Maggie Shien

Social Media Marketing Specialist • Content Marketing Manager • Project Manager • Pittsburgh, PA, US

Google Analyics

Paid Ads

A/B Testing

Canva

Email Marketing

MailChimp

Brand Strategy

Digital Marketing

Available for hire fromNegotiable

Contracts

Full-Time Roles

Business Major (Marketing Concentration) & Design Minor at Carnegie Mellon University

Hello! I graduated from Carnegie Mellon University with a Business Administration major (Marketing Concentration) and a minor in Design. My academic journey, internships, and freelance experiences have equipped me with a unique blend of strategic business skills and a keen creative edge. I've had various experiences with content creation, social media management, and paid media campaigns on Meta, Google Ads, and TikTok.

Projects

My Creative Portfolio

This is my portfolio containing my design, illustration, marketing, and photography projects.

Work History

Marketing Manager

Bubbeau● Lead paid media advertising campaigns, employing a data-driven approach to maximize reach and conversions. ● Develop and execute A/B experiments on Meta ads to test various elements, including audiences, creative assets, and landing pages. ● Create original social media content to promote products through visually compelling messaging. ● Work closely with key stakeholders, including company founders and influencer marketing agencies, fostering collaborative relationships to drive the success of marketing initiatives.

Retail Marketing Intern

DysonJun 2023 - Aug 2023 • 3 mos● Spearheaded competitive analyses, retailer store visits, and partnered with the internal insights team for a beauty shopper survey, leading to a strategic PowerPoint with key consumer behavior and market insights that inform the team of best practices for an upcoming launch. ● Established an Excel and PowerPoint catalog centralizing retailer-specific store fixture data, resulting in a one-stop resource for cross-functional stakeholders. ● Collaborated with store managers across 9 Americas-region Dyson stores to create 2023 estate decks, pivotal in planning new product launches and internal references. ● Curated User-Generated Content (UGC) from the Airstrait Skeepers campaign and worked with the Sephora team to repurpose select content for Sephora’s Airstrait product page. ● Tracked the social media impact of 2 influencer seeding campaigns with the Sephora Squad, which generated over 104 pieces of social content & 1.5M impressions. ● Presented recent retail marketing project outcomes in cross-functional haircare meetings.

Social Media Manager

MentorSeaMar 2023 - Jul 2023 • 5 mos● Developed an all-encompassing social media campaign for TikTok, Instagram, LinkedIn, and Twitter, featuring targeted objectives, KPIs, audience segmentation, and content strategies across multiple phases. ● Created a content calendar, designed weekly social media content, managed postings, and monitored engagement across platforms. ● Standardized typography and creative directives to enhance the platform’s visual consistency, executed in close collaboration with the founder to ensure alignment with the brand’s overarching vision.

Marketing & Communications Intern

Carrier Global CorporationMay 2022 - Aug 2022 • 3 mos- Researched WeChat and competitors to identify missed clientele and assess profit potential in Asia then built a business case for adopting WeChat customer service/marketing and presented it to senior management - Utilized BrightEdge to evaluate company domains and proposed SEO/keyword recommendations that reduced site errors and increased site audit scores - Corresponded with the HR team and Sr. Marketing Manager to compose industry-specific copy and design graphics for 3 different social media channels to deliver industry insights and strengthen customer relationships - Analyzed company’s LinkedIn data for a better understanding of follower base and aggregated findings in Excel for client acquisition - Extracted feedback data from Medallia to communicate with clients and achieved 10% agreement on logo features on the company website to establish credibility and build brand loyalty

Digital Marketing Intern

Opal LLC Jan 2022 - Jun 2022 • 6 mosOpal is a startup focused on establishing a web and mobile platform that represents the 3 goals of: making blockchain interactive, gamifying blockchain, and creating a free, secured marketplace for the average consumer. - Investigate blockchain & NFT industry to acquire valuable customer insights and formulate a market research brief - Collaborate with the internal marketing team to construct a cross-platform pre-launch marketing campaign

VP of Diversity, Inclusion, & Inclusion

The Women's Network - CMU Chapter- Foster and develop relationships with other organizations on campus, including multicultural communities and other women-based clubs - Lead 1-2 events every semester to increase member engagement - Develop efforts to recruit new members from various backgrounds and make them feel welcomed - Ensure TWN is a safe space for people of all backgrounds where they are represented

Director of Marketing & Operations

CMUXCMUX Design Co (Carnegie Mellon User Experience Design Co) offers community and support for those striving to enter the UIUX industry.

Marketing Intern

The Women's NetworkJun 2021 - Aug 2021 • 3 mos- Created diverse marketing content, including graphics and videos, through platforms such as Canva and Adobe Illustrator. - Managed 12 Instagram accounts, producing a minimum of 3 posts and 3 interactive stories customized for each account weekly. - Designed and sent weekly emails through MailChimp carefully curated to campus interests and colors and streamlined chapter communication via email marketing. - Worked closely with the account management and recruiting teams to maximize outreach and member engagement. - Strategized marketing efforts and campaigns with the national team, to effectively increase national brand awareness, member sign-ups, and retention rate.

Communications Committee Member

American Marketing Association - Carnegie Mellon University Oct 2020 - Jun 2021 • 9 mos- Designed Instagram and Facebook content with Adobe Illustrator and Figma to promote AMA events and strengthen brand awareness on campus. - Created different versions of logos and social media templates for campus organizations catered to their brands and needs.

Social Impact Committee Member

American Marketing Association - Carnegie Mellon University Oct 2020 - Jun 2021 • 9 mos- Identified the needs of our clients, which are local Pittsburgh non-profits, to determine suitable marketing strategies that align with their mission and brand. - Worked closely with a team to evaluate the clients' current situations, create new logos, and devise referral strategies.

Marketing Intern

Indiana Market & CateringJun 2019 - Jul 2019 • 2 mos- Managed the companys social media and developed creative content to build an online presence - Designed monthly client newsletters to update customers - Corresponded with clients and employees to assemble catering events - Monitored financial records and purchase orders to verify accounting documentation

Reviews

Exceeds ExpectationsRecommended by clients 1 times.

Maggie has received Kudos for:

Time Management (1)

Reliability (1)

Independence (1)

Communication (1)

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Education

Carnegie Mellon University

Bachelor's Degree, Business AdministrationSep 2020 - Dec 2023

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