Lanie Hulin

Marketing

Copywriting

Brand Management

Newsletters

Marketing Analytics

Market Research

Search Engine Marketing

Digital Marketing

Brand Design

Website Management

Hootsuite

Community Management

Available for hire fromNegotiable

Contracts

Volvo Trucks Intern • Beta Gamma Sigma • Marketing & IT Student

I am a current student at the University of North Carolina at Greensboro. I am studying marketing with a minor in information technology. After I graduate with my Bachelor's degree, I plan to attend graduate school to pursue a Master's in IT & Management. Due to my academic achievements, I have been selected as a Joseph M. Bryan Merit Scholar and a Beta Gamma Sigma inductee. My fellow scholars inspire me to continue the pursuit of knowledge and to share that knowledge with others. I am very thankful to have had the opportunity to serve as a Team Leader and the President of the NCSI Student Business Group at UNCG. These opportunities allowed me to strengthen my leadership and time management skills. I am currently working as a Brand Marketing Communications Intern for Volvo Trucks North America. I curate relevant business updates and news articles for our extensive dealer network every week. Additionally, I aid in planning for various trade shows and exhibitions. I am grateful for the opportunity to learn from marketing professionals while honing my communication and organizational skills.

Projects

Marketing Portfolio

Check out my work! I have examples of social media marketing, content creation, website design, logo creation, copywriting, and more.See More

Work History

Brand Marketing Intern

Volvo TrucksServed as support staff for numerous waves of the all-new Volvo VNL launch event. Curated weekly newsletters containing relevant business updates for our extensive dealer network. Led planning for the Volvo Trucks booth staff at the Women in Trucking Conference & Exhibition. Assisted in planning the Volvo Trucks booth for the ATA Management Conference & Exhibition. Learned about cross-communication and managing supplier relationships.

Team Leader

Bryan School of Business and Economics at UNCGAug 2024 - Dec 2024 • 5 mosServed as a peer mentor and brand ambassador of the Bryan School. Created weekly announcements to inform students of class assignments and school events. Provided weekly feedback on assignments to 76 students. Participated in monthly professional development activities.

Independent International Business Consultant

X-CultureAug 2024 - Dec 2024 • 5 mosAnalyzed MOS Burger’s competition, international markets, business structure, and trade regulations. Led a global virtual team for 6 weeks, culminating in a 25-page market expansion report that scored in the top 13% of submissions.

Chick-fil-A Team Member - Front of House

Chick-fil-A RestaurantsNov 2023 - May 2024 • 7 mosConnected with customers by taking orders inside and outside, making drinks, and running food. Helped out other team members by stocking and cleaning. Displayed the Core 4 throughout my shift.

Waitress

Rick's RestaurantDec 2021 - Jul 2023 • 1 yr 8 mosReceived a 30% raise on hourly wage through promotion from Dishwasher to Waitress. Trained and advised 5 night-shift waitresses. Learned how to sell products to customers, connect with people, work in a team, and lead others. Enhanced my problem-solving and customer service skills by advocating for customers' needs such as allergies and customizations.

Education

Bryan School of Business and Economics at UNCG

Bachelor of Science - BS, Marketing2023 - 2026

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