Top Talent like Katherine are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Katherine Vasiliev

Product Marketing Manager
Bellevue, WA, US
Photoshop
Audition
Digital Strategy
Canva
Adobe Creative Cloud
Meltwater
Hootsuite
HubSpot
Social Media Management
Data Analytics
Available for hire fromNegotiable
Contracts
Marketing & Communications Professional Specializing in Sustainability, Conservation & Product Marketing | Expert in Digital Campaigns for Impact-Driven Organizations
I am a marketing and communications professional with 8+ years of experience building digital campaigns, social strategies, and brand stories for global audiences, from international development and sustainability to consumer brands. My mission is to help impact-focused organizations amplify their vision by crafting clear, meaningful narratives that engage stakeholders, inspire action, and align brand programming with environmental and social goals. Most recently at The Pokémon Company International, I led go-to-market and communications activations that broadened audience engagement and brand relevance. Previously, I supported sustainability- and climate-focused organizations including the Global Alliance for a Sustainable Planet and the United Nations (Environment Programme). I bring multi-channel storytelling & digital content (social, video, influencer), campaign strategy that combines brand growth with purpose-led goals, experience working across corporate, NGO, and international ecosystems, and a proven track record of driving measurable results in acquisition, engagement, & retention. I’m looking for my next impactful role in the climate, nature conservation, or animal-welfare space where marketing and communications can catalyze impact, build partnerships, and scale meaningful change. In addition to the above, I’ve led product marketing initiatives for IP-rich brands, including retail launches and go-to-market activations across global markets, and have a strong track record in ESG storytelling and sustainability communications.

Projects

Pokémon Center Go-to-Market & Brand Activation

- Led development of go-to-market strategies and activations to broaden audience engagement and brand relevance across global markets.See More

Influencer Marketing Campaigns for EF Ultimate Break

- Developed influencer campaigns that boosted customer acquisition by 30% and strengthened brand reputation.

Sustainability Communications Campaigns

- Supported corporate sustainability storytelling by aligning communications with ESG goals and global climate initiatives.

Work History

T

Associate Product Marketing Manager – Merchandise & Retail Marketing

The Pokémon Company InternationalLead development of go-to-market strategies for Pokémon Center and retail partner products, contributing to a 15% year-over-year increase in eCommerce sales and stronger global product visibility; deliver creative on-brand activations and integrated communications plans; manage marketing calendars and project workflows for 350+ product launches annually.
N

Product Marketing Specialist

Nintendo of AmericaSep 2022 - Mar 2023 • 7 mosCoordinated integrated marketing campaigns across digital, retail, and partner channels, achieving a 30% lift in conversion and a 20% increase in customer retention; optimized creative asset workflows and cross-functional collaboration.
J

Global Communications Associate – Green Transportation Sector

Jacobs Engineering GroupMar 2022 - Sep 2022 • 7 mosProduced analytics to inform marketing decisions and measured campaign performance across sustainability initiatives; developed internal/external communications strengthening employee engagement; supported sustainability storytelling aligning with ESG goals.
E

Social Media & Influence Relations Ambassador

EF Ultimate BreakDesigned and implemented social media strategy across Instagram, TikTok, and YouTube to inspire young travelers around global travel.
I

Digital Marketing Assistant

Institute for Shipboard EducationDec 2021 - May 2022 • 6 mosCreated SEO-driven content increasing blog traffic by 25% and increased reader retention by 20%; led a social media refresh with interactive campaigns and targeted segmentation; conducted A/B testing that improved blog click-through by 30% and session duration by 20%.
G

Communications Advisor

Global Alliance for a Sustainable PlanetJan 2021 - Sep 2021 • 9 mosCreated digital and social media content promoting climate, biodiversity, and ocean health initiatives; produced partner briefs, press releases, and marketing collateral to secure strategic partnerships.
U

Public Information & Digital Marketing Specialist

United Nations (Environment Program & Information Center)Jan 2020 - Dec 2020 • 1 yrManaged editorial calendars across Twitter, LinkedIn, Instagram, and YouTube; designed social media visuals and video content amplifying environmental policy; coordinated logistics & communications for 10+ high-profile UN events.

Education

A

American University

Master of Arts - MA, Global Media (International Relations & Digital Communications)2020
S

Seattle Pacific University

Bachelor of Arts (B.A.), Communication and Media Studies with a Business Administration minor2017
S

Semester At Sea / ISE

Semester at Sea - Institute for Shipboard Education

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Marketing & Communications Professional Specializing in Sustainability, Conservation & Product Marketing | Expert in Digital Campaigns for Impact-Driven Organizations
I am a marketing and communications professional with 8+ years of experience building digital campaigns, social strategies, and brand stories for global audiences, from international development and sustainability to consumer brands. My mission is to help impact-focused organizations amplify their vision by crafting clear, meaningful narratives that engage stakeholders, inspire action, and align brand programming with environmental and social goals. Most recently at The Pokémon Company International, I led go-to-market and communications activations that broadened audience engagement and brand relevance. Previously, I supported sustainability- and climate-focused organizations including the Global Alliance for a Sustainable Planet and the United Nations (Environment Programme). I bring multi-channel storytelling & digital content (social, video, influencer), campaign strategy that combines brand growth with purpose-led goals, experience working across corporate, NGO, and international ecosystems, and a proven track record of driving measurable results in acquisition, engagement, & retention. I’m looking for my next impactful role in the climate, nature conservation, or animal-welfare space where marketing and communications can catalyze impact, build partnerships, and scale meaningful change. In addition to the above, I’ve led product marketing initiatives for IP-rich brands, including retail launches and go-to-market activations across global markets, and have a strong track record in ESG storytelling and sustainability communications.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Katherine are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Katherine Vasiliev

Product Marketing Manager
Bellevue, WA, US
Photoshop
Audition
Digital Strategy
Canva
Adobe Creative Cloud
Meltwater
Hootsuite
HubSpot
Social Media Management
Data Analytics
Available for hire fromNegotiable
Contracts

Projects

Pokémon Center Go-to-Market & Brand Activation

- Led development of go-to-market strategies and activations to broaden audience engagement and brand relevance across global markets.

Influencer Marketing Campaigns for EF Ultimate Break

- Developed influencer campaigns that boosted customer acquisition by 30% and strengthened brand reputation.

Sustainability Communications Campaigns

- Supported corporate sustainability storytelling by aligning communications with ESG goals and global climate initiatives.

Work History

T

Associate Product Marketing Manager – Merchandise & Retail Marketing

The Pokémon Company InternationalLead development of go-to-market strategies for Pokémon Center and retail partner products, contributing to a 15% year-over-year increase in eCommerce sales and stronger global product visibility; deliver creative on-brand activations and integrated communications plans; manage marketing calendars and project workflows for 350+ product launches annually.
N

Product Marketing Specialist

Nintendo of AmericaSep 2022 - Mar 2023 • 7 mosCoordinated integrated marketing campaigns across digital, retail, and partner channels, achieving a 30% lift in conversion and a 20% increase in customer retention; optimized creative asset workflows and cross-functional collaboration.
J

Global Communications Associate – Green Transportation Sector

Jacobs Engineering GroupMar 2022 - Sep 2022 • 7 mosProduced analytics to inform marketing decisions and measured campaign performance across sustainability initiatives; developed internal/external communications strengthening employee engagement; supported sustainability storytelling aligning with ESG goals.
E

Social Media & Influence Relations Ambassador

EF Ultimate BreakDesigned and implemented social media strategy across Instagram, TikTok, and YouTube to inspire young travelers around global travel.
I

Digital Marketing Assistant

Institute for Shipboard EducationDec 2021 - May 2022 • 6 mosCreated SEO-driven content increasing blog traffic by 25% and increased reader retention by 20%; led a social media refresh with interactive campaigns and targeted segmentation; conducted A/B testing that improved blog click-through by 30% and session duration by 20%.
G

Communications Advisor

Global Alliance for a Sustainable PlanetJan 2021 - Sep 2021 • 9 mosCreated digital and social media content promoting climate, biodiversity, and ocean health initiatives; produced partner briefs, press releases, and marketing collateral to secure strategic partnerships.
U

Public Information & Digital Marketing Specialist

United Nations (Environment Program & Information Center)Jan 2020 - Dec 2020 • 1 yrManaged editorial calendars across Twitter, LinkedIn, Instagram, and YouTube; designed social media visuals and video content amplifying environmental policy; coordinated logistics & communications for 10+ high-profile UN events.

Education

A

American University

Master of Arts - MA, Global Media (International Relations & Digital Communications)2020
S

Seattle Pacific University

Bachelor of Arts (B.A.), Communication and Media Studies with a Business Administration minor2017
S

Semester At Sea / ISE

Semester at Sea - Institute for Shipboard Education

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.