Lauren Boyce

Social Media Marketing Specialist • Copywriter • Graphic Designer • Portland, OR, US

Available for hire fromNegotiable

Contracts

Social Media Specialist with graphic design and copywriting emphasis

Hi! My name is Lauren, and I specialize in social media marketing and graphic design. I’ve worked with many different brands over the years, ranging from nonprofit, the medical field, and currently finance. Connect with me if you want to improve your social feeds, community management, copywriting, need engaging graphics for social, and more!

Work History

Social Media Associate

Fisher Investments -Manages and monitors US and Canadian corporate social media accounts on Twitter, Facebook, Instagram, LinkedIn, and Tik Tok. -Implemented content strategy and launch for new platforms for company, including Tik Tok and more Instagram pages. This included launching reels and increased video as part of our content strategy, which increased engagement on Instagram by 57% within two months. -Takes on role as main graphic designer for the social media team. This includes creating new graphics to promote our daily market commentary, column releases, and all digital media appearances.

Social Media and Creative Coordinator

Hogan Dental Lab Feb 2021 - Aug 2022 • 1 yr 7 mos-Rebranded social media image with new graphic design guidelines -Works with CRM database to find more potential clients -Since starting the rebrand, Instagram and Facebook engagement went up over 20%.

Media Specialist

Gr0May 2021 - Nov 2021 • 7 mos-Worked with B2C clients SEO initiatives with copywriting and reporter outreach. Anchoring their brand voice through various media publications. -Got quotes published for backlinks on websites with domain ratings ranging from 50-85, increasing our client's SEO -Track, report, and analyze website analytics and SEO initiatives to drive website traffic through content creation.

Social Media and Marketing Assistant

WhoWhatWhyMar 2021 - Jul 2021 • 5 mos-Assisted in social media campaigns for a non-profit journalism organization, including creating promotional graphics for featured stories and weekly podcast. -Track social performance to optimize social media presence.

Director of Media

Duck TVSep 2019 - Jun 2020 • 10 mos-All my duties as a media team designer, plus I oversaw design elements of new website published for student-run local broadcast program. -Managed a team of 8 graphic designers who produced promotional content across different show segments for print and social media.

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