing the organization to global partners and influencers. Hosted a Clubhouse session during its peak usership on digital identity that led to record-breaking sales for premium priced .live domains.
L

Product Marketing Manager - Leafly Pickup

LeaflyMay 2018 - Nov 2018 • 7 mos- Managed and coordinated field and client support teams for successful product launch. - Led coordination and rollout of in-store hardware, training, and adoption retention program. - Set up ongoing end-user insights and reporting processes to support scaling Leafy PickUp to marquee districts. - Contributed to the success of the organization through the development and implementation of innovative strategies and processes.
F

Senior Product Marketing Manager

Favly, Inc.Oct 2017 - Feb 2018 • 5 mos- Created and implemented mobile application customer journey mapping and automated nurture sequence for improved customer engagement. - In partnership with the creative team, developed brand identity architecture and content strategy, resulting in a cohesive and effective brand image. - Utilized data and insights to inform and optimize marketing campaigns, driving beta customer retention and engagement. - Contributed to the trajectory of success of the organization through the development and implementation of innovative marketing strategies.
T

Marketing Director

the NALAJun 2015 - Oct 2017 • 2 yrs 5 mos- Proven marketing leader promoted to Agency Director after demonstrating success as an Account Director. - Spearheaded a comprehensive visual brand and product rebranding initiative. - Revamped the agency's marketing service offerings to align with industry trends and drive growth. - Implemented strategic plans to drive profitability in the digital marketing division of a legacy advertising agency. - Utilized leadership skills and a forward-thinking approach to drive successful results for SMB clients through innovative marketing strategies.
U

Director of Marketing

University of Washington Foster School of BusinessFull-time EmployeeDirected the full rebranding of the school’s identity, including a complete UI/UX transformation of digital platforms to align with user needs and industry trends, while leading a team of 8 marketing professionals. Led AI adoption and the development of a suite of AI agents and automated workflows, streamlining processes across multiple teams, scaling departmental services, reducing project timelines, and enhancing institutional knowledge, efficiency, and quality while positioning the organization as innovators within the broader university. Reorganized and optimized the marketing team structure, partnering with the CMO to reassess division of ownership and ensure alignment across a broader team, while introducing a strategic marketing calendar, KPIs, automated reporting tools, and new processes to drive performance. Managed the launch of an integrated brand and awareness campaign in partnership with the agency of record, supported by an annual budget of $1MM, significantly increasing applications and engagement. Designed and executed growth-focused marketing tactics, including strategic lead nurturing, advanced segmentation, and targeted campaign development. Established cross-departmental collaboration by coordinating with faculty, fundraising teams, and external agencies to streamline workflows, enhance resource sharing, and directly contribute to measurable growth in program outreach and engagement. Launched Foster branded apparel e-commerce, including full revenue strategy, store development, fulfillment partner sourcing, creative direction, and marketing strategy, establishing a sustainable and profitable revenue stream.

Education

S

Swinburne University of Technology

Bachelor of Arts (BA), Communication and Media Studies
B

Box Hill Institute

Diploma, Applied Fashion Design and Technology

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Senior Marketing Leader | Brand, Growth, and Innovation
Dynamic and results-driven senior strategic marketing leader with over a decade of experience across multiple sectors, excelling in brand and product positioning, strategic planning, and team leadership. Skilled in steering cross-functional teams, fostering growth, and navigating rapidly evolving landscapes. A full stack marketer with a history of success in start-up environments, adept at executing innovative marketing campaigns. Strongly data-oriented, emphasizing monitoring, evaluation, and optimization for maximum results. A passionate and inclusive team leader dedicated to nurturing team growth and positive progression, offering a unique combination of skills and adaptability in both senior marketing leadership and go-to-market/product marketing roles.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Julia are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Julia Weikel

Creative & Brand Strategist • Growth Marketing Manager • Content Marketing Manager • Seattle, WA, US
Creative Strategy
Organization
Task Delegation
Group Leadership
Team Management
Team Building
Consumer Behavior
Business Operations
Communication
Ideation
Management
Brand Development
Growth Hacking
Business Development
Strategic Design
Growth
Journey Mapping
User Flows
B2B Marketing
Creative Direction
Critical Thinking
Project Development
Collaboration
Digital Strategy
Business Strategy
Business Planning
Strategic Communications
Strategy & Business Development
Strategic Planning
Project Planning
Creative Thinking
Crisis Management
Interpersonal Communication
Leadership
Available for hire fromNegotiable
Contracts

Work History

U

Director of Marketing

University of Washington - Michael G. Foster School of Business
S

Brand Strategy Consultant

Self-employedJul 2022 - Oct 2022 • 4 mosProvided strategic counsel on brand positioning, lead generation, adoption of AI enabled and Augmented Reality SaaS partners, workflow automations, and integrations, delivering scalable strategies that optimized brand growth.
R

Senior Manager Demand Generation

ResonaiFeb 2022 - Jul 2022 • 6 mosLaunched go-to-market strategies for North American expansion of commercial real estate digital twin and augmented reality technology, transforming physical spaces into intelligent digital environments. Led ROI-focused marketing initiatives spanning SEO, digital advertising, content strategy, and sales enablement. Developed vertical-specific messaging, landing pages, whitepapers, and sales enablement strategies to support lead conversion and sales pipeline growth. Owned all agency relationships, budgets, operations, and performance reporting, ensuring measurable outcomes.
I

Senior Marketing Manager

Identity Digital Inc.Mar 2019 - Feb 2022 • 3 yrsDeveloped and implemented a data-driven vertical marketing strategy, leveraging Tableau and market and consumer research to prioritize campaigns and drive market development. Led brand positioning efforts, refining personas and crafting B2C/B2B value propositions for global impact. Increased unaided brand awareness within key verticals through market research, buyer focus groups, and strategic PR, registry partner campaigns, and business development strategies. Created the now-renowned monthly Domain Trend Report, a now-cornerstone of industry engagement and organic amplification within the domain investor community. Drove market expansion and business development by supporting high-value partnerships and acquisitions, representing the organization to global partners and influencers. Hosted a Clubhouse session during its peak usership on digital identity that led to record-breaking sales for premium priced .live domains.
L

Product Marketing Manager - Leafly Pickup

LeaflyMay 2018 - Nov 2018 • 7 mos- Managed and coordinated field and client support teams for successful product launch. - Led coordination and rollout of in-store hardware, training, and adoption retention program. - Set up ongoing end-user insights and reporting processes to support scaling Leafy PickUp to marquee districts. - Contributed to the success of the organization through the development and implementation of innovative strategies and processes.
F

Senior Product Marketing Manager

Favly, Inc.Oct 2017 - Feb 2018 • 5 mos- Created and implemented mobile application customer journey mapping and automated nurture sequence for improved customer engagement. - In partnership with the creative team, developed brand identity architecture and content strategy, resulting in a cohesive and effective brand image. - Utilized data and insights to inform and optimize marketing campaigns, driving beta customer retention and engagement. - Contributed to the trajectory of success of the organization through the development and implementation of innovative marketing strategies.
T

Marketing Director

the NALAJun 2015 - Oct 2017 • 2 yrs 5 mos- Proven marketing leader promoted to Agency Director after demonstrating success as an Account Director. - Spearheaded a comprehensive visual brand and product rebranding initiative. - Revamped the agency's marketing service offerings to align with industry trends and drive growth. - Implemented strategic plans to drive profitability in the digital marketing division of a legacy advertising agency. - Utilized leadership skills and a forward-thinking approach to drive successful results for SMB clients through innovative marketing strategies.
U

Director of Marketing

University of Washington Foster School of BusinessFull-time EmployeeDirected the full rebranding of the school’s identity, including a complete UI/UX transformation of digital platforms to align with user needs and industry trends, while leading a team of 8 marketing professionals. Led AI adoption and the development of a suite of AI agents and automated workflows, streamlining processes across multiple teams, scaling departmental services, reducing project timelines, and enhancing institutional knowledge, efficiency, and quality while positioning the organization as innovators within the broader university. Reorganized and optimized the marketing team structure, partnering with the CMO to reassess division of ownership and ensure alignment across a broader team, while introducing a strategic marketing calendar, KPIs, automated reporting tools, and new processes to drive performance. Managed the launch of an integrated brand and awareness campaign in partnership with the agency of record, supported by an annual budget of $1MM, significantly increasing applications and engagement. Designed and executed growth-focused marketing tactics, including strategic lead nurturing, advanced segmentation, and targeted campaign development. Established cross-departmental collaboration by coordinating with faculty, fundraising teams, and external agencies to streamline workflows, enhance resource sharing, and directly contribute to measurable growth in program outreach and engagement. Launched Foster branded apparel e-commerce, including full revenue strategy, store development, fulfillment partner sourcing, creative direction, and marketing strategy, establishing a sustainable and profitable revenue stream.

Education

S

Swinburne University of Technology

Bachelor of Arts (BA), Communication and Media Studies
B

Box Hill Institute

Diploma, Applied Fashion Design and Technology

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.