Kate Wing

Social Media Marketing Specialist • Content Marketing Manager • Product Marketing Manager • Minneapolis, MN, US

MailChimp

Email Marketing

Reels

Canva

Product Photography

Photography

Content Planning

Community Management

Paid Ads

TikTok

Instagram

Asana

Event Planning

Eventbrite

Organization

Content Strategy

Later

Content Creation

Available for hire fromNegotiable

Contracts

A creative with an analytical mind with strong skills in social media, content creation, product photography, and more.

My name is Kate Wing, I am a creative living in Minneapolis, MN. I have a degree in marketing from the University of Minnesota, Carlson School of Management. I have served as the social media manager for several brands, working in house and in agency settings. In these roles I created content, built content calendars, and managed the social community. The content I create ranges from graphics made in Canva to reels edited in CapCut to professional photography. I have experience in product and brand photography, having served as the art director and photographer for several shoots. In my agency roles I also gained experience with Squarespace website design and updates, email marketing, and brand strategy. I would love to work with you!

Projects

Dinner Party Shoot

For this project I served as the art director and photographer. The shoot was for a local mall who wanted to showcase a special giveaway they were offering to help you style your own dinner party. For this shoot, along with a team, we styled two dinner party scenes showcasing the giveaway items. These photographs were used for print materials and online promotion. I also worked to develop a webpage for the promotion through Squarespace. See More

Al Fresco Shoot

For this project I was tasked to shoot an Al Fresco scene to promote a local newspaper. For this shoot I served as the art director and photographer. Along with the picnic styled scene, I edited these pictures to give a vintage, film photo appearance. These were used for social media promotion.See More

Barbershop Shoot

This photoshoot was for a local barbershop to help promote their business and create marketing materials. For this shoot I served as the art director and photographer. In order to stay true to the brand and vibe of the shop, I edited all of the pictures in black and white, keeping it very clean and simplistic. These images were used on their website and on social media. See More

Work History

Marketing & Community Manager

LAB MPLSDevelop and implement strategic social media plans for LAB and client brands, ensuring alignment with brand identity and audience preferences while staying abreast of platform trends Create compelling photo and video content using Adobe Creative Cloud Suite, Canva, and CapCut for LAB and client social media platforms Coordinate and maintain social content calendars for LAB and multiple clients Collaborate in art direction and product photography for LAB and client projects Manage a community of small businesses, devising content and promotional strategies and serving as their primary contact Design visually appealing and functional Squarespace websites, including custom coding as needed along with implementing ongoing updates Organize and execute community events to enhance local engagement and foster connections Oversee tours and rentals of the LAB Studio

Brand Strategy Intern

The StableJun 2022 - Aug 2022 • 3 mosConducted in-depth research on industry trends and consumer insights to develop strategic brand recommendations Developed detailed brand personas tailored to target markets, ensuring alignment with overall brand objectives Compiled comprehensive social media trend reports to inform strategic decision-making Delivered engaging presentations to clients and internal stakeholders, effectively communicating project objectives and recommendations. Collaborated closely with art directors and designers to translate brand and content strategies into visually compelling assets and campaigns

Marketing Intern

Caravan WellnessSep 2021 - Dec 2021 • 4 mosProduced dynamic video and image content for social media platforms utilizing Canva, ensuring high-quality visual representation of brand messaging. Fostered strategic partnerships with external companies and influencers to enhance brand visibility and engagement. Crafted engaging written content for social media posts and newsletters, maintaining consistent brand voice and messaging. Orchestrated end-to-end planning and execution of promotional events, meticulously coordinating all aspects for seamless implementation.

Education

University of Minnesota

Bachelor of Science in Business, MarketingSep 2019 - May 2022

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