Lainey K. Hollock

I’m Lainey, a product designer with a decade of experience specializing in design systems, accessibility, interaction design, and information architecture. ✅ I’m confident collaborating with cross functional teams ✅ I’m determined to leave everything better than when I got it ✅ I’m efficient without losing detail or making compromises. ✅ I excel at learning quickly, failing fast, and asking questions to ensure the best outcomes

Projects

24hr Challenge: Improving Dungeon & Dragons character creation on mobile for younger audiences, util

Project Type: Adding a kid-friendly (10-12yo) mobile feature to the D&D Beyond app that utilizes a generative AI prompting interface Role: UX/UI Designer Project Length: 24 hours Methods: User research, brainstorming, user flows, wireframing, mockups, prototyping Collaborators: Research participants, Sr. DeveloperSee More

Crafting a website that promotes empathy for patients living with PBC

Project Type: Educational website w/ community engagement features Role: UX Designer Project Length: approx. 3 months Methods: User research, Competitive audit, Personas, Journey mapping, Stakeholder interviews Collaborators: Sr. UX Designer, Brand Supervisor, Lead Strategist, Digital Producer, Sr. Developer, Key Client StakeholdersSee More

Work History

Product Designer

Orbital Intelligence-Led research, roadmap and prototyping for a streamlined tabletop gaming user experience, advising on a digital product for creators and users -Spearheaded WCAG 2.1 compliance checks for PDFs, ensuring a seamless user experience for assistive technology users and promoting overall product inclusivity -Increased digital sales by 10% through user-centered design with a focus on WCAG compliance and inclusive user experience for users with disabilities -Improved layout efficiency and user experience by 20% through information architecture best practices, creating a more intuitive and findable information structure

Senior Art Director

Avalere HealthMar 2018 - Sep 2023 • 5 yrs 7 mos-Owned end-to-end human-centric design process for 300+ projects, leading collaboration with devs and stakeholders to guarantee successful implementation, WCAG compliance and optimal inclusive user experience -Achieved an 80% reduction in mockup creation time and a 50% boost in developer collaboration by spearheading the development of a design system -Drove a 67% user engagement gain by launching a patient-focused website on time and budget, prioritizing user needs and iterative design

Senior Digital Designer

Devon International GroupMar 2016 - Mar 2018 • 2 yrs 1 mo-Designed and iterated on website features, driving a 20% increase in user engagement and a significant uplift in page views and sales metrics -Led the creation and evolution of 5 distinct in-house brands, ensuring seamless user experience across multiple digital platforms through user-centered design principles

Digital Designer

Rowhouse StudioJul 2014 - Mar 2016 • 1 yr 9 mos-Developed e-commerce solutions, enhancing user engagement by 12% through intuitive interaction design and seamless navigation -Enhanced user experience for complex data-heavy documents by crafting an information architecture that facilitated easy navigation in both digital and physical formats -Partnered with clients to develop WCAG compliant templates and content, implementing best practices through sensitivity reader reviews and screen reader testing

Graphic Designer

A.G.A.S Manufacturing GroupJul 2013 - Jul 2014 • 1 yr 1 moI processed between 30-40 custom flag orders a day and completed most tasks twice as fast as previous designers. At the time, I was the only full time designer in a national company, and also in charge of creating all print files for the printer. This includes size, bleed for hem, color correction, file labeling, etc.

Education

The Interaction Design Foundation

Certification, Human Computer Interaction2023 - 2024

CodeAcademy

Front End Development2024

University of the Arts

Bachelor's degree, Graphic Design2009 - 2013

Parsons Paris School of Design

Communication Design2011

Wilson Technical School - Dix Hills

Certificate of Completion, Advertising Art2007 - 2009

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