Kendall Arata

Product Designer • Creative & Brand Strategist • Los Angeles, CA, US

User-Centered Design

Design Systems

Graphic UI

Heuristic Evaluation

Mobile Design

UX research

UX Strategy

Design Thinking

Product Strategy

UI/UX Design

Product Design

Available for hire fromNegotiable

Contracts

Creative Product Designer with a passion for building end-to-end products

Product designer and brand designer with a passion for building end-to-end experiences . Experience working in Product Design and Marketing at Amazon and Warner Brothers. Recently took a career break for full Spanish cultural immersion and language fluency. Now working as a Freelance Designer and Project Coordinator, managing design projects and delivering creative solutions.

Projects

BioBalance

Designed an interactive personalized lifestyle and mindfulness mobile app based on reward-based habit building.

Mood Space

Designed and coded a web app that uses ML and extracts your Spotify data to create a custom soundtrack to your favorite movie scenes.See More

Work History

Freelance Designer, Project Coordinator

FreelanceJul 2023 - Present • 1 yr 3 mosCurrently conducting 20+ user research interviews, ideating, and creating 3+ iterations of mid-fi Figma wireframes, collaborating with 3 engineers and product managers to develop and refine design concepts, ensuring designs are intuitive, engaging and consistent across desktop and mobile app platforms. Led entire design process starting with user research for a mobile app and desktop interface, analyzing 200+ data points to inform user-centric design decisions and drive personalization. Performed competitive analysis, developed 4 user personas, user flows, and customer journey maps to identify the root cause of users pain points and increase user engagement by 20%. Presented research and designs to stakeholders in 6+ weekly critique meetings, incorporating feedback and adjusting to changing business needs.

Product Design Intern

AmazonInternJun 2022 - Mar 2023 • 10 mosPitched IT desktop app concepts to senior leaders, influencing a 3-year strategic company plan and earning a return offer. Iterated designs 3+ times, creating seamless user flows that reduced live IT support contacts by 20%, deploying high- fidelity Figma prototypes from 30+ wireframes. Wrote and conducted 40+ research interviews to identify 7 critical IT support touchpoints, producing detailed journey maps, user flows, and mockups. Led a global workshop with 7 UX researchers, brainstorming 5 inclusive solutions, and documented findings in a 3-page report to maximize global user impact.

Digital Marketing Intern

Warner BrothersInternJun 2021 - Aug 2021 • 3 mosLaunchedthe$300k Harry Potter Magical Moments campaign, boosting brand awareness by 2% with 5M+ Instagram engagements and 12M+ YouTube views Collaborated with Saks, Bloomingdales, Target, and Walmart to design and execute 6-month in-store activations in LA and NY, showcasing 10 products and increasing sales by 5%.

Graphic Design Consultant

Quantasy and AssociatesContract EmployeeJun 2020 - Aug 2021 • 1 yr 3 mosDesigned product packaging assets for a food client using Adobe Illustrator and InDesign, boosting brand presence and engagement by 5%, leading to distribution in 3000+ nationwide grocery stores Designed social media assets for Banfield Pet Hospital’s “Pet of the Week” campaign, creating 10 illustrated Instagram posts with Adobe Illustrator, each gaining 900+ likes.

Education

UCLA

Bachelor of Science - BS, Cognitive Science with a Specialization in Computing, Spanish Minor2019 - 2024

Universitat de Barcelona

Bachelors2023 - 2024

Parsons School of Design - The New School

Design Strategy2023

Palos Verdes Peninsula High School

2015 - 2019

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