Top Talent like Rayna are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Rayna Velasquez
Sales & Business Development Manager • Field Sales & Marketing Representative • Creative & Brand Strategist • Minneapolis, MN, US
Travel Planning
Trello
Ad Copy
Adobe InDesign
Strategy & Business Development
Emails
Business Development
Media Relations
Search Engine Marketing
Adobe Illustrator
Print Advertising
Brand Development
Event Assistance
Campaign Marketing
Crello
Display Ads
Paid Ads
Program Coordination
Eventbrite
Social Media Management
Creative Marketing
Event Management
Facebook Ads
Microsoft Project
Microsoft Outlook
Adaptability
Scheduling
Time Management
Graphic Design
Design
Communication
Microsoft 365
macOS
Storytelling
Market Research
Pet-sitting
Organization
Planning
Business Strategy
Marketing
Management
Brand Strategy
Customer Service
Consumer Behavior
Consulting
Event Marketing
Event Planning
Event Coordination
Television
Account Management
Presentation Design
Logo Design
Salesforce
Sales
Community Management
Campaign Management
Integrated Marketing
Shipping and Receiving
Logistics
E-Commerce
Supply Chain
Supply Chain Management
Web Design
Copywriting
Writing
Content Creation
Digital Strategy
MailChimp
Canva
Adobe Creative Suite
G-Suite
Microsoft Suite
Shopify
Media Communications
Digital Advertising
Promotional Marketing
Hootsuite
Social Media Communications
Twitter
Instagram Ads
Social Media
Instagram
Facebook
Digital Marketing
Advertising
Social Media Marketing
Facebook Business Pages
Creative Marketing & Media Specialist | Graphic Design, Advertising, & Brand Partnership Strategy Expert
I'm a creative marketing and media specialist with a passion for driving results through compelling campaigns and strategic partnerships.
With experience across graphic design, advertising, and media, I help brands tell their story and reach the right audience. Whether it's crafting eye-catching visuals, optimizing paid ads, or building long-lasting partnerships, I thrive on delivering impactful solutions that align with business goals. I’m always looking for exciting projects in marketing, media, and partnerships to bring fresh ideas to life.
Projects
Advertising & Marketing Communications Strategy
Project: Developed a comprehensive marketing strategy for Wild State Cider, a local cidery in Duluth MN Objective: Increase brand awareness and market share. Conducted a SWOT analysis and identified target demographics to inform strategic initiatives. Key Deliverables: ● Collaborated with Wild State Cider to develop a strategic marketing plan focused on building brand awareness and increasing market share. ● Conducted market research, including a competitor analysis and demographic study of the Twin Ports area, to identify key opportunities for growth. ● Developed creative solutions such as social media advertising, influencer partnerships, and event promotions to engage a young, health-conscious audience. ● Designed and executed marketing collateral including posters, social media content, and digital coupons. ● Managed campaign budgets, ensuring cost-effective marketing strategies within a $3,800 budget. ● Proposed loyalty programs and influencer collaborations to strengthen brand loyalty and attract competitors' customers. ● Measured success through key metrics including cost-per-click, market share increase, and social media follower growth.See MoreConsumer Behavior
Project: Conducted a comprehensive business analysis for Two Loons Gallery & Boutique in Duluth, MN. Objective: Identified opportunities for improvement and proposed actionable strategies to enhance customer experience and business operations. Key Deliverables: ● Storefront Optimization: Recommended updates to signage and window displays to attract more foot traffic. ● Customer Interaction: Proposed hiring an additional employee to improve customer service and expand operating hours. ● In-Store Signage: Suggested enhancing in-store signage to guide customers and highlight unique products. ● Store Layout: Offered suggestions to optimize the store layout for better flow and increased sales. ● Product Sampling: Developed a strategy for offering food samples to boost customer engagement and drive sales.See MoreSocial Media Marketing
Client: Mountain Inn at Lutsen Objective: Develop a comprehensive social media marketing plan for the Mountain Inn. Tasks Completed: ● Client Meetings: Engaged with the Mountain Inn owners to understand their business goals and current social media presence. ● Strategy Development: Created a tailored social media marketing strategy to enhance the Mountain Inn's online presence. ● Plan Presentation: Delivered the final marketing plan to the owners, incorporating feedback for refinement.See MoreWork History
A
Social Media Coordinator
Alexandria Downtown Merchants AssociationFreelancerIncreased Deliverables (As of Oct. 2024): ● Reach 111% ● Interactions 445% ● Messaging 100% ● Follows 5.4% ● Frequency & Consistency 44% Responsibilities: ● Develop a regular content calendar featuring diverse content highlighting member businesses and events in Downtown Alexandria ● Create compelling captions, stories and posts that showcase the unique offerings of member businesses, utilizing shared and organic content via photo, video, graphics and live streams ● Maintain a consistent brand voice and visual aesthetic across all platforms ● Respond promptly and professionally to comments and messages ● Track key social media metrics such as reach, engagement and follower growth ● Analyze social media data to understand audience demographics & preferences ● Work closely with the ADMA board and member businesses to gather content and promote events ● Collaborate with other marketing & communication initiatives within the ADMA Testimonial: "Since Rayna began working on social media for our association, we have seen significant increases in engagement. She is a self-starter and has independently created tools to organize and encourage communication between our members about their upcoming events. Her work is highly professional and well designed, and she is always open to feedback and direction. " - Staci B., Board MemberP
Account Manager, Local Ad Sales @ WCCO-TV
ParamountFull-time Employee● Deliver compelling presentations to C-Suite executives showcasing linear broadcast television, OTT streaming and sponsorship opportunities while effectively engaging prospective clients ● Build effective digital, social and linear media plans that drive revenue and accomplish client KPIs ● Sold ad space for high-profile events including the Super Bowl, Grammy Awards, The Masters, March Madness, and more, driving significant revenue and brand visibility. ● Consistently achieve and surpass monthly and quarterly sales targets ● Create Integrated Marketing materials for 7 account executives and 50+ external clients ● Cultivate and maintain strong client relationships with 50+ direct advertisers and ad agencies to ensure satisfaction and retention ● Utilize Strata, Vivvix and Scarborough to develop customized sales presentations and ad campaignsW
Account Executive
Worldwide ExpressJul 2022 - Nov 2023 • 1 yr 5 mos● Consulted with C-suite executives to provide solutions for supply chain inefficiencies ● Cold called 50+ decision makers daily to effectively communicate process improvements and technological enhancements, resulting in 2+ meetings set per week. ● Collaborated with operations and account managers to ensure exceptional customer satisfaction ● Developed and presented streamlined technology solutions and detailed analyses to meet client needs ● Coordinated, developed, and managed all aspects of the proposal process from development to closure, including training on e-commerce platforms such as Shopify and ShipStation for new clients.U
Sales Development Program
UnitedHealth GroupFull-time EmployeeJun 2020 - Jul 2022 • 2 yrs 2 mos● Provided support to 40+ Medicare brokers and leaders, resolving issues and ensuring smooth operations ● Exceeded performance metrics consistently, showcasing sales acumen and customer focus ● Facilitated training sessions for brokers, aiding in onboarding and skill development ● Collaborated with member retention initiatives, contributing to retention efforts during peak seasons ● Successfully completed 18-month Sales Development programM
Social Media Marketing Intern
Mix CosmetiquesInternOct 2018 - Jan 2019 • 4 mos∙ Wrote content website, social media, and online ads, enhancing brand visibility and engagement. ∙ Organized company events including Grand Opening and Small Business Saturday ∙ Conducted website updates to ensure information accuracy and relevance. ∙ Prepared social media posts resulting in a 351% increase in Instagram viewers from start of internship to end ∙ Assisted in taking photographs of products and events, contributing to the visual marketing strategy. ∙ Created flyers and advertising materials to support promotional campaigns.A
Marketing & Design Intern
American Solutions for BusinessInternMay 2018 - Aug 2018 • 4 mos∙ Produced creative social media posts on LinkedIn, Instagram, Facebook and Twitter & posted at peak web traffic hours. ∙ Assisted colleagues and adapted to feedback in a professional environment. ∙ Organized and managed multiple tasks prior to specified deadlines. ∙ Designed flyers, ads, social media banners, a van wrap & more. ∙ Created direct mail, e-mail and print media ∙ Coordinated and executed product photoshoots.L
Server
Lake Life Hospitality GroupSeasonal WorkerSep 2017 - Jul 2021 • 3 yrs 11 mos● Provide exceptional service, taking orders, and ensuring a great dining experience. ● Train and onboard new staff, upholding high service standards. ● Multitasking in a fast-paced environment ● Handle payments and close out checks with precision. Responsible for my own daily cash and pay out. ● Collaborate with the kitchen to meet customer expectations. ● Endorsing food and beverages, thus generating sales ● Certified and trained in wine and alcohol service, enhancing the guest experience.Education
U
University of Minnesota Duluth
Bachelor of Business Administration - BBA, Marketing, Graphic Design2015 - 2019A
Alexandria Technical and Community College
PSEO2014 - 2015How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Creative Marketing & Media Specialist | Graphic Design, Advertising, & Brand Partnership Strategy Expert
I'm a creative marketing and media specialist with a passion for driving results through compelling campaigns and strategic partnerships.
With experience across graphic design, advertising, and media, I help brands tell their story and reach the right audience. Whether it's crafting eye-catching visuals, optimizing paid ads, or building long-lasting partnerships, I thrive on delivering impactful solutions that align with business goals. I’m always looking for exciting projects in marketing, media, and partnerships to bring fresh ideas to life.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Rayna are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Rayna Velasquez
Sales & Business Development Manager • Field Sales & Marketing Representative • Creative & Brand Strategist • Minneapolis, MN, US
Travel Planning
Trello
Ad Copy
Adobe InDesign
Strategy & Business Development
Emails
Business Development
Media Relations
Search Engine Marketing
Adobe Illustrator
Print Advertising
Brand Development
Event Assistance
Campaign Marketing
Crello
Display Ads
Paid Ads
Program Coordination
Eventbrite
Social Media Management
Creative Marketing
Event Management
Facebook Ads
Microsoft Project
Microsoft Outlook
Adaptability
Scheduling
Time Management
Graphic Design
Design
Communication
Microsoft 365
macOS
Storytelling
Market Research
Pet-sitting
Organization
Planning
Business Strategy
Marketing
Management
Brand Strategy
Customer Service
Consumer Behavior
Consulting
Event Marketing
Event Planning
Event Coordination
Television
Account Management
Presentation Design
Logo Design
Salesforce
Sales
Community Management
Campaign Management
Integrated Marketing
Shipping and Receiving
Logistics
E-Commerce
Supply Chain
Supply Chain Management
Web Design
Copywriting
Writing
Content Creation
Digital Strategy
MailChimp
Canva
Adobe Creative Suite
G-Suite
Microsoft Suite
Shopify
Media Communications
Digital Advertising
Promotional Marketing
Hootsuite
Social Media Communications
Twitter
Instagram Ads
Social Media
Instagram
Facebook
Digital Marketing
Advertising
Social Media Marketing
Facebook Business Pages
Projects
Advertising & Marketing Communications Strategy
Project: Developed a comprehensive marketing strategy for Wild State Cider, a local cidery in Duluth MN Objective: Increase brand awareness and market share. Conducted a SWOT analysis and identified target demographics to inform strategic initiatives. Key Deliverables: ● Collaborated with Wild State Cider to develop a strategic marketing plan focused on building brand awareness and increasing market share. ● Conducted market research, including a competitor analysis and demographic study of the Twin Ports area, to identify key opportunities for growth. ● Developed creative solutions such as social media advertising, influencer partnerships, and event promotions to engage a young, health-conscious audience. ● Designed and executed marketing collateral including posters, social media content, and digital coupons. ● Managed campaign budgets, ensuring cost-effective marketing strategies within a $3,800 budget. ● Proposed loyalty programs and influencer collaborations to strengthen brand loyalty and attract competitors' customers. ● Measured success through key metrics including cost-per-click, market share increase, and social media follower growth.Consumer Behavior
Project: Conducted a comprehensive business analysis for Two Loons Gallery & Boutique in Duluth, MN. Objective: Identified opportunities for improvement and proposed actionable strategies to enhance customer experience and business operations. Key Deliverables: ● Storefront Optimization: Recommended updates to signage and window displays to attract more foot traffic. ● Customer Interaction: Proposed hiring an additional employee to improve customer service and expand operating hours. ● In-Store Signage: Suggested enhancing in-store signage to guide customers and highlight unique products. ● Store Layout: Offered suggestions to optimize the store layout for better flow and increased sales. ● Product Sampling: Developed a strategy for offering food samples to boost customer engagement and drive sales.Social Media Marketing
Client: Mountain Inn at Lutsen Objective: Develop a comprehensive social media marketing plan for the Mountain Inn. Tasks Completed: ● Client Meetings: Engaged with the Mountain Inn owners to understand their business goals and current social media presence. ● Strategy Development: Created a tailored social media marketing strategy to enhance the Mountain Inn's online presence. ● Plan Presentation: Delivered the final marketing plan to the owners, incorporating feedback for refinement.Work History
A
Social Media Coordinator
Alexandria Downtown Merchants AssociationFreelancerIncreased Deliverables (As of Oct. 2024): ● Reach 111% ● Interactions 445% ● Messaging 100% ● Follows 5.4% ● Frequency & Consistency 44% Responsibilities: ● Develop a regular content calendar featuring diverse content highlighting member businesses and events in Downtown Alexandria ● Create compelling captions, stories and posts that showcase the unique offerings of member businesses, utilizing shared and organic content via photo, video, graphics and live streams ● Maintain a consistent brand voice and visual aesthetic across all platforms ● Respond promptly and professionally to comments and messages ● Track key social media metrics such as reach, engagement and follower growth ● Analyze social media data to understand audience demographics & preferences ● Work closely with the ADMA board and member businesses to gather content and promote events ● Collaborate with other marketing & communication initiatives within the ADMA Testimonial: "Since Rayna began working on social media for our association, we have seen significant increases in engagement. She is a self-starter and has independently created tools to organize and encourage communication between our members about their upcoming events. Her work is highly professional and well designed, and she is always open to feedback and direction. " - Staci B., Board MemberP
Account Manager, Local Ad Sales @ WCCO-TV
ParamountFull-time Employee● Deliver compelling presentations to C-Suite executives showcasing linear broadcast television, OTT streaming and sponsorship opportunities while effectively engaging prospective clients ● Build effective digital, social and linear media plans that drive revenue and accomplish client KPIs ● Sold ad space for high-profile events including the Super Bowl, Grammy Awards, The Masters, March Madness, and more, driving significant revenue and brand visibility. ● Consistently achieve and surpass monthly and quarterly sales targets ● Create Integrated Marketing materials for 7 account executives and 50+ external clients ● Cultivate and maintain strong client relationships with 50+ direct advertisers and ad agencies to ensure satisfaction and retention ● Utilize Strata, Vivvix and Scarborough to develop customized sales presentations and ad campaignsW
Account Executive
Worldwide ExpressJul 2022 - Nov 2023 • 1 yr 5 mos● Consulted with C-suite executives to provide solutions for supply chain inefficiencies ● Cold called 50+ decision makers daily to effectively communicate process improvements and technological enhancements, resulting in 2+ meetings set per week. ● Collaborated with operations and account managers to ensure exceptional customer satisfaction ● Developed and presented streamlined technology solutions and detailed analyses to meet client needs ● Coordinated, developed, and managed all aspects of the proposal process from development to closure, including training on e-commerce platforms such as Shopify and ShipStation for new clients.U
Sales Development Program
UnitedHealth GroupFull-time EmployeeJun 2020 - Jul 2022 • 2 yrs 2 mos● Provided support to 40+ Medicare brokers and leaders, resolving issues and ensuring smooth operations ● Exceeded performance metrics consistently, showcasing sales acumen and customer focus ● Facilitated training sessions for brokers, aiding in onboarding and skill development ● Collaborated with member retention initiatives, contributing to retention efforts during peak seasons ● Successfully completed 18-month Sales Development programM
Social Media Marketing Intern
Mix CosmetiquesInternOct 2018 - Jan 2019 • 4 mos∙ Wrote content website, social media, and online ads, enhancing brand visibility and engagement. ∙ Organized company events including Grand Opening and Small Business Saturday ∙ Conducted website updates to ensure information accuracy and relevance. ∙ Prepared social media posts resulting in a 351% increase in Instagram viewers from start of internship to end ∙ Assisted in taking photographs of products and events, contributing to the visual marketing strategy. ∙ Created flyers and advertising materials to support promotional campaigns.A
Marketing & Design Intern
American Solutions for BusinessInternMay 2018 - Aug 2018 • 4 mos∙ Produced creative social media posts on LinkedIn, Instagram, Facebook and Twitter & posted at peak web traffic hours. ∙ Assisted colleagues and adapted to feedback in a professional environment. ∙ Organized and managed multiple tasks prior to specified deadlines. ∙ Designed flyers, ads, social media banners, a van wrap & more. ∙ Created direct mail, e-mail and print media ∙ Coordinated and executed product photoshoots.L
Server
Lake Life Hospitality GroupSeasonal WorkerSep 2017 - Jul 2021 • 3 yrs 11 mos● Provide exceptional service, taking orders, and ensuring a great dining experience. ● Train and onboard new staff, upholding high service standards. ● Multitasking in a fast-paced environment ● Handle payments and close out checks with precision. Responsible for my own daily cash and pay out. ● Collaborate with the kitchen to meet customer expectations. ● Endorsing food and beverages, thus generating sales ● Certified and trained in wine and alcohol service, enhancing the guest experience.Education
U
University of Minnesota Duluth
Bachelor of Business Administration - BBA, Marketing, Graphic Design2015 - 2019A
Alexandria Technical and Community College
PSEO2014 - 2015How Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.