Kelley Yu

A product designer with a degree in Consumer Psychology from the University of Pennsylvania. In my previous role at Playbook M&A, an AI-driven software startup, I led the end-to-end design process as the founding designer, driving product direction and helping them acquire their first paid customers. Prior to that, I led the redesign of Recoolit, a climate tech startup, to optimize storytelling and user flow - helping them land two critical partnerships that shifted its focus from survival to growth. In my early career, I was an Account Manager at Amazon, where I increased client revenue and improved the end user experience. This experience honed my client communication skills and business acumen to allow me to approach design holistically.

Projects

My Portfolio

This is a link to my portfolio :)

Work History

Product Designer

Playbook M&AAug 2023 - Apr 2024 • 9 mos- Led the strategic dashboard design for the early stage AI-driven software startup from research to MVP launch, shaping its product vision and achieving a 25% increase in user engagement and 17% increase in new users. - Moderated 18 interviews and usability tests, driving rapid ideation, prototyping, and iteration in collaboration with engineering and product. - Introduced a pivotal “private browsing” feature to address key user concerns about data privacy, enhancing AI feature utilization by 8%. - Facilitated brainstorming sessions to conceptualize Excel plug-in critical to its value proposition, leading to its adoption by over 30 paid users.

UX Designer

RecoolitMar 2023 - Jun 2023 • 4 mos- Led the end-to-end UX process for the climate tech startup, leading to two critical partnerships that shifted its focus from survival to growth. - Optimized storytelling, copywriting, and user flow through rapid prototyping, testing, and iteration, achieving a 16% increase in new customer conversion. - Collaborated with developers and created a design system to ensure successful responsive design implementation across desktop, tablet, and mobile. Worked with stakeholders to ensure business goal alignment.

UX Design Fellow

General AssemblyMar 2022 - Jun 2022 • 4 mos12 week immersive User Experience Design program that included 500 hours of professional training. Projects included: - Doctors Under the Radar: Collaborated with a team of designers on an end-to-end project, designing a mobile app addressing mental health concerns for healthcare workers - Eco-Stylist: Independently redesigned the e-commerce experience for the website eco-stylist.com, creating a more frictionless shopping flow and consistent brand through iterated UX writing and information architecture - Sustain: Independently designed a mobile app to help users develop sustainable living habits through gamification and social interaction

Account Manager

AmazonJun 2020 - Nov 2021 • 1 yr 6 mos- Drove a 58% revenue increase for footwear client by identifying, advising on, and actioning tasks that affect business input metrics to drive growth and improve end customer experience. - Improved vendor’s program satisfaction score from 60% to 98% by leading client communication, addressing pain points and ensuring ongoing customer success. - Collaborated cross-functionally with stakeholders in supply chain and operations to identify gaps and improve the vendors operational efficiencies to reduce out-of-stock by 20%.

Digital Marketing Intern

BlueFocus InternationalJun 2019 - Aug 2019 • 3 mos- Participated in the strategic planning and creative ideation of 3 multichannel marketing campaigns, managing project performance metrics and analyzing ROI using Google Analytics - Built and designed 4 pitch decks presented to major clients and high level executives - Maintained close professional relationships with over 60 existing clients, while acquiring over 10 new partners

Education

University of Pennsylvania

Bachelor of Arts - BA, Communications and Consumer Psychology2016 - 2020

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