Lauren Hyun

I am a Product Designer with 2 years of experience working on consumer products. I have experience leading consumer products for different clients, an early-stage startup, and nonprofits. With my graphic design background, I have strong visual design skills and attention to detail. I am skilled at gathering insights from data and I have experience collaborating with cross-functional partners balancing user feedback and business requirements. My Achievements: • Redesigned a website for a professional networking site, which increased engagement • Redesigned a website led to organizations interested in partnerships • Improved work efficiency by establishing a design system • Increase satisfaction from website redesigns

Projects

Sunnyside Mental health app

A mental health app to make mental health accessible and boost the mental health learning experience for Asian and BIPOC communities. As a Product Designer, I was responsible for leading from 0 to 1, owning product strategy, and mentoring 4 junior designers to design a mental health app. This product is under NDA so contact me via email for more information about this project at laurenywhyun@gmail.com. See More

PathFinder - Generative AI feature and landing page redesign

A professional networking website to improve transparency in career paths for students and career switchers transitioning into or starting a career to pursue their passions. As a UX/UI Designer, I've had the opportunity to work on various projects. This project focuses on leading the end-to-end design of integrating generative AI and redesigning the landing page. The goal is to encourage people to visit the site and increase product awareness. This results in 100+ sign-ups, an 80% satisfaction rate, and a CES score of 96% for using the AI-powered search. See More

PathFinder - Discover page redesign

PathFinder has a community of professionals to add and share stories of their work experience helps students and career switchers learn about the professionals' experience so they can be prepared earlier in their career journey. I led the end-to-end design direction of redesigning the Discover page and established the first design system. Redesigning the Discover page will improve the discovery experience and save time finding stories. This results in a 100% task completion rate, an 80% satisfaction rate, and a 20% reduction in the bounce rate on the Discover page. See More

GameOva

A designathon project I did with 3 UX/UI Designers called GameOva, a gamified social media that fosters an inclusive community for women and minorities. My roles were to help with brainstorming features, prototype mid-fidelity wireframes for the usability testing, lead the usability testing, and help with high-fidelity wireframes. Our team won an award for “Best Overall” out of 38 teams. See More

PathFinder Design System

As PathFinder continues to grow and expand its career-searching solution for students and career switchers, it has become increasingly important to ensure design consistency. However, when I joined, I recognized that no design system had been created. I took the initiative to establish the first design system, which includes a style guide and a component library that follows the WCAG 2.1 AA guidelines. This results in improved design efficiency and increased work speed for engineers when implementing designs. See More

Work History

Product Designer

Asian Connections Hub• Lead a team to design a mental health mobile app from 0-1 to make mental health accessible and boost the mental health learning experience for Asian and BIPOC communities. • Own product strategy to balance user needs with technical constraints in design decisions for development, leading to a CES of 73%. • Facilitate meetings to provide constructive feedback into final iterations with a CEO, a product manager, designers, and an engineer.

UX/UI Designer

Pathfinder • Collaborate with a product manager, a designer, and 6 engineers to resolve a professional community site and implement a generative AI feature to achieve product-market fit using the agile development framework. • Leverage user research and visual design for the reaction feature to improve design concepts, resulting in a 95% user satisfaction rate. • Establish a design system to maintain consistency and ensure WCAG Level AA compliance, including color theme, typography, and 30+ components.

UX/UI Designer (Contractor)

Sunny Teriyaki Jan 2022 - Jan 2023 • 1 yr 1 mo• Spearheaded a redesign of a responsive website to help a restaurant expand the online presence, increased user satisfaction rate by 29%. • Conducted user research to validate user pain points and identify opportunities to enhance the ordering experience, reduced bounce rate by 26% on the landing page. • Executed usability testing to incorporate feedback into design iterations, leading to a 90% task completion rate.

UX/UI Designer

Hummingbirdsday, LCCJul 2022 - Nov 2022 • 5 mos• Optimized a SaaS extended reality e-learning site to enhance user engagement by closely collaborating with 8 designers, an engineer, and a CEO, elevated student enrollment to the newsletter by 80%. • Coordinated usability testing of high-fidelity wireframes to ensure feasibility; identified 5+ pain points for further iteration.

Graphic Design Intern

CDM Digital AdvertisingNov 2020 - Feb 2021 • 4 mos• Delivered 5 postcards for a B2B marketing campaign to gain brand awareness, accelerated brand recognition by 10%. • Iterated 10+ mockups in a desktop setting for the safari company's redesigned website to understand the site's flow.

Education

Designlab UX Academy

Bootcamp, UX/UI Design Sep 2021 - Apr 2022

Cornish College of the Arts

Bachelor's Degree, DesignSep 2017 - May 2021

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