Kit Siu

Hi! I’m a California native with a journey that’s taken me from fashion design into the world of UX/UI, where I get to blend creativity and technology to make a real impact. Working with brands like Macy’s and Target taught me the art of balancing aesthetics with functionality, and now, I’m all about crafting digital experiences that are intuitive and engaging. I’m always exploring new tools like Midjourney and Runway AI to push creative boundaries. Outside of work, I’m a big family person—I love spending time with my partner and our dogs, Bella and Charlie.

Projects

Portfolio

Welcome to my portfolio! Here, you’ll find a collection of projects that reflect my journey from fashion design into UX/UI, where I’ve been able to blend creativity, storytelling, and technology to create user-centered digital experiences. My background includes collaborations with leading brands like Macy’s, Target, and Nordstrom, giving me a unique perspective on balancing aesthetic appeal with functional design for diverse audiences. In each project, I focus on delivering intuitive, visually engaging solutions. I’m skilled in tools like Figma, Framer, and Shopify, and am always exploring new platforms such as Midjourney and Runway AI to push creative boundaries. I thrive in cross-functional collaborations and enjoy tackling complex design challenges that call for both creativity and strategic thinking. Each piece in my portfolio reflects my dedication to user experience, my adaptability across projects, and my commitment to crafting designs that not only meet business goals but also delight users. Dive in, and let’s connect if you’d like to learn more about how we can create something impactful together!See More

Yoga By Loriana

Rebranded the website, aligning it with the client's story and increasing engagement. Website design included landing pages, classes, events, services, about, contact pages, CMS, and SEO integrations. See More

Early Hour

Architected a website to drive talent sign-ups, enhance social presence and user experience, and promote events through an integrated calendar. See More

Mr. T Restaurant

Redesigned the restaurant's website, introducing new bakery and lunch menus, and implemented systems for reservation, online ordering, and CMS for easy updates.See More

Work History

UX/UI Designer - No-Code Developer

FreelanceRole Overview: As a Freelance UX/UI Product Designer, I have led the design and development of websites and mobile apps for startups, creating human-centered, visually engaging digital experiences. Key Responsibilities: Designed intuitive UX/UI for websites and apps, ensuring seamless and accessible user journeys. Developed brand-aligned visual designs for clients like Yoga by Loriana, Mr. T's Restaurant, and Early Hour Entertainment. Created high-fidelity prototypes and responsive designs using Figma and Framer. Conducted usability testing and iterated on designs based on user feedback. Managed end-to-end projects, from concept to final client handoff. Key Projects: Yoga by Loriana: Designed a wellness-focused digital experience, emphasizing accessibility and modern UX principles. Mr. T's Restaurant: Redesigned the website from Squarespace to Framer, focusing on visual hierarchy, CMS configuration, and incorporating animations to enhance user interaction. Early Hour Entertainment: Developed a dynamic media-focused website, integrating visual effects to elevate user engagement. Skills: Figma, Framer HTML, CSS (basic principles) Strong typography, layout, and responsive design expertise

UX/UI Designer | Designlab

DesignlabJul 2023 - Jul 2024 • 1 yr 1 moRole Overview: As a UX/UI Designer at Designlab, I completed a rigorous, 560-hour mentor-led program, developing user-centered designs and refining digital experiences through real-world projects. Key Responsibilities: Developed and refined UX/UI designs for web and mobile platforms, focusing on user research, wireframing, and prototyping. Collaborated with mentors and peers to iterate on design solutions and align them with user and business needs. Conducted usability testing to gather insights and improve design performance. Delivered polished, responsive designs using industry-standard tools like Figma and Framer. Key Projects: E-Commerce Redesign: Improved usability and visual appeal for an online store, focusing on user flow and interface clarity. Mobile App Concept: Designed a social networking app with intuitive navigation and engaging interactions. Skills: Figma, Framer User research, wireframing, prototyping Usability testing and responsive design Certified in Advanced Figma and AI for Visual Design

Fashion Design Director

KellwoodFeb 2008 - Jun 2023 • 15 yrs 5 mosRole Overview: As Fashion Design Director at Kellwood, I led the development of private label brands for major retailers, ensuring they aligned with market trends and consumer preferences. Key Responsibilities: Developed and managed private label brands for retailers like Nordstrom, Target, and Walmart, driving brand growth. Led design and development teams through the product lifecycle, from concept to final product delivery. Collaborated with cross-functional teams to ensure design integrity and meet business goals. Utilized 3D product visualization to enhance prototype accuracy and support sustainable design practices. Skills: Fashion design and brand strategy Team leadership and cross-functional collaboration 3D visualization and sustainable design

Education

Designlab

Certification, UX/UI DesignerJul 2023 - Jul 2024

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UX/UI Designer and No-Code Web Developer

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Kit Siu

Photoshop

Illustrator

Shopify

Fashion

Web Development

Brand Development

AWS Amplify

Branding

Mobile Design

Design

User Interface Design

Usability Testing

Prototyping

Sketch

UI/UX Design

Adobe Creative Suite

Wireframing

Figma

Available for hire fromNegotiable

Full-Time Roles

Contracts