Top Talent like Kacie are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kacie Jederberg

Content Marketing Manager
Social Media Marketing Specialist
Product Marketing Manager
Portland, OR, US
Messaging Strategy
Integrated Marketing
Marketing Analytics
Digital Strategy
LinkedIn
Twitter
Hootsuite
Social Ad Campaigns
Event Management
Project Management
Marketing Strategy
Content Strategy
Digital Advertising
LinkedIn Ads
Social Media
Digital Marketing
Event Marketing
Social Media Marketing
Marketing
Available for hire fromNegotiable
Contracts
Strategic Marketing Leader | Revenue Growth Expert
I hold an MBA from Central Michigan University and a BA from Portland State, providing a solid foundation in marketing. My career includes impactful roles such as Industry Marketing Manager at Huron, where I achieved double-digit revenue growth by leading strategic marketing initiatives in the Higher Education sector, and Portfolio Marketing Manager at Trane, where I advanced product awareness and customer engagement. I specialize in developing comprehensive marketing strategies, optimizing digital media, and mentoring teams to drive growth. My expertise includes crafting tailored messaging, designing go-to-market strategies, and contributing to leadership teams to deliver innovative, results-driven marketing.

Projects

Marketing Budget Revamp – Trane Technologies, District Marketing Manager

Challenge: The district’s marketing budget lacked visibility and alignment with business priorities, making it difficult to track spend, measure ROI, or optimize allocation. Approach: I led a comprehensive budget overhaul, creating a transparent and streamlined process that categorized expenses by campaign, channel, and business objective. I partnered with sales and operations leaders to realign spending with revenue goals, developed forecasting tools, and implemented tracking dashboards to monitor spend in real-time and enhance accountability. Outcome: Achieved a 30% cost reduction while enhancing spend tracking and redirecting funds to the highest-performing initiatives. The new process improved collaboration across teams, supported stronger decision-making, and ensured marketing investment directly contributed to pipeline growth and customer engagement.See More

Event Marketing Strategy Revamp – Huron Consulting Group, Marketing Manager

Challenge: Events were managed in silos with inconsistent messaging, limited budget oversight, and no reliable process for tracking leads, measuring ROI, or distinguishing marketing spend from sales spend. Approach: I developed a comprehensive event marketing strategy that introduced wraparound messaging to align pre-, during-, and post-event communications. I implemented structured budgeting processes, built ROI models, established lead tracking systems, and created an event scorecard to compare performance across events and guide planning for future years. I also restructured expense tracking to clearly separate marketing spend from sales spend, giving leadership greater visibility into true marketing ROI. Outcome: Delivered a scalable, data-driven event marketing framework that improved consistency, maximized budget efficiency, and provided clear visibility into ROI, lead conversion, and spend allocation. The scorecard approach elevated brand presence, strengthened sales alignment, and ensured events became a measurable driver of business growth year over year.See More

Work History

H

Industry Marketing Manager

HuronAug 2021 - Jun 2024 • 2 yrs 11 mosDrove business growth by creating and implementing marketing strategies for the Higher Education portfolio for Huron Consulting Group. • Spearheaded the creation and execution of integrated marketing strategies for the Higher Education portfolio, resulting in double-digit revenue growth and enhanced brand visibility. • Developed and delivered detailed performance reports, providing actionable insights and recommendations to senior leadership. • Collaborated with diverse internal and external teams to implement marketing initiatives, serving as the key strategic advisor for the Higher Education sector. • Leveraged AI tools to create compelling social media content, booth messaging, and other external communications.
T

Portfolio Marketing Manager

TraneMar 2019 - Nov 2020 • 1 yr 9 mosDrove marketing strategy for the Controls, Digital, and Energy Services portfolios for Trane North America. • Directed marketing strategies for Controls and Digital portfolios, significantly boosting product awareness and addressing complex customer needs. • Managed relationships with cross-functional teams, including creative design, product management, and customer insights teams to optimize marketing efforts and achieve goals. • Crafted messaging and go-to-market strategies for a $2 billion business segment, tailored to unique buyer personas and sales channels.
T

District Marketing Manager

TraneJun 2016 - Mar 2019 • 2 yrs 10 mosDesigned and executed comprehensive marketing strategy and programs across Oregon, Washington, Alaska, and Hawaii, enhancing revenue through diverse channels and campaigns. • Optimized marketing spend, achieving a 30% reduction while increasing customer engagement and satisfaction. • Built a robust digital media presence, generating over 150,000 impressions within 24 months. • Mentored and developed team members, fostering growth in their marketing skills and strategic thinking and acted as an influencing member of the District Leadership Team.
T

Marketing Specalist

TraneDec 2015 - Jul 2016 • 8 mosImplemented strategic marketing initiatives and served as the subject matter expert in marketing communications and customer satisfaction for the Oregon Area Office.
T

Marketing and Training Leader

TraneOregonMar 2014 - Dec 2015 • 1 yr 10 mosDirected strategic marketing efforts across the organization and led the development of all marketing activities. • Contributed to the Leadership Team, driving key strategic decisions and fostering organizational growth. • Planned and coordinated customer training programs, events, and marketing activities.

Education

C

Central Michigan University

Master of Business Administration - MBA, Marketing2020
P

Portland State University - School of Business

Bachelor of Business Administration (BBA), Marketing2013 - 2016
O

Oregon State University

Bachelor of Arts - BA, Communications2000 - 2005

Similar Pangeans

Brittany Burke

Strategic Marketing Executive | Website & Campaign Expert | HubSpot Certified | Driving Growth with Smart, Data-Backed Strategy
Product Marketing • Growth Marketing Management • Content Marketing • 13 years of exp. • Colorado Springs, CO, US

Matthew Walker

Head of Marketing | Marketing Director | Brand Strategy Consultant
Growth Marketing Management • Creative & Brand Strategy • Content Marketing • 12 years of exp. • Richmond, VA, US

Natasha Thorsen

Digital Campaign Producer | Growth Marketing Leader Driving Multi-Channel Execution
Growth Marketing Management • 10 years of exp. • New York, NY, US

Latesha Lynch

Marketing Consultant | Content Strategist Expert
Content Marketing • Email Marketing • Social Media Marketing • 9 years of exp. • Atlanta, GA, US

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Strategic Marketing Leader | Revenue Growth Expert
I hold an MBA from Central Michigan University and a BA from Portland State, providing a solid foundation in marketing. My career includes impactful roles such as Industry Marketing Manager at Huron, where I achieved double-digit revenue growth by leading strategic marketing initiatives in the Higher Education sector, and Portfolio Marketing Manager at Trane, where I advanced product awareness and customer engagement. I specialize in developing comprehensive marketing strategies, optimizing digital media, and mentoring teams to drive growth. My expertise includes crafting tailored messaging, designing go-to-market strategies, and contributing to leadership teams to deliver innovative, results-driven marketing.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Brittany Burke

Strategic Marketing Executive | Website & Campaign Expert | HubSpot Certified | Driving Growth with Smart, Data-Backed Strategy
Product Marketing • Growth Marketing Management • Content Marketing • 13 years of exp. • Colorado Springs, CO, US

Matthew Walker

Head of Marketing | Marketing Director | Brand Strategy Consultant
Growth Marketing Management • Creative & Brand Strategy • Content Marketing • 12 years of exp. • Richmond, VA, US

Natasha Thorsen

Digital Campaign Producer | Growth Marketing Leader Driving Multi-Channel Execution
Growth Marketing Management • 10 years of exp. • New York, NY, US

Latesha Lynch

Marketing Consultant | Content Strategist Expert
Content Marketing • Email Marketing • Social Media Marketing • 9 years of exp. • Atlanta, GA, US

Top Talent like Kacie are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kacie Jederberg

Content Marketing Manager
Social Media Marketing Specialist
Product Marketing Manager
Portland, OR, US
Messaging Strategy
Integrated Marketing
Marketing Analytics
Digital Strategy
LinkedIn
Twitter
Hootsuite
Social Ad Campaigns
Event Management
Project Management
Marketing Strategy
Content Strategy
Digital Advertising
LinkedIn Ads
Social Media
Digital Marketing
Event Marketing
Social Media Marketing
Marketing
Available for hire fromNegotiable
Contracts

Projects

Marketing Budget Revamp – Trane Technologies, District Marketing Manager

Challenge: The district’s marketing budget lacked visibility and alignment with business priorities, making it difficult to track spend, measure ROI, or optimize allocation. Approach: I led a comprehensive budget overhaul, creating a transparent and streamlined process that categorized expenses by campaign, channel, and business objective. I partnered with sales and operations leaders to realign spending with revenue goals, developed forecasting tools, and implemented tracking dashboards to monitor spend in real-time and enhance accountability. Outcome: Achieved a 30% cost reduction while enhancing spend tracking and redirecting funds to the highest-performing initiatives. The new process improved collaboration across teams, supported stronger decision-making, and ensured marketing investment directly contributed to pipeline growth and customer engagement.

Event Marketing Strategy Revamp – Huron Consulting Group, Marketing Manager

Challenge: Events were managed in silos with inconsistent messaging, limited budget oversight, and no reliable process for tracking leads, measuring ROI, or distinguishing marketing spend from sales spend. Approach: I developed a comprehensive event marketing strategy that introduced wraparound messaging to align pre-, during-, and post-event communications. I implemented structured budgeting processes, built ROI models, established lead tracking systems, and created an event scorecard to compare performance across events and guide planning for future years. I also restructured expense tracking to clearly separate marketing spend from sales spend, giving leadership greater visibility into true marketing ROI. Outcome: Delivered a scalable, data-driven event marketing framework that improved consistency, maximized budget efficiency, and provided clear visibility into ROI, lead conversion, and spend allocation. The scorecard approach elevated brand presence, strengthened sales alignment, and ensured events became a measurable driver of business growth year over year.

Work History

H

Industry Marketing Manager

HuronAug 2021 - Jun 2024 • 2 yrs 11 mosDrove business growth by creating and implementing marketing strategies for the Higher Education portfolio for Huron Consulting Group. • Spearheaded the creation and execution of integrated marketing strategies for the Higher Education portfolio, resulting in double-digit revenue growth and enhanced brand visibility. • Developed and delivered detailed performance reports, providing actionable insights and recommendations to senior leadership. • Collaborated with diverse internal and external teams to implement marketing initiatives, serving as the key strategic advisor for the Higher Education sector. • Leveraged AI tools to create compelling social media content, booth messaging, and other external communications.
T

Portfolio Marketing Manager

TraneMar 2019 - Nov 2020 • 1 yr 9 mosDrove marketing strategy for the Controls, Digital, and Energy Services portfolios for Trane North America. • Directed marketing strategies for Controls and Digital portfolios, significantly boosting product awareness and addressing complex customer needs. • Managed relationships with cross-functional teams, including creative design, product management, and customer insights teams to optimize marketing efforts and achieve goals. • Crafted messaging and go-to-market strategies for a $2 billion business segment, tailored to unique buyer personas and sales channels.
T

District Marketing Manager

TraneJun 2016 - Mar 2019 • 2 yrs 10 mosDesigned and executed comprehensive marketing strategy and programs across Oregon, Washington, Alaska, and Hawaii, enhancing revenue through diverse channels and campaigns. • Optimized marketing spend, achieving a 30% reduction while increasing customer engagement and satisfaction. • Built a robust digital media presence, generating over 150,000 impressions within 24 months. • Mentored and developed team members, fostering growth in their marketing skills and strategic thinking and acted as an influencing member of the District Leadership Team.
T

Marketing Specalist

TraneDec 2015 - Jul 2016 • 8 mosImplemented strategic marketing initiatives and served as the subject matter expert in marketing communications and customer satisfaction for the Oregon Area Office.
T

Marketing and Training Leader

TraneOregonMar 2014 - Dec 2015 • 1 yr 10 mosDirected strategic marketing efforts across the organization and led the development of all marketing activities. • Contributed to the Leadership Team, driving key strategic decisions and fostering organizational growth. • Planned and coordinated customer training programs, events, and marketing activities.

Education

C

Central Michigan University

Master of Business Administration - MBA, Marketing2020
P

Portland State University - School of Business

Bachelor of Business Administration (BBA), Marketing2013 - 2016
O

Oregon State University

Bachelor of Arts - BA, Communications2000 - 2005

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.