Top Talent like Lauren are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lauren Fernandes

Product Marketing Manager • Tokyo, JP
Content Strategy
Marketing Strategy
Creative Marketing
Creative Strategy
Instagram Reels
Music
Available for hire fromNegotiable
Contracts
Marketing Expert | A&R Specialist
With a degree in Social Communications, I have developed a robust career in the marketing industry, focused on music bussiness, primarily with Sony Music Entertainment. Now, I own a marketing agency, focused on influencer marketing. My responsibilities have included developing and maintaining artists/management relationships, supporting artist development, analyzing market trends, and crafting marketing strategies. With a strong foundation in marketing and a keen eye for industry trends, I have consistently contributed to successful marketing campaigns and artist promotions.

Projects

Influencer Management

Responsible for prospecting and managing the influencer's clients, as well as organizing the posting schedule, content approvals, and payment management.See More

Work History

O

Marketing Consultant

Onno MarektingI specialize in creating marketing strategies with a focus on influencer marketing, collaborating with pages and influencers to promote products and services. I develop personalized strategies tailored to each client's specific needs. In this role i am also responsible for the management of a influencer.
S

A&R and Marketing Senior Analyst

Sony Music EntertainmentJun 2021 - Jul 2024 • 3 yrs 2 mosDevelop the artist's career through repertoire planning and release scheduling, leading the execution and preparation of marketing plans while working collaboratively with other company departments; Build relationships with artists and managers, serving as a liaison with offices and agencies; Analyze data and generate insights for artists on the roster (both local and international); Participate in and organize events, music video recordings, and photoshoots; Manage the department's monthly budget.
S

A&R and Marketing Analyst

Sony Music EntertainmentFull-time EmployeeMay 2019 - May 2021 • 2 yrs 1 moDevelop the artist's career through repertoire planning and release scheduling, leading the execution and preparation of marketing plans while working collaboratively with other company departments; Build relationships with artists and managers, serving as a liaison with offices and agencies; Participate in and organize events, music video recordings, and photoshoots;
S

Television Promoter

Sony Music EntertainmentFull-time EmployeeNov 2018 - Apr 2019 • 6 mosSource and negotiate TV appearances for artists, supporting PR and marketing. Negotiate music video premieres with TV programs; support logistics for television appearances such as purchasing airplane tickets, booking hotels and coordinating transport for artists. Create monthly budgets projections for the department.
S

Local Marketing Intern

Sony Music EntertainmentInternAug 2017 - Nov 2018 • 1 yr 4 mosCreate marketing assets and distribute them through the company and to partners; participate in the development and execution of marketing campaigns with a coordinator. Coordinate supplier estimates and budget for events and press releases; Develop and assemble marketing kits for influencers and press; Support artists at events.

Education

E

ESPM Escola Superior de Propaganda e Marketing

Social Communications , Mareketing and Advertisement2015 - 2018

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Marketing Expert | A&R Specialist
With a degree in Social Communications, I have developed a robust career in the marketing industry, focused on music bussiness, primarily with Sony Music Entertainment. Now, I own a marketing agency, focused on influencer marketing. My responsibilities have included developing and maintaining artists/management relationships, supporting artist development, analyzing market trends, and crafting marketing strategies. With a strong foundation in marketing and a keen eye for industry trends, I have consistently contributed to successful marketing campaigns and artist promotions.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Lauren are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Lauren Fernandes

Product Marketing Manager • Tokyo, JP
Content Strategy
Marketing Strategy
Creative Marketing
Creative Strategy
Instagram Reels
Music
Available for hire fromNegotiable
Contracts

Projects

Influencer Management

Responsible for prospecting and managing the influencer's clients, as well as organizing the posting schedule, content approvals, and payment management.

Work History

O

Marketing Consultant

Onno MarektingI specialize in creating marketing strategies with a focus on influencer marketing, collaborating with pages and influencers to promote products and services. I develop personalized strategies tailored to each client's specific needs. In this role i am also responsible for the management of a influencer.
S

A&R and Marketing Senior Analyst

Sony Music EntertainmentJun 2021 - Jul 2024 • 3 yrs 2 mosDevelop the artist's career through repertoire planning and release scheduling, leading the execution and preparation of marketing plans while working collaboratively with other company departments; Build relationships with artists and managers, serving as a liaison with offices and agencies; Analyze data and generate insights for artists on the roster (both local and international); Participate in and organize events, music video recordings, and photoshoots; Manage the department's monthly budget.
S

A&R and Marketing Analyst

Sony Music EntertainmentFull-time EmployeeMay 2019 - May 2021 • 2 yrs 1 moDevelop the artist's career through repertoire planning and release scheduling, leading the execution and preparation of marketing plans while working collaboratively with other company departments; Build relationships with artists and managers, serving as a liaison with offices and agencies; Participate in and organize events, music video recordings, and photoshoots;
S

Television Promoter

Sony Music EntertainmentFull-time EmployeeNov 2018 - Apr 2019 • 6 mosSource and negotiate TV appearances for artists, supporting PR and marketing. Negotiate music video premieres with TV programs; support logistics for television appearances such as purchasing airplane tickets, booking hotels and coordinating transport for artists. Create monthly budgets projections for the department.
S

Local Marketing Intern

Sony Music EntertainmentInternAug 2017 - Nov 2018 • 1 yr 4 mosCreate marketing assets and distribute them through the company and to partners; participate in the development and execution of marketing campaigns with a coordinator. Coordinate supplier estimates and budget for events and press releases; Develop and assemble marketing kits for influencers and press; Support artists at events.

Education

E

ESPM Escola Superior de Propaganda e Marketing

Social Communications , Mareketing and Advertisement2015 - 2018

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.