Kaleab Eshetu

Design Systems

Usability Testing

Adobe Creative Suite

User-Centered Design

Lead Generation

Heuristic Evaluation

Market Research

Mobile Design

Design Thinking

A/B Testing

UX Strategy

UI/UX Design

Available for hire fromNegotiable

Contracts

Product Designer | Visual Identity Specialist

A self-taught creative with almost half a decade of freelancing and agency experience working mostly with startup founders.

Work History

Product Designer

PlayStream InteractiveCrafting intuitive and functional interfaces for a centralized dashboard used by internal teams and external partners. Designing engaging and user-friendly interfaces for browser-based casual games that captivate players. Creating visually appealing and high-performing landing pages and web solutions for various clients, similar to agency work.

Product Designer

FreelanceI work as a freelancer with clients to bring their websites, and web & mobile apps to life through design.

Visual Identity Designer

FreelanceJan 2020 - Dec 2024 • 5 yrsAs a Freelance Identity Designer, I specialize in crafting distinctive visual identities that resonate with clients' target audiences and effectively communicate their brand values. Leveraging my expertise in brand strategy and design principles, I collaborate closely with clients to conceptualize and execute compelling brand identities across various mediums. Proficient in Adobe Creative Suite, I deliver high-quality logo designs, typography treatments, colour schemes, and brand guidelines tailored to meet each client's unique needs. Whether it's developing brand identities for startups, small businesses, or established companies, I am dedicated to helping clients stand out in today's competitive market.

Design Engineer

Devshop StudioMay 2023 - Oct 2024 • 1 yr 6 mosI focused on developing MVPs for startups, translating their ideas into functional designs that met user needs. Successfully designed 15+ MVPs, leading to positive feedback from clients and two MVPs going on to be developed further after positive market validation. Streamlined the design process, reducing prototype development time by 25%. Collaborated with cross-functional teams to ensure alignment between design and engineering.

Personal Trainer

FreelanceMay 2020 - Mar 2023 • 2 yrs 11 mosI worked as a personal trainer on a freelance basis to improve my clients' physical fitness as they see fit right from the comfort of their homes. Whether it's losing fat, gaining muscle or just being fit and living a healthier life, I helped them achieve their New Year's resolutions and then some.

Education

HiLCoE

Bachelor of Science - BS, Computer Science

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