Top Talent like Kelley are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kelley Yu

Product Designer • UX Designer • UI Designer • SF, CA, US
UI/UX Design
User Research
Product Strategy
Usability Testing
Prototyping
UX Writing
User Personas
Design Systems
Logo Design
Graphic Design
UX Copywriting
Adobe Creative Suite
User Interface Design
Design Research
Design Thinking
UX
Consumer Behavior
User Flows
Available for hire fromNegotiable
Contracts
Product designer with a knack for creative problem-solving
A product designer with a degree in Consumer Psychology from the University of Pennsylvania. In my previous role at Playbook M&A, an AI-driven software startup, I led the end-to-end design process as the founding designer, driving product direction and helping them acquire their first paid customers. Prior to that, I led the redesign of Recoolit, a climate tech startup, to optimize storytelling and user flow - helping them land two critical partnerships that shifted its focus from survival to growth. In my early career, I was an Account Manager at Amazon, where I increased client revenue and improved the end user experience. This experience honed my client communication skills and business acumen to allow me to approach design holistically.

Projects

My Portfolio

This is a link to my portfolio :)

Work History

P

Product Designer

Playbook M&AAug 2023 - Apr 2024 • 9 mos- Led the strategic dashboard design for the early stage AI-driven software startup from research to MVP launch, shaping its product vision and achieving a 25% increase in user engagement and 17% increase in new users. - Moderated 18 interviews and usability tests, driving rapid ideation, prototyping, and iteration in collaboration with engineering and product. - Introduced a pivotal “private browsing” feature to address key user concerns about data privacy, enhancing AI feature utilization by 8%. - Facilitated brainstorming sessions to conceptualize Excel plug-in critical to its value proposition, leading to its adoption by over 30 paid users.
R

UX Designer

RecoolitMar 2023 - Jun 2023 • 4 mos- Led the end-to-end UX process for the climate tech startup, leading to two critical partnerships that shifted its focus from survival to growth. - Optimized storytelling, copywriting, and user flow through rapid prototyping, testing, and iteration, achieving a 16% increase in new customer conversion. - Collaborated with developers and created a design system to ensure successful responsive design implementation across desktop, tablet, and mobile. Worked with stakeholders to ensure business goal alignment.
G

UX Design Fellow

General AssemblyMar 2022 - Jun 2022 • 4 mos12 week immersive User Experience Design program that included 500 hours of professional training. Projects included: - Doctors Under the Radar: Collaborated with a team of designers on an end-to-end project, designing a mobile app addressing mental health concerns for healthcare workers - Eco-Stylist: Independently redesigned the e-commerce experience for the website eco-stylist.com, creating a more frictionless shopping flow and consistent brand through iterated UX writing and information architecture - Sustain: Independently designed a mobile app to help users develop sustainable living habits through gamification and social interaction
A

Account Manager

AmazonJun 2020 - Nov 2021 • 1 yr 6 mos- Drove a 58% revenue increase for footwear client by identifying, advising on, and actioning tasks that affect business input metrics to drive growth and improve end customer experience. - Improved vendor’s program satisfaction score from 60% to 98% by leading client communication, addressing pain points and ensuring ongoing customer success. - Collaborated cross-functionally with stakeholders in supply chain and operations to identify gaps and improve the vendors operational efficiencies to reduce out-of-stock by 20%.
B

Digital Marketing Intern

BlueFocus InternationalJun 2019 - Aug 2019 • 3 mos- Participated in the strategic planning and creative ideation of 3 multichannel marketing campaigns, managing project performance metrics and analyzing ROI using Google Analytics - Built and designed 4 pitch decks presented to major clients and high level executives - Maintained close professional relationships with over 60 existing clients, while acquiring over 10 new partners

Education

U

University of Pennsylvania

Bachelor of Arts - BA, Communications and Consumer Psychology2016 - 2020

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Product designer with a knack for creative problem-solving
A product designer with a degree in Consumer Psychology from the University of Pennsylvania. In my previous role at Playbook M&A, an AI-driven software startup, I led the end-to-end design process as the founding designer, driving product direction and helping them acquire their first paid customers. Prior to that, I led the redesign of Recoolit, a climate tech startup, to optimize storytelling and user flow - helping them land two critical partnerships that shifted its focus from survival to growth. In my early career, I was an Account Manager at Amazon, where I increased client revenue and improved the end user experience. This experience honed my client communication skills and business acumen to allow me to approach design holistically.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Kelley are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Kelley Yu

Product Designer • UX Designer • UI Designer • SF, CA, US
UI/UX Design
User Research
Product Strategy
Usability Testing
Prototyping
UX Writing
User Personas
Design Systems
Logo Design
Graphic Design
UX Copywriting
Adobe Creative Suite
User Interface Design
Design Research
Design Thinking
UX
Consumer Behavior
User Flows
Available for hire fromNegotiable
Contracts

Projects

My Portfolio

This is a link to my portfolio :)

Work History

P

Product Designer

Playbook M&AAug 2023 - Apr 2024 • 9 mos- Led the strategic dashboard design for the early stage AI-driven software startup from research to MVP launch, shaping its product vision and achieving a 25% increase in user engagement and 17% increase in new users. - Moderated 18 interviews and usability tests, driving rapid ideation, prototyping, and iteration in collaboration with engineering and product. - Introduced a pivotal “private browsing” feature to address key user concerns about data privacy, enhancing AI feature utilization by 8%. - Facilitated brainstorming sessions to conceptualize Excel plug-in critical to its value proposition, leading to its adoption by over 30 paid users.
R

UX Designer

RecoolitMar 2023 - Jun 2023 • 4 mos- Led the end-to-end UX process for the climate tech startup, leading to two critical partnerships that shifted its focus from survival to growth. - Optimized storytelling, copywriting, and user flow through rapid prototyping, testing, and iteration, achieving a 16% increase in new customer conversion. - Collaborated with developers and created a design system to ensure successful responsive design implementation across desktop, tablet, and mobile. Worked with stakeholders to ensure business goal alignment.
G

UX Design Fellow

General AssemblyMar 2022 - Jun 2022 • 4 mos12 week immersive User Experience Design program that included 500 hours of professional training. Projects included: - Doctors Under the Radar: Collaborated with a team of designers on an end-to-end project, designing a mobile app addressing mental health concerns for healthcare workers - Eco-Stylist: Independently redesigned the e-commerce experience for the website eco-stylist.com, creating a more frictionless shopping flow and consistent brand through iterated UX writing and information architecture - Sustain: Independently designed a mobile app to help users develop sustainable living habits through gamification and social interaction
A

Account Manager

AmazonJun 2020 - Nov 2021 • 1 yr 6 mos- Drove a 58% revenue increase for footwear client by identifying, advising on, and actioning tasks that affect business input metrics to drive growth and improve end customer experience. - Improved vendor’s program satisfaction score from 60% to 98% by leading client communication, addressing pain points and ensuring ongoing customer success. - Collaborated cross-functionally with stakeholders in supply chain and operations to identify gaps and improve the vendors operational efficiencies to reduce out-of-stock by 20%.
B

Digital Marketing Intern

BlueFocus InternationalJun 2019 - Aug 2019 • 3 mos- Participated in the strategic planning and creative ideation of 3 multichannel marketing campaigns, managing project performance metrics and analyzing ROI using Google Analytics - Built and designed 4 pitch decks presented to major clients and high level executives - Maintained close professional relationships with over 60 existing clients, while acquiring over 10 new partners

Education

U

University of Pennsylvania

Bachelor of Arts - BA, Communications and Consumer Psychology2016 - 2020

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.