Leigh Kovalsky

Pitch Decks

Product Strategy

Advertising

Design

Content Creation

Canva

Available for hire fromNegotiable

Contracts

Digital Marketing That Feels Good, Looks Good, and Works

I’m Leigh! A digital marketer and content creator who helps brands show up confidently online. With hands-on experience in social media, product marketing, and campus brand strategy for companies like Aramark, Fetchrocket, and Good Molecules, I’ve built campaigns that drive engagement, strengthen brand identity, and connect directly with real audiences. I specialize in unique content graphics, social media management, and brand storytelling that feels modern, human, and easy to love. Whether I’m crafting a content calendar, shaping brand messaging, or producing a standout short-form video, I focus on making marketing feel fresh, intentional, and effective. When I'm not working, you'll find me at a local coffee shop, workout class, or trying new healthy recipes!

Projects

SMS Branding Kit

During my undergraduate studies in Business Administration (Marketing concentration) at the University of Tennessee, Knoxville, I collaborated with a small cross-functional team to develop a complete branding kit for a hypothetical (or real, if applicable) organization. My role included social-media strategy, visual identity planning, content layout, and deliverables ready for digital and print use. What we created: A full visual identity system, including logo variations, color palette, typography, and brand imagery A content suite designed for social channels (Instagram Stories, Facebook posts, static feed graphics) and print collateral (business cards, letterhead) A brand-style guide that outlines voice, tone, and audience touchpoints, ensuring consistency across platforms A presentation of the branding kit showcasing how it supports the brand’s positioning, mission, and target market Why it matters: This project demonstrates my ability to not only design visually appealing assets but also think strategically about how a brand presents itself across different channels—especially social media. It underscores my skills in content creation, brand development, and multi-platform consistency, all of which I bring to my freelance services. What I can deliver for you: If you’re looking for a freelancer who can develop or refresh your brand identity and create a cohesive content strategy that translates into both digital and print, I’d love to help. I’ll work with you to craft a brand kit that communicates your story, engages your audience, and supports your business goals.See More

Poppi Social Media Campaign

The mission was to create impactful and engaging content that enhances a positive change for the client and their audiences. We aimed to form connections with the audience, promote brand engagement, and get people talking! This campaign reflects our belief that social media is a powerful tool to inform, inspire, and connect brands & audiences as one.See More

Wildlove Bakehouse Strategic Analysis & Rebrand

Wild Love Bakehouse is a neighborhood bakery in North Knoxville, TN that prioritizes pastries made from scratch, fresh seasonal goods, and delicious in-house roasted coffee crafted with love. This presentation covers an in-depth research and analysis conducted on the brand, and then a rebrand discussion; breaking down SEO engagement, PPC rates, and social media recommendations.See More

Big Brother Big Sister East TN Marketing Campaign

My team was tasked with conducting market research to explore appropriate messaging, how to reach and recruit students on campus, and current student perception of BBBS on the UTK campus. We created a marketing campaign tailored to the UTK community to recruit student volunteers to mentor for BBBS. This included: promotional video, campaign collateral, and on campus marketing opportunities for the client.See More

Work History

Inside Sales Account Manager

Homes.comResponsible for managing sales accounts and building relationships with clients to drive sales growth.

Sales Intern

Sport Fair, Inc.Mar 2024 - Jul 2025 • 1 yr 5 mos- Manage backend of Lightspeed POS and Square POS systems, manipulate Quote Machine and TUO systems - Create team quotes, create & manage online web stores, communicate with team reps, etc. - Outfitted swimsuits and merchandise to over 70 local swim teams generating over $10,000 in sales - Assist with set up and break down of event appointments for local pools and NVSL swim meets; stood on feet for 5-9 hours - Assist with full inventory processes of store yearly - Communicated with hundreds of customers daily and properly fitting customers for Olympic level technical suits - Assisted to customers’ needs by ensuring satisfaction and a quality customer experience

Retail Sales Associate

Sport Fair, Inc.Dec 2021 - Jan 2025 • 3 yrs 2 mos- Full-time retail sales associate - Responsible for outfitting swimsuits and merchandise to over 70 local swim teams - Assist with the set up and break down of event appointments for local pools and NVSL swim meets - Assist with full inventory processes of store yearly - Manage background of Lightspeed POS and Square POS systems - Assisted to customers' needs by ensuring satisfaction and a quality customer experience - Fitting customers for Olympic level technical suits

Marketing Intern

AramarkAug 2024 - May 2025 • 10 mos- Promote meal plan and dining options; increase awareness through targeted marketing campaigns - Plan and execute engaging dining hall events to enhance student participation and satisfaction - Create compelling social media content to highlight dining features, driving engagement and interest

Marketing Intern

fetchrocketAug 2024 - Dec 2024 • 5 mos- Design and execute a personalized, campus-specific marketing plan aimed to build awareness and increase new user enrollment - Leverage social media, content creation, event planning, and peer engagement to create buzz around the company, enhancing its visibility on campus - Monitor and analyze user enrollment data to alter marketing plan to achieve optimal engagement; independently manage a flexible schedule to strategically plan marketing initiatives

Education

University of Tennessee, Knoxville

Bachelor of Business Administration - BBA, Marketing2021 - 2025

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